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Logistics · head to head

Alpega vs Webfleet

Alpega logo

Alpega

Logistics

European TMS and freight exchange group behind Teleroute and Wtransnet

From
On request
Rated
-
Full reviewWebsite
Webfleet logo

Webfleet

Fleet Management

European fleet telematics, owned by Bridgestone since the TomTom Telematics sale

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Alpega coverage is strongly European, so a shipper with significant North American or Asian volume will need a second TMS and will lose the single-system benefit that justified the purchase.; Webfleet ownership sits with a tyre manufacturer, so product investment follows the tyre and vehicle services strategy, and features that do not feed that business have historically moved slowly.
  • They diverge on capability: Alpega covers Modular TMS, Webfleet covers Tachograph management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Alpega and Webfleet actually diverge.

Attributes where Alpega and Webfleet differ
AttributeAlpegaWebfleet
PlatformsWeb, Cloud, iOS, AndroidWeb, iOS, Android
CategoryLogisticsFleet Management

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alpega

  • Modular TMS
  • Freight exchanges
  • TenderEasy
  • Real-time visibility
  • Carrier verification
  • Reusable packaging management
  • Analytics and reporting

Only in Webfleet

  • Tachograph management
  • OptiDrive 360
  • LINK devices
  • PRO driver terminals
  • Tyre and vehicle data
  • Video telematics

What people use each for

The jobs each tool is most often brought in to do.

Alpega

  • A European manufacturer that needs both contracted transport planning and spot capacity from the same suppliernot Webfleet
  • A shipper running periodic freight tenders across dozens of road hauliers and comparing rates on a common basisnot Webfleet
  • A logistics provider needing verified carrier credentials and credit checks before handing over a loadnot Webfleet
  • An operation tracking reusable pallets and crates through a European distribution networknot Webfleet

Webfleet

  • A haulage operator running heavy goods vehicles across EU borders that must download tachograph data remotely and prove driving-time compliancenot Alpega
  • A European van fleet that wants driver coaching and fuel reporting without buying an American platform with unused compliance modulesnot Alpega
  • An organisation already buying Bridgestone tyres and maintenance that can fold telematics into an existing service contractnot Alpega
  • Fleets that want in-cab navigation and job dispatch on a dedicated driver terminal rather than a phone appnot Alpega

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alpega

  • Coverage is strongly European, so a shipper with significant North American or Asian volume will need a second TMS and will lose the single-system benefit that justified the purchase.
  • The group was assembled from acquisitions including Teleroute, Wtransnet, TenderEasy and inet, so modules differ in interface and data model and cross-module workflows are less joined up than the group branding implies.
  • The TMS and the freight exchanges are separately subscribed, so the combination that is the reason to choose Alpega costs two contracts rather than one.
  • Pricing is unpublished and typically volume based on shipments or transport orders, so a business whose freight volume grows faces a cost curve it cannot model in advance.
  • Freight exchange value depends entirely on carrier density on your specific lanes, and a shipper on thin or peripheral routes will find far less capacity than the headline carrier count suggests.

Webfleet

  • Ownership sits with a tyre manufacturer, so product investment follows the tyre and vehicle services strategy, and features that do not feed that business have historically moved slowly.
  • North American coverage is thin next to the European operation, with a smaller partner network and an hours of service product that is not competitive with purpose-built ELD vendors.
  • Useful compliance capability sits in add-on tiers, so remote tachograph download and advanced reporting push the real per vehicle cost well above the entry quote.
  • The camera line arrived later than the market and offers less on-device detection and less coaching workflow than Lytx or Samsara, so safety-driven buyers often end up running a second system.
  • Contracts are hardware-led and usually multi-year, so replacing Webfleet means either running out the term or writing off installed devices that have no resale value.

Pricing, plan by plan

Alpega

On request
  • Alpega TMS$undefined/year
    • Modular subscription by function and geography
    • Priced by shipment or transport order volume
    • Implementation and carrier onboarding quoted separately
  • Freight exchange subscription$undefined/year
    • Teleroute, Wtransnet or 123cargo access
    • Subscription by user and country scope
    • Carrier verification and credit information included

Webfleet

On request
  • Webfleet$undefined/year
    • Per vehicle subscription in feature tiers
    • Hardware bought outright or amortised over the term
    • Tachograph and remote download sold as add-ons

Which should you pick?

Choose Alpega if

  • You need modular tms.
  • You work on Web, Cloud, iOS, Android.
  • You also want freight exchanges.
Alpega review

Choose Webfleet if

  • You need tachograph management.
  • You work on Web, iOS, Android.
  • You also want optidrive 360.
Webfleet review

Questions people ask

Is Alpega or Webfleet better?
Neither clearly leads. Alpega starts at On request and Webfleet at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alpega or Webfleet?
Alpega starts at On request and Webfleet at On request.
Does Alpega or Webfleet run on more platforms?
Alpega runs on Web, Cloud, iOS, Android. Webfleet runs on Web, iOS, Android.
What is Alpega best used for?
Alpega is most often used for a european manufacturer that needs both contracted transport planning and spot capacity from the same supplier, a shipper running periodic freight tenders across dozens of road hauliers and comparing rates on a common basis, a logistics provider needing verified carrier credentials and credit checks before handing over a load, an operation tracking reusable pallets and crates through a european distribution network. Of those, a european manufacturer that needs both contracted transport planning and spot capacity from the same supplier and a shipper running periodic freight tenders across dozens of road hauliers and comparing rates on a common basis are not what Webfleet is typically brought in for.
What can Alpega do that Webfleet cannot?
Alpega covers Modular TMS, Freight exchanges, TenderEasy, Real-time visibility. Webfleet covers Tachograph management, OptiDrive 360, LINK devices, PRO driver terminals.

Answered from the vendors’ own pages

Alpega: Are the freight exchanges included with the TMS?

No. Teleroute, Wtransnet and 123cargo are separately subscribed products, even though they belong to the same group.

Webfleet: Is Webfleet still connected to TomTom?

No. TomTom sold the telematics business to Bridgestone in 2019. There is still navigation and mapping heritage in the driver terminals, but the owner and the strategy are Bridgestone.

Alpega: Does Alpega work outside Europe?

Its carrier network and regulatory coverage are built around European road freight. It operates in around 80 countries but the density that makes it useful is intra-European.

Webfleet: Can it handle US ELD requirements?

There is an offering, but it is not the strength of the platform. A fleet whose main problem is US hours of service compliance should look at vendors built around that mandate.

Alpega: Is pricing published?

No. TMS pricing is quoted by module and usually by shipment or transport order volume. Exchange subscriptions are quoted by user and country scope.

Webfleet: Do I have to buy Bridgestone tyres to use it?

No. The tyre services integration is optional. It is worth pricing as a bundle if you already buy from Bridgestone, because that is where the discounting sits.

Alpega: What happened to Teleroute and Wtransnet as brands?

Both continue to trade under their own names as Alpega freight exchanges, alongside 123cargo.

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