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Software · head to head

Funnel.io vs QuickBooks

Funnel.io logo

Funnel.io

Software

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite
QuickBooks logo

QuickBooks

Software

Smart, simple online accounting software for small business

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; QuickBooks chart of Accounts is capped on every QuickBooks Online tier except Advanced; Simple Start, Essentials and Plus all have a limited entry count
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, QuickBooks covers Income & expense tracking.

Where they differ

Only the attributes on which Funnel.io and QuickBooks actually diverge.

Attributes where Funnel.io and QuickBooks differ
AttributeFunnel.ioQuickBooks
Starting price$299/month$30/month
PlatformsWeb, Mobile, ApiWeb, Ios, Android, Api
Founded20151983

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in QuickBooks

  • Income & expense tracking
  • Invoicing
  • Payment processing
  • Financial reporting
  • Tax preparation
  • Bank reconciliation
  • Bill management
  • Mobile apps

Both cover

  • Stripe
  • Shopify
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot QuickBooks
  • Exporting blended marketing data to BI tools and warehousesnot QuickBooks

QuickBooks

  • Bookkeepingnot Funnel.io
  • Invoicingnot Funnel.io
  • Expense trackingnot Funnel.io
  • Financial reportingnot Funnel.io
  • Tax preparationnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

QuickBooks

  • Chart of Accounts is capped on every QuickBooks Online tier except Advanced; Simple Start, Essentials and Plus all have a limited entry count
  • Even the top Advanced tier caps bulk invoice uploads at 1,000 transaction lines per batch
  • Payroll is a separate paid add-on billed per employee per month (USD 6 to 10 depending on plan) on top of the base subscription

Pricing, plan by plan

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

QuickBooks

$30/month
  • Simple Start$30/month
    • Income & expense tracking
    • Invoice & payments
    • Tax deductions
  • Essentials$60/month
    • Everything in Simple Start
    • Bill management
    • Time tracking
  • Plus$90/month
    • Everything in Essentials
    • Inventory tracking
    • Project profitability
  • Advanced$200/month
    • Everything in Plus
    • Dedicated account team
    • 25 users

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose QuickBooks if

  • You need income & expense tracking.
  • You work on Web, Ios, Android, Api.
  • You also want invoicing.
QuickBooks review

Questions people ask

Is Funnel.io or QuickBooks better?
Neither clearly leads. Funnel.io starts at $299/month and QuickBooks at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or QuickBooks?
Funnel.io starts at $299/month and QuickBooks at $30/month.
Does Funnel.io or QuickBooks run on more platforms?
Funnel.io runs on Web, Mobile, Api. QuickBooks runs on Web, Ios, Android, Api.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what QuickBooks is typically brought in for.
What can Funnel.io do that QuickBooks cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. QuickBooks covers Income & expense tracking, Invoicing, Payment processing, Financial reporting. Both handle Stripe, Shopify, SOC2.
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