Softwr
Adobe Firefly logo

Adobe Firefly

Adobe's generative AI suite for images, video, audio and vector content

As of 29 August 2026, Adobe Firefly has a free plan and paid plans start at $9.99/month. Adobe's AI creative studio for generating and editing images, video, audio and vector graphics, integrated with Creative Cloud apps. Softwr lists it under AI. Adobe Firefly is made by Adobe Inc., launched in 1982, available on Web, Windows, macOS, iOS.

Overview

What Adobe Firefly does

Adobe Firefly is a family of generative AI models and a web app from Adobe that lets users generate and edit images, video, audio and vector graphics from text prompts. It powers generative features inside Photoshop, Illustrator, Premiere Pro and Express, and is positioned as commercially safe because it is trained on licensed and public-domain content. Firefly offers a credit-based subscription system across free and paid tiers.

What people use it for

  • Generating stock-style images for marketing
  • Extending or filling photos in Photoshop
  • Producing short AI video clips
  • Creating vector art and text effects
  • Embedding AI generation into existing Creative Cloud workflows

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Adobe Firefly.

  • Video generation is limited to short five-second clips on lower tiers.
  • Full feature access requires a separate Creative Cloud app subscription for editing.
  • Credit system can be consumed quickly by video and higher-resolution generations.
  • Image quality and prompt adherence trail some standalone competitors like Midjourney.

Cross-shopped

What people choose instead of Adobe Firefly

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Adobe Firefly logo
    Adobe Firefly
    vs
    Midjourney logo
    Midjourney

    Midjourney: Both generate AI images from text prompts, though Midjourney focuses purely on image quality rather than app integration.

  • Adobe Firefly logo
    Adobe Firefly
    vs
    Canva logo
    Canva

    Canva: Canva offers a competing AI-assisted design workflow bundled with templates and layout tools.

Pricing

What Adobe Firefly costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • Daily generative credits
  • Access to core image, video and audio generation
  • Standard-quality outputs

Standard

$9.99 /mo

  • 2,000 credits per month
  • Priority generation

Pro

$19.99 /mo

  • 4,000 credits per month
  • Up to 40 five-second videos
  • Adobe Express Premium and Photoshop web/mobile included

Premium

$199.99 /mo

  • 50,000 credits per month
  • Unlimited access to the Firefly video model in Generate Video

Capabilities

Features

  • Text to Image

    Generate images from text prompts using Firefly image models.

  • Generate Video

    Create short video clips from text or image prompts.

  • Generative Fill

    Add, remove or extend image content inside Photoshop using AI.

  • Text Effects and Vector Generation

    Generate styled text and vector graphics for use in Illustrator.

  • Creative Cloud Integration

    Firefly models are embedded directly into Photoshop, Premiere Pro, Illustrator and Express.

  • Content Credentials

    Attaches metadata to generated content to disclose AI involvement.

  • Generative Fill for Video

    Extends or removes elements within video clips using AI in Premiere Pro.

  • Credit-based usage tracking

    Tracks generative credit consumption across image, video and audio tools in-app.

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Is Adobe Firefly free or is there a subscription cost?

The product page does not disclose pricing or subscription details. It describes Firefly as 'Your all-in-one AI creative studio' with 30+ AI models, but actual pricing information is not available on this page.

Source
Can I use Firefly for commercial projects?

The page does not specify whether commercial use is permitted or if there are different terms for commercial vs. personal use.

Source
Are there usage limits on the free or trial version?

The page does not disclose trial duration, usage limits, or feature restrictions. You would need to visit additional pages on Adobe's website or contact their sales team for this information.

Source

Behind it

Who makes Adobe Firefly

Company
Adobe Inc.
Based in
San Jose, California, USA
Share

Keep looking

Where to go from Adobe Firefly

Best AI software for

Compare Adobe Firefly with

Other AI software

  • Frontier AI lab behind the FLUX family of image, video, and audio generation models

    From $0.17/mo10 researched notes
  • Full-stack generative AI platform for enterprise content and agents

    Pricing on request10 researched notes
  • AI image generator known for accurate text rendering in images

    Free, then $15/mo5 researched notes
  • Chat platform that gives access to many AI models from one subscription

    Free, then $4.99/mo11 researched notes
  • AI video generation made simple

    Free, then $8/mo13 researched notes
  • Voice cloning, text-to-speech, and AI-generated media detection platform

    Free, then $350/mo9 researched notes
  • AI-powered talking avatar generation

    Free plan11 researched notes
  • AI-powered creative suite for image generation

    Free, then $12/mo12 researched notes
  • AI voice generation and cloning platform

    Free, then $5/mo12 researched notes
  • Conversational AI assistant from xAI with multimodal capabilities and local model support

    Pricing on request7 researched notes
  • Evaluation and observability platform for GenAI applications and agents

    Free, then $100/mo9 researched notes
  • AI-powered copywriting made easy

    From $29/mo9 researched notes
  • Collaboration platform for prompt management, evaluation, and observability

    Free, then $49/mo9 researched notes
  • Run AI models in the cloud

    Free, then $0.000025/second10 researched notes
  • Enterprise language AI solutions

    Free, then $0.2/1M-input-tokens12 researched notes
  • AI pair programming in your terminal

    Free plan11 researched notes
  • GPU cloud for deep learning

    From $1.1/hour12 researched notes
  • Voice cloning, text-to-speech, and AI-generated media detection platform

    Free, then $350/mo9 researched notes

Softwr does not host reviews and shows no star rating for Adobe Firefly, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

More on Adobe Firefly

Best AI software alternatives

Model-driven application platform for building enterprise AI on top of existing operational systems

quote

Industrial AI for asset performance and renewables, formerly SparkCognition

quote

AI orchestration platform and applications for media archives, public safety evidence and advertising

quote

Transcription and captioning combining automatic speech recognition with professional human correction

Per month by transcription hours

Human and AI transcription, captions and subtitles priced per minute

Per minute for human work, per seat per month for AI

AI agents that run bioinformatics analyses, from a company that pivoted from workflow hosting

quote

Programming framework for multi-agent agentic AI

Open source, no pricing

Agent runtime and orchestration framework

Open source and free, with optional managed platform

Compare Adobe Firefly with alternatives