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Databases · head to head

Airtable vs Cube Software

Airtable logo

Airtable

Databases

Create apps that perfectly fit your team's needs

From
Free
Rated
-
Cube Software logo

Cube Software

Spreadsheets

FP&A layer that connects Excel and Google Sheets to source systems without asking finance to leave the spreadsheet

From
On request
Rated
-

The short version

  • Only Airtable has a free tier, so it costs nothing to try first.
  • Each has a real cost: Airtable hitting a plan limit blocks adding records or attachments entirely until you upgrade, rather than degrading gracefully; Cube Software the pricing page is titled transparent and upfront pricing but shows no figures at all, only three tiers with quote buttons, so the marketing claim and the buying experience directly contradict each other.
  • They diverge on capability: Airtable covers Spreadsheet-database hybrid, Cube Software covers Excel and Google Sheets add-ins.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Airtable and Cube Software actually diverge.

Attributes where Airtable and Cube Software differ
AttributeAirtableCube Software
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
PlatformsWeb, iOS, Android, DesktopWeb, Excel add-in, Google Sheets add-on
CategoryDatabasesSpreadsheets
Founded2012Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Airtable

  • Spreadsheet-database hybrid
  • Custom views
  • Automation
  • Forms
  • Integrations
  • Mobile apps
  • Real-time collaboration
  • API access

Only in Cube Software

  • Excel and Google Sheets add-ins
  • Source system connectors
  • Central dimensional model
  • Drill-down to source
  • Scenario planning
  • Dashboards
  • Workflow automation
  • Slack and Teams integration

What people use each for

The jobs each tool is most often brought in to do.

Airtable

  • Structured team databases with grid, calendar and kanban viewsnot Cube Software
  • Lightweight internal tools built on shared recordsnot Cube Software
  • Automations between Airtable and other systemsnot Cube Software
  • Sharing read-only views with collaborators, who are not chargednot Cube Software
  • Collecting submissions through forms without paying for a seatnot Cube Software

Cube Software

  • A finance team on Google Workspace that cannot use the Excel-add-in-only planning tools most of the market sellsnot Airtable
  • A startup finance function of two or three people replacing a shared workbook without a six-month implementationnot Airtable
  • Consolidating actuals from an accounting system and a CRM into one forecast without building a warehousenot Airtable
  • Collecting departmental budget inputs on a schedule with an audit trail rather than by email attachmentnot Airtable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Airtable

  • Hitting a plan limit blocks adding records or attachments entirely until you upgrade, rather than degrading gracefully
  • Team is $20 per user per month and Business $45, both at the annual rate
  • Automation and API usage are capped by plan
  • Enterprise Scale pricing is not published

Cube Software

  • The pricing page is titled transparent and upfront pricing but shows no figures at all, only three tiers with quote buttons, so the marketing claim and the buying experience directly contradict each other.
  • Add-ons for premium support, additional modules and API access are priced separately, which means the tier you are quoted is a floor rather than the total.
  • The spreadsheet remains the modelling surface, so organisations that grow into large multidimensional planning problems will eventually migrate again to a purpose-built tool.
  • It is a layer over source systems rather than a system of record, so data quality problems in the ERP or CRM surface in the forecast and Cube gives you no way to fix them at source.
  • The vendor targets small finance teams, so buyers needing deep statutory consolidation, multi-entity currency translation or heavy allocation logic will find the functional depth thinner than the established enterprise platforms.

Pricing, plan by plan

Airtable

Free
  • FreeFree
    • Unlimited bases
    • 1,000 records per base
    • Up to 5 editors
  • Team$20/month per editor annual
    • 50,000 records per base
    • Unlimited automations
    • API access
  • Business$45/month per editor annual
    • 125,000 records per base
    • Advanced permissions
    • Priority support
  • Enterprise Scale$undefined/custom
    • 500,000+ records per base
    • Custom SLA
    • Dedicated support

Cube Software

On request
  • Bronze$undefined/year
    • Full platform access
    • Unlimited dimensions and users
    • Unlimited dashboards
  • Silver$undefined/year
    • Everything in Bronze
    • Slack and Teams integration
    • Workflow automation
  • Gold$undefined/year
    • Everything in Silver
    • Premium support
    • All integrations and workflows

Which should you pick?

Choose Airtable if

  • You need spreadsheet-database hybrid.
  • You want to start without paying.
  • You work on Web, iOS, Android, Desktop.
  • You also want custom views.

Choose Cube Software if

  • You need excel and google sheets add-ins.
  • You work on Web, Excel add-in, Google Sheets add-on.
  • You also want source system connectors.

Questions people ask

Is Airtable or Cube Software better?
Neither clearly leads. Airtable starts at Free and Cube Software at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Airtable or Cube Software?
Airtable has a free tier; the other does not. Paid plans start at Free for Airtable and On request for Cube Software.
Does Airtable or Cube Software run on more platforms?
Airtable runs on Web, iOS, Android, Desktop. Cube Software runs on Web, Excel add-in, Google Sheets add-on.
Can I use Airtable for free?
Yes. Airtable has a free tier, so you can try it without paying. Cube Software starts at On request.
What is Airtable best used for?
Airtable is most often used for structured team databases with grid, calendar and kanban views, lightweight internal tools built on shared records, automations between airtable and other systems, sharing read-only views with collaborators, who are not charged. Of those, structured team databases with grid, calendar and kanban views and lightweight internal tools built on shared records are not what Cube Software is typically brought in for.
What can Airtable do that Cube Software cannot?
Airtable covers Spreadsheet-database hybrid, Custom views, Automation, Forms. Cube Software covers Excel and Google Sheets add-ins, Source system connectors, Central dimensional model, Drill-down to source.

Answered from the vendors’ own pages

Airtable: Is there a free Airtable plan and what does it include?

Yes, Airtable's Free plan is indefinite with unlimited bases, 1,000 records per base, up to 5 editors, 1 GB storage per base, 100 automation runs per month, and core features like Interface Designer and mobile apps.

Source
Cube Software: Does Cube work with Google Sheets?

Yes, and that is its main differentiator. Google Sheets is a first-class interface, not a secondary export.

Airtable: How does Airtable handle permissions and viewers?

Airtable charges per editor only. Read-only viewers, form submitters, and people accessing share links are free on every plan, making it cost-effective for large viewing audiences.

Source
Cube Software: Is pricing published?

No, despite the page being titled transparent pricing. All three tiers require a quote.

Airtable: What are Airtable's record limits?

Free plan has 1,000 records per base, Team plan has 50,000, Business plan has 125,000, and Enterprise Scale has 500,000+ records. Performance degrades past 100,000 records in a single base.

Source
Cube Software: Is it a replacement for our accounting system?

No. It reads actuals from your accounting or ERP system and adds planning, reporting and workflow on top.

Airtable: Can Airtable integrate with other tools like Slack?

Yes, Airtable integrates with Slack via Zapier or Make.com, allowing automation like sending Slack messages when records are created or updated. Airtable also has a native API for direct integrations.

Source
Cube Software: What are the tiers called?

Bronze, Silver and Gold, with add-ons for premium support, extra modules and API access.

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