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AI · head to head

Adobe Firefly vs Wiz

Adobe Firefly logo

Adobe Firefly

AI

Adobe's generative AI suite for images, video, audio and vector content

From
Free
Free plan
Yes
Full reviewWebsite
Wiz logo

Wiz

Cloud

Cloud and AI security platform unifying code, cloud, and runtime protection.

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Adobe Firefly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adobe Firefly video generation is limited to short five-second clips on lower tiers.; Wiz no public pricing; licensing requires a custom quote based on workloads and sensors.
  • They diverge on capability: Adobe Firefly covers Text to Image, Wiz covers Cloud security posture management.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Adobe Firefly and Wiz actually diverge.

Attributes where Adobe Firefly and Wiz differ
AttributeAdobe FireflyWiz
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
Platformsweb, windows, mac, ios, androidweb, api
CategoryAICloud
Founded1982Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Firefly

  • Text to Image
  • Generate Video
  • Generative Fill
  • Text Effects and Vector Generation
  • Creative Cloud Integration
  • Content Credentials
  • Generative Fill for Video
  • Credit-based usage tracking

Only in Wiz

  • Cloud security posture management
  • Code security (Wiz Code)
  • Runtime threat detection (Wiz Defend)
  • AI security agents
  • AI workload protection
  • Attack path analysis

What people use each for

The jobs each tool is most often brought in to do.

Adobe Firefly

  • Generating stock-style images for marketingnot Wiz
  • Extending or filling photos in Photoshopnot Wiz
  • Producing short AI video clipsnot Wiz
  • Creating vector art and text effectsnot Wiz
  • Embedding AI generation into existing Creative Cloud workflowsnot Wiz

Wiz

  • Identifying cloud misconfigurations across multi-cloud environmentsnot Adobe Firefly
  • Securing code from IDE through CI/CD deploymentnot Adobe Firefly
  • Detecting and responding to active threats at runtimenot Adobe Firefly
  • Governing AI workloads and models in the cloudnot Adobe Firefly
  • Prioritizing risk with cross-environment attack path analysisnot Adobe Firefly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Firefly

  • Video generation is limited to short five-second clips on lower tiers.
  • Full feature access requires a separate Creative Cloud app subscription for editing.
  • Credit system can be consumed quickly by video and higher-resolution generations.
  • Image quality and prompt adherence trail some standalone competitors like Midjourney.

Wiz

  • No public pricing; licensing requires a custom quote based on workloads and sensors.
  • Modular licensing across Cloud, Code, Defend, and Sensor products can complicate cost planning.
  • Full runtime protection value depends on deploying Wiz Sensor agents, adding operational overhead.
  • Primarily aimed at mid-to-large enterprises despite the smaller Wiz Go bundle.

Pricing, plan by plan

Adobe Firefly

Free
  • FreeFree
    • Daily generative credits
    • Access to core image, video and audio generation
    • Standard-quality outputs
  • Standard$9.99/month
    • 2,000 credits per month
    • Priority generation
  • Pro$19.99/month
    • 4,000 credits per month
    • Up to 40 five-second videos
    • Adobe Express Premium and Photoshop web/mobile included
  • Premium$199.99/month
    • 50,000 credits per month
    • Unlimited access to the Firefly video model in Generate Video

Wiz

On request

No published plan breakdown. See the Wiz review.

Which should you pick?

Choose Adobe Firefly if

  • You need text to image.
  • You want to start without paying.
  • You work on web, windows, mac, ios, android.
  • You also want generate video.
Adobe Firefly review

Choose Wiz if

  • You need cloud security posture management.
  • You work on web, api.
  • You also want code security (wiz code).
Wiz review

Questions people ask

Is Adobe Firefly or Wiz better?
Neither clearly leads. Adobe Firefly starts at Free and Wiz at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Firefly or Wiz?
Adobe Firefly has a free tier; the other does not. Paid plans start at Free for Adobe Firefly and On request for Wiz.
Does Adobe Firefly or Wiz run on more platforms?
Adobe Firefly runs on web, windows, mac, ios, android. Wiz runs on web, api.
Can I use Adobe Firefly for free?
Yes. Adobe Firefly has a free tier, so you can try it without paying. Wiz starts at On request.
What is Adobe Firefly best used for?
Adobe Firefly is most often used for generating stock-style images for marketing, extending or filling photos in photoshop, producing short ai video clips, creating vector art and text effects. Of those, generating stock-style images for marketing and extending or filling photos in photoshop are not what Wiz is typically brought in for.
What can Adobe Firefly do that Wiz cannot?
Adobe Firefly covers Text to Image, Generate Video, Generative Fill, Text Effects and Vector Generation. Wiz covers Cloud security posture management, Code security (Wiz Code), Runtime threat detection (Wiz Defend), AI security agents.

Answered from the vendors’ own pages

Adobe Firefly: Is Adobe Firefly free or is there a subscription cost?

The product page does not disclose pricing or subscription details. It describes Firefly as 'Your all-in-one AI creative studio' with 30+ AI models, but actual pricing information is not available on this page.

Source
Wiz: How much does Wiz cost?

Wiz does not publish standard pricing. The platform uses modular licensing based on workloads, active developers, log ingestion, or sensors. All pricing requires requesting a custom quote directly from the company.

Source
Adobe Firefly: Can I use Firefly for commercial projects?

The page does not specify whether commercial use is permitted or if there are different terms for commercial vs. personal use.

Source
Wiz: Does Wiz offer a free trial?

No free trial information is mentioned on Wiz's pricing page. Pricing is determined by custom quote based on organizational needs.

Source
Adobe Firefly: Are there usage limits on the free or trial version?

The page does not disclose trial duration, usage limits, or feature restrictions. You would need to visit additional pages on Adobe's website or contact their sales team for this information.

Source
Wiz: What products does Wiz offer?

Wiz provides five modular licensing options: Wiz Cloud, Wiz Code, Wiz Defend, Wiz Sensor, and Wiz Go Bundle for SMBs, allowing organizations to scale based on specific security requirements.

Source
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