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Amplitude vs Endor Labs

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Endor Labs logo

Endor Labs

Cybersecurity

Security and AI agent governance for code and supply chain

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Endor Labs pricing requires contacting sales, no transparent rates
  • They diverge on capability: Amplitude covers Event tracking, Endor Labs covers AI coding agent governance.

Where they differ

Only the attributes on which Amplitude and Endor Labs actually diverge.

Attributes where Amplitude and Endor Labs differ
AttributeAmplitudeEndor Labs
Pricing modelUnknownSeat-based per contributing developer with volume discounts
PlatformsWeb, Ios, Android, ApiWeb, CLI, IDE
CategoryTechnologyCybersecurity
Founded20122021

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Endor Labs

  • AI coding agent governance
  • SAST scanning
  • Secrets detection
  • Reachability analysis
  • Open source dependency scanning
  • Package firewall
  • MCP server integration

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Endor Labs
  • Feature adoption trackingnot Endor Labs
  • Conversion rate optimizationnot Endor Labs
  • Customer journey mappingnot Endor Labs
  • Retention improvementnot Endor Labs

Endor Labs

  • Securing AI coding agent outputs before deploymentnot Amplitude
  • Reducing SAST false positives with reachability analysisnot Amplitude
  • Managing open source supply chain risknot Amplitude
  • Enforcing security policies in CI/CD pipelinesnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Endor Labs

  • Pricing requires contacting sales, no transparent rates
  • Developer tier lacks UI and historical scan data
  • Free tier limited to local scanning only
  • Seat-based model may become expensive for large teams

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Endor Labs

Free
  • DeveloperFree
    • Local scanning
    • Read-only vulnerability data
    • No UI, policies, or scan history

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Endor Labs if

  • You need ai coding agent governance.
  • You want to start without paying.
  • You work on Web, CLI, IDE.
  • You also want sast scanning.
Endor Labs review

Questions people ask

Is Amplitude or Endor Labs better?
Neither clearly leads. Amplitude starts at Free and Endor Labs at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Endor Labs?
Amplitude starts at Free and Endor Labs at Free.
Does Amplitude or Endor Labs run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Endor Labs runs on Web, CLI, IDE.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Endor Labs is typically brought in for.
What can Amplitude do that Endor Labs cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Endor Labs covers AI coding agent governance, SAST scanning, Secrets detection, Reachability analysis.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Endor Labs: What is the difference between Endor Labs Developer and paid tiers?

Developer tier is free and provides local scanning via MCP server with read-only vulnerability access and no UI. Paid tiers (Core and Pro) add team features like policy enforcement, enterprise integrations, reporting, and scan history.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Endor Labs: How does Endor Labs define seats for pricing?

Seats are calculated per contributing developer (those with commits in monitored repositories within the last 90 days). Volume discounts apply as team size grows.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Endor Labs: Does Endor Labs support on-premises deployment?

The platform is cloud-based SaaS by default. Enterprise customers should contact sales to discuss custom deployment options.

Source
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