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Amplitude vs Keil MDK

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Keil MDK logo

Keil MDK

Developer Tools

Microcontroller Development Kit for Arm-based devices

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Keil MDK pricing for Essential and Professional subscriptions not disclosed on primary site

Where they differ

Only the attributes on which Amplitude and Keil MDK actually diverge.

Attributes where Amplitude and Keil MDK differ
AttributeAmplitudeKeil MDK
Pricing modelUnknownfreemium
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologyDeveloper Tools
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Keil MDK

Nothing recorded that Amplitude does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Keil MDK
  • Feature adoption trackingnot Keil MDK
  • Conversion rate optimizationnot Keil MDK
  • Customer journey mappingnot Keil MDK
  • Retention improvementnot Keil MDK

Keil MDK

  • Embedded software developmentnot Amplitude
  • ARM microcontroller programmingnot Amplitude
  • Professional development environmentsnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Keil MDK

  • Pricing for Essential and Professional subscriptions not disclosed on primary site
  • Customers must contact Arm Developer Tools store for subscription rates

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Keil MDK

Free

No published plan breakdown. See the Keil MDK review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Keil MDK if

  • You want to start without paying.
Keil MDK review

Questions people ask

Is Amplitude or Keil MDK better?
Neither clearly leads. Amplitude starts at Free and Keil MDK at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Keil MDK?
Amplitude starts at Free and Keil MDK at Free.
Does Amplitude or Keil MDK run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Keil MDK runs on Web.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Keil MDK is typically brought in for.
What can Amplitude do that Keil MDK cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Keil MDK: Does Keil MDK have a free version?

Yes, Keil MDK Community Edition is free for non-commercial projects. Essential and Professional editions are available as monthly or annual subscriptions.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Keil MDK: How much do Keil MDK paid editions cost?

Specific pricing for Essential and Professional editions is not published on the main site. Rates are available from the Arm Developer Tools store or by contacting Arm sales.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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