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Technology · head to head

Amplitude vs Factorial

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Factorial logo

Factorial

Recruitment & ATS

HR software that employees love

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Factorial beyond a $8 per user per month starting price the pricing page publishes no plan tiers and no rate card, directing buyers to request a tailored quote
  • They diverge on capability: Amplitude covers Event tracking, Factorial covers HR Management.

Where they differ

Only the attributes on which Amplitude and Factorial actually diverge.

Attributes where Amplitude and Factorial differ
AttributeAmplitudeFactorial
Pricing modelUnknownsubscription
PlatformsWeb, Ios, Android, ApiWeb, Ios, Android
CategoryTechnologyRecruitment & ATS
Founded20122016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Factorial

  • HR Management
  • Time Off
  • Time Tracking
  • Documents
  • Payroll
  • Performance
  • Recruiting
  • Shift Management

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Factorial
  • Feature adoption trackingnot Factorial
  • Conversion rate optimizationnot Factorial
  • Customer journey mappingnot Factorial
  • Retention improvementnot Factorial

Factorial

  • Managing employee records, onboarding and offboardingnot Amplitude
  • Tracking time off, attendance and shiftsnot Amplitude
  • Running recruitment and performance reviews alongside HR datanot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Factorial

  • Beyond a $8 per user per month starting price the pricing page publishes no plan tiers and no rate card, directing buyers to request a tailored quote
  • Time management, talent management, finance and IT management are sold as separate modules rather than included in the base product

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Factorial

Free
  • FreeFree
    • Basic HR
    • Time Off
    • Documents
  • Business$5/month
    • All Free features
    • Payroll
    • Performance

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Factorial if

  • You need hr management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want time off.
Factorial review

Questions people ask

Is Amplitude or Factorial better?
Neither clearly leads. Amplitude starts at Free and Factorial at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Factorial?
Amplitude starts at Free and Factorial at Free.
Does Amplitude or Factorial run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Factorial runs on Web, Ios, Android.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Factorial is typically brought in for.
What can Amplitude do that Factorial cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Factorial covers HR Management, Time Off, Time Tracking, Documents. Both handle Slack.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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Related pages

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