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Browser Extensions · head to head

AdBlock Plus vs Honey

AdBlock Plus logo

AdBlock Plus

Browser Extensions

The world's most popular ad blocker

From
Free
Rated
-
Full reviewWebsite
Honey logo

Honey

Browser Extensions

Automatically find and apply coupon codes

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AdBlock Plus acceptable Ads allowlist model generates controversy over ad filtering conflicts of interest; Honey browser extension requires permission to access browsing and shopping data
  • They diverge on capability: AdBlock Plus covers Ad blocking, Honey covers Automatic coupon codes.

Where they differ

Only the attributes on which AdBlock Plus and Honey actually diverge.

Attributes where AdBlock Plus and Honey differ
AttributeAdBlock PlusHoney
Pricing modelfreeUnknown
PlatformsChrome, Edge, Firefox, Opera, Safari, Yandex BrowserChrome, Firefox, Safari, Opera, Edge
Founded20062012

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Browser Extensions).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AdBlock Plus

  • Ad blocking
  • Acceptable Ads
  • Custom filters
  • Social media blocking

Only in Honey

  • Automatic coupon codes
  • Price history
  • Honey Gold rewards
  • Price drop alerts

Both cover

  • Chrome support
  • Firefox support
  • Edge support
  • Safari support
  • Opera support

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AdBlock Plus

  • Acceptable Ads allowlist model generates controversy over ad filtering conflicts of interest
  • Smaller feature set compared to open-source alternatives like uBlock Origin
  • Less customization and dynamic filtering compared to uBlock Origin
  • Mobile version less comprehensive than desktop extension
  • Chrome version increasingly limited due to Manifest V3 migration

Honey

  • Browser extension requires permission to access browsing and shopping data
  • Limited to 30,000+ retailer sites; not all retailers supported

Pricing, plan by plan

AdBlock Plus

Free
  • FreeFree
    • Ad blocking
    • Acceptable Ads option
    • Custom filters

Honey

Free

No published plan breakdown. See the Honey review.

Which should you pick?

Choose AdBlock Plus if

  • You need ad blocking.
  • You want to start without paying.
  • You work on Chrome, Edge, Firefox, Opera, Safari, Yandex Browser.
  • You also want acceptable ads.
AdBlock Plus review

Choose Honey if

  • You need automatic coupon codes.
  • You want to start without paying.
  • You work on Chrome, Firefox, Safari, Opera, Edge.
  • You also want price history.
Honey review

Questions people ask

Is AdBlock Plus or Honey better?
Neither clearly leads. AdBlock Plus starts at Free and Honey at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AdBlock Plus or Honey?
AdBlock Plus starts at Free and Honey at Free.
Does AdBlock Plus or Honey run on more platforms?
AdBlock Plus runs on Chrome, Edge, Firefox, Opera, Safari, Yandex Browser. Honey runs on Chrome, Firefox, Safari, Opera, Edge.
Can I use AdBlock Plus for free?
Both have a free tier, so you can try either at no cost before committing.
What can AdBlock Plus do that Honey cannot?
AdBlock Plus covers Ad blocking, Acceptable Ads, Custom filters, Social media blocking. Honey covers Automatic coupon codes, Price history, Honey Gold rewards, Price drop alerts. Both handle Chrome support, Firefox support, Edge support, Safari support.

Answered from the vendors’ own pages

AdBlock Plus: What does Adblock Plus block?

Adblock Plus blocks banner ads, pre-roll and mid-roll video ads on YouTube, pop-ups, sidebar ads, and most standard display formats. With Acceptable Ads disabled and EasyPrivacy enabled, it achieved a 100/100 score on AdBlock Tester in April 2026.

Source
Honey: Is Honey free to use?

Yes, Honey's browser extension is completely free to use with no subscription fees. Users can earn rewards through purchases on participating sites and redeem points for gift cards.

Source
AdBlock Plus: What browsers does Adblock Plus support?

Adblock Plus is available for Chrome, Edge, Firefox, Opera, Safari, and Yandex Browser.

Source
Honey: What browsers does Honey support?

Honey is available for Chrome, Firefox, Safari, Opera, and Edge browsers on desktop. iOS users can enable the extension for mobile Safari through the PayPal mobile app, but Android does not currently support the mobile extension.

Source
AdBlock Plus: Is there a premium version of Adblock Plus?

Yes. Adblock Plus Premium costs $40 annually or $4 per month and allows users to block cookie consent pop-ups, while the free version includes core ad blocking.

Source
Honey: How does Honey search for coupon codes?

Honey automatically searches for and tests available coupon codes at checkout on 30,000+ popular sites. If a working code is found, Honey applies the one with the biggest savings to your cart.

Source
AdBlock Plus: What is Acceptable Ads?

Acceptable Ads is an opt-in setting that allows advertising Adblock Plus deems unobtrusive to display on websites; it is disabled by default but can be toggled in Settings.

Honey: Can I track price drops with Honey?

Yes, Honey's Droplist feature allows you to add items and receive notifications about price drops, helping you find the best time to purchase.

Source
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