APIs · head to head
Ably vs AWS API Gateway

Ably
APIs
Realtime data delivery platform for pub/sub messaging at scale
- From
- Free
- Rated
- -

AWS API Gateway
APIs
Fully managed API gateway service for creating and managing APIs at scale
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Ably standard and Pro plans layer usage-based charges for messages, connection minutes, and data transfer on top of the base subscription, adding cost complexity.; AWS API Gateway rEST APIs cost $3.50 per million calls against $1.00 for HTTP APIs, so the older and more featureful type is three and a half times dearer
- They diverge on capability: Ably covers Pub/sub messaging, AWS API Gateway covers REST APIs.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Ably and AWS API Gateway actually diverge.
| Attribute | Ably | AWS API Gateway |
|---|---|---|
| Pricing model | freemium | usage-based |
| Platforms | web, ios, android, api | AWS Cloud |
| Founded | Unknown | 2006 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (APIs).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Ably
- Pub/sub messaging
- Presence
- Message persistence
- Multi-protocol support
- Encryption
- Datadog integration
Only in AWS API Gateway
- REST APIs
- WebSocket APIs
- HTTP APIs
- Lambda
- EC2
- DynamoDB
- CloudWatch
- IAM
What people use each for
The jobs each tool is most often brought in to do.
Ably
- Building realtime chat or collaborative appsnot AWS API Gateway
- Delivering live data feeds like stock prices or sports scoresnot AWS API Gateway
- Broadcasting notifications to many concurrent clientsnot AWS API Gateway
- Running mission-critical realtime infrastructure with high uptime SLAsnot AWS API Gateway
AWS API Gateway
- Fronting Lambda functions with an HTTP endpointnot Ably
- REST and HTTP API management with throttling and keysnot Ably
- WebSocket APIs for real-time clientsnot Ably
- Private APIs reachable only inside a VPCnot Ably
- Publishing a developer portal for API consumersnot Ably
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Ably
- Standard and Pro plans layer usage-based charges for messages, connection minutes, and data transfer on top of the base subscription, adding cost complexity.
- The jump from Standard ($29/month) to Pro ($399/month) is steep for teams needing more than 10k connections but not full Pro capacity.
- 24/7 mission-critical support and 99.999% uptime SLAs are reserved for the custom-priced Enterprise tier.
AWS API Gateway
- REST APIs cost $3.50 per million calls against $1.00 for HTTP APIs, so the older and more featureful type is three and a half times dearer
- Data transfer out is charged at $0.09 per GB on top of request pricing
- WebSocket APIs bill connection minutes as well as messages, at $0.25 per million minutes
- Private APIs avoid data transfer charges but incur AWS PrivateLink costs instead
- The developer portal is $125 a month, with additional portal products at $12.50 each
- The free tier lasts 12 months rather than being ongoing
Pricing, plan by plan
Ably
Free- FreeFree
- 200 concurrent connections
- 500 messages/second
- 6M messages/month
- Standard$29/month
- 10k concurrent channels
- 10k concurrent connections
- 2.5k messages/second
- Pro$399/month
- 50k concurrent channels
- 50k concurrent connections
- 10k messages/second
AWS API Gateway
Free- Free Tier (12 months)Free
- 1M REST API calls per month
- 1M HTTP API calls per month
- 1M WebSocket messages plus 750K connection minutes per month
- HTTP APIs$1/per million requests (first 300M)
- First 300M: $1.00 per million
- Next 132M: $0.90 per million
- Data transfer varies by volume
- REST APIs$3.5/per million API calls
- Edge Optimized and Regional: $3.50 per million (first tier)
- Higher volumes: $2.80 then $2.38 per million
- Data transfer: $0.09 per GB
- WebSocket APIs$1/per million messages
- Messages: $1.00 per million
- Connection minutes: $0.25 per million minutes
Which should you pick?
Choose Ably if
- You need pub/sub messaging.
- You want to start without paying.
- You work on web, ios, android, api.
- You also want presence.
Choose AWS API Gateway if
- You need rest apis.
- You want to start without paying.
- You work on AWS Cloud.
- You also want websocket apis.
Questions people ask
- Is Ably or AWS API Gateway better?
- Neither clearly leads. Ably starts at Free and AWS API Gateway at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Ably or AWS API Gateway?
- Ably starts at Free and AWS API Gateway at Free.
- Does Ably or AWS API Gateway run on more platforms?
- Ably runs on web, ios, android, api. AWS API Gateway runs on AWS Cloud.
- Can I use Ably for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Ably best used for?
- Ably is most often used for building realtime chat or collaborative apps, delivering live data feeds like stock prices or sports scores, broadcasting notifications to many concurrent clients, running mission-critical realtime infrastructure with high uptime slas. Of those, building realtime chat or collaborative apps and delivering live data feeds like stock prices or sports scores are not what AWS API Gateway is typically brought in for.
- What can Ably do that AWS API Gateway cannot?
- Ably covers Pub/sub messaging, Presence, Message persistence, Multi-protocol support. AWS API Gateway covers REST APIs, WebSocket APIs, HTTP APIs, Lambda.
Answered from the vendors’ own pages
Ably: What does Ably cost?
Ably offers a free plan with 200 concurrent connections, a Standard plan at $29/month plus usage, a Pro plan at $399/month plus usage, and custom Enterprise pricing with unlimited channels and connections.
SourceAWS API Gateway: How much does AWS API Gateway cost?
AWS API Gateway pricing varies by API type. HTTP APIs cost $1.00 per million requests for the first 300M monthly, then $0.90 per million. REST APIs cost $3.50 per million, and WebSocket APIs cost $1.00 per million messages plus $0.25 per million connection minutes. Data transfer charges ($0.09 per GB) apply separately.
SourceAbly: Is there a free plan, and what are its limits?
Yes, the free plan includes 200 concurrent connections, 500 messages per second, and 6 million messages per month with community and best-effort email support.
SourceAWS API Gateway: Is AWS API Gateway free?
New AWS customers receive 12 months of free tier access including 1 million REST API calls, 1 million HTTP API calls, and 1 million WebSocket messages plus 750,000 connection minutes per month. Starting July 15, 2025, new customers receive up to $200 in AWS Free Tier credits.
SourceAbly: How is usage metered?
Beyond plan limits, Ably charges usage-based rates of $2.50 per million messages, $1.00 per million connection minutes, $1.00 per million channel minutes, and $0.25 per GiB of data transfer, with volume discounts available.
SourceAWS API Gateway: What is the price difference between HTTP and REST APIs?
HTTP APIs are significantly cheaper at $1.00 per million requests compared to REST APIs at $3.50 per million (first tier). REST API pricing decreases to $2.80 and $2.38 per million for higher volumes, while HTTP API pricing drops to $0.90 per million after 300M monthly requests.
SourceAWS API Gateway: How much does an API Gateway Portal cost?
API Gateway Portals require a base fee of $125 per month (includes 10 PortalProducts with 40 endpoints each) plus $12.50 per month for each additional PortalProduct beyond the included 10.
SourceRelated pages
More on AWS API Gateway
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