AdBlock Plus vs uBlock Origin
uBlock Origin: Free, open-source ad blocker with dynamic filtering and element picker; available for Firefox and Brave with full Manifest V2 features, while Chrome users get limited Lite version.
AdBlock Plus
Ad blocker
As of 30 August 2026, AdBlock Plus is free to use. AdBlock Plus is one of the most popular ad blocking browser extensions. Softwr lists it under Browser Extensions. AdBlock Plus is made by eyeo GmbH, launched in 2011, available on Browser extension.
Overview
What AdBlock Plus does
AdBlock Plus is one of the most popular ad blocking browser extensions. It blocks annoying ads, disables tracking, and helps protect your privacy while browsing. The extension allows acceptable ads by default but can be configured to block all ads.
What people use it for
- Ad blocking for display ads, video advertisements including YouTube pre-roll/mid-roll/post-roll, pop-ups, flashing banners, and overlay ads
- Performance enhancement by eliminating ad content to accelerate page load times and reduce data and battery consumption on mobile devices
- Security and privacy protection by blocking malware-infected ads (malvertising), preventing tracking by companies monitoring user behavior, and stopping access to malware-distributing sites
- Supports web browsers including Chrome, Firefox, Edge, Opera, and Safari, as well as iOS Safari and Android devices
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about AdBlock Plus.
- Acceptable Ads allowlist model generates controversy over ad filtering conflicts of interest
- Smaller feature set compared to open-source alternatives like uBlock Origin
- Less customization and dynamic filtering compared to uBlock Origin
- Mobile version less comprehensive than desktop extension
- Chrome version increasingly limited due to Manifest V3 migration
Cross-shopped
What people choose instead of AdBlock Plus
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
AdBlock Plus vs Brave Browser
Brave Browser: Integrated ad blocker via Shields system built into the browser itself; supports three blocking modes with 75% reduced memory consumption as of January 2026.
AdBlock Plus vs Ghostery
Ghostery: Privacy-focused tracker and ad blocker that blocks ads and behavioral tracking; balances performance with privacy controls.
Pricing
What AdBlock Plus costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Ad blocking
- Acceptable Ads option
- Custom filters
- Whitelist sites
Capabilities
Features
Ad blocking
Acceptable Ads
Custom filters
Social media blocking
Chrome support
Available on chrome
Firefox support
Available on firefox
Edge support
Available on edge
Safari support
Available on safari
Opera support
Available on opera
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What does Adblock Plus block?
Adblock Plus blocks banner ads, pre-roll and mid-roll video ads on YouTube, pop-ups, sidebar ads, and most standard display formats. With Acceptable Ads disabled and EasyPrivacy enabled, it achieved a 100/100 score on AdBlock Tester in April 2026.
SourceWhat browsers does Adblock Plus support?
Adblock Plus is available for Chrome, Edge, Firefox, Opera, Safari, and Yandex Browser.
SourceIs there a premium version of Adblock Plus?
Yes. Adblock Plus Premium costs $40 annually or $4 per month and allows users to block cookie consent pop-ups, while the free version includes core ad blocking.
SourceWhat is Acceptable Ads?
Acceptable Ads is an opt-in setting that allows advertising Adblock Plus deems unobtrusive to display on websites; it is disabled by default but can be toggled in Settings.
Behind it
Who makes AdBlock Plus
- Company
- eyeo GmbH
- Based in
- Cologne, Germany
- Founders
- Wladimir Palant
Timeline
AdBlock Plus over time
- Founded2011-01-01
Eyeo GmbH company formed by Wladimir Palant and Till Faida to manage Adblock Plus project and develop similar solutions
Source
Keep looking
Where to go from AdBlock Plus
- AdBlock Plus alternativesEvery product people weigh against it
- AdBlock Plus pricingPlans, floors and what the tiers exclude
- AdBlock Plus badgesWhich rules it meets, and the figure behind each
- All Browser Extensions softwareThe full category
- Best Browser Extensions softwareThe shortlist, and how it was cut
Best Browser Extensions software for
Compare AdBlock Plus with
- uBlock Origin
- Ghostery
- Privacy Badger
- Stylus
- Night Eye
- Arc
- Tampermonkey
- Keeper
- Raindrop.io
- Capital One Shopping
- Momentum
- ProWritingAid
- JSON Viewer
- Nimbus Screenshot
- Redux DevTools
- Stay
- Wappalyzer
- HTTPS Everywhere
Other Browser Extensions software
Safari userscript manager that runs Tampermonkey scripts
Free, then $5/one-time12 researched notes
Softwr does not host reviews and shows no star rating for AdBlock Plus, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on AdBlock Plus
AdBlock Plus alternatives
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AdBlock Plus pricing
Every tier, and where the cost actually lands
Compare AdBlock Plus
Put it head to head with anything we hold
AdBlock Plus badge
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