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Amplitude vs Pilot

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Pilot logo

Pilot

Software

Bookkeeping, CFO, and tax for startups

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Pilot the Essentials bookkeeping plan at $99 per month covers up to $100,000 in monthly expenses, and is cash-basis only using bank and credit card data
  • They diverge on capability: Amplitude covers Event tracking, Pilot covers Bookkeeping.

Where they differ

Only the attributes on which Amplitude and Pilot actually diverge.

Attributes where Amplitude and Pilot differ
AttributeAmplitudePilot
Starting priceFree$29/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb
Founded20122017

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Pilot

  • Bookkeeping
  • CFO services
  • Tax preparation
  • R&D tax credits
  • Financial reporting
  • QuickBooks
  • Stripe
  • Brex

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Pilot
  • Feature adoption trackingnot Pilot
  • Conversion rate optimizationnot Pilot
  • Customer journey mappingnot Pilot
  • Retention improvementnot Pilot

Pilot

  • Outsourced monthly bookkeeping for startups and small businessesnot Amplitude
  • Federal, state and Delaware franchise tax filing for US companiesnot Amplitude
  • Fractional CFO support for financial planning and fundraisingnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Pilot

  • The Essentials bookkeeping plan at $99 per month covers up to $100,000 in monthly expenses, and is cash-basis only using bank and credit card data
  • A dedicated US-based bookkeeper, accrual-basis books and phone support require the Core plan, which is contact sales and billed annually
  • Core caps bill management at 10 vendor bills per month
  • Keeping an existing QuickBooks account with historical data requires the Custom plan
  • Accounts receivable, accounts payable, payroll administration and CFO advisory are Custom plan only
  • Monthly reports arrive on the 10th business day on Core and the 6th business day only on Custom
  • Tax filing is sold separately, starting at $1,000 per year for single member LLCs and $2,000 per year for partnerships and S-Corps, billed annually
  • The tax service must be purchased together with Pilot Bookkeeping
  • Partnership and S-Corp tax filing includes up to 25 1099-NEC filings

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Pilot

$29/month
  • Core$599/month
    • Bookkeeping
    • Accrual basis
    • Monthly close
  • Plus$849/month
    • CFO support
    • Custom reporting
    • Board deck

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Pilot if

  • You need bookkeeping.
  • You also want cfo services.
Pilot review

Questions people ask

Is Amplitude or Pilot better?
Neither clearly leads. Amplitude starts at Free and Pilot at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Pilot?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $29/month for Pilot.
Does Amplitude or Pilot run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Pilot runs on Web.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Pilot starts at $29/month.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Pilot is typically brought in for.
What can Amplitude do that Pilot cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Pilot covers Bookkeeping, CFO services, Tax preparation, R&D tax credits.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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