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Marketing & Analytics · head to head

Northbeam vs Structured

Northbeam logo

Northbeam

Marketing & Analytics

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite
S

Structured

Productivity

Visual daily planner for time blocking

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Structured has a free tier, so it costs nothing to try first.
  • Each has a real cost: Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance; Structured no monthly view available, only daily and weekly views, limiting ability to preview long-term schedules
  • They diverge on capability: Northbeam covers Cross-platform attribution, Structured covers Visual timeline.

Where they differ

Only the attributes on which Northbeam and Structured actually diverge.

Attributes where Northbeam and Structured differ
AttributeNorthbeamStructured
Starting price$1500/monthFree
Free tierNoYes
PlatformsWeb, APIiOS, iPadOS, macOS, Android, Web, Apple Watch
CategoryMarketing & AnalyticsProductivity

Identical on both: pricing model (Unknown), user rating (Not yet rated), founded (2020).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Only in Structured

  • Visual timeline
  • Time blocking
  • Calendar integration
  • Widgets
  • Recurring tasks
  • Apple Calendar
  • Google Calendar
  • Apple Reminders

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Northbeam

  • Marketing attributionnot Structured
  • Media optimizationnot Structured
  • Creative testingnot Structured
  • Budget allocationnot Structured

Structured

  • Productivitynot Northbeam
  • Collaborationnot Northbeam
  • Task managementnot Northbeam
  • Organizationnot Northbeam

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Structured

  • No monthly view available, only daily and weekly views, limiting ability to preview long-term schedules
  • Cannot export to Excel, PDF, or other printable formats; only JSON export available on Apple devices
  • Calendar import requires Pro subscription (except on web where free import is available)
  • Android and web versions significantly lag behind iOS version in features and performance
  • One-way calendar sync only; cannot export Structured tasks back to Google Calendar or other external calendar apps

Pricing, plan by plan

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Structured

Free
  • FreeFree
    • Timeline tasks and all-day tasks
    • Task subtasks and notes
    • Icons and color coding
  • Pro$null/month or year or lifetime
    • Structured AI for smart planning
    • Calendar and reminders import
    • Recurring tasks

Which should you pick?

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Choose Structured if

  • You need visual timeline.
  • You want to start without paying.
  • You work on iOS, iPadOS, macOS, Android, Web, Apple Watch.
  • You also want time blocking.
Structured review

Questions people ask

Is Northbeam or Structured better?
Neither clearly leads. Northbeam starts at $1500/month and Structured at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Northbeam or Structured?
Structured has a free tier; the other does not. Paid plans start at $1500/month for Northbeam and Free for Structured.
Does Northbeam or Structured run on more platforms?
Northbeam runs on Web, API. Structured runs on iOS, iPadOS, macOS, Android, Web, Apple Watch.
Can I use Structured for free?
Yes. Structured has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
What is Northbeam best used for?
Northbeam is most often used for marketing attribution, media optimization, creative testing, budget allocation. Of those, marketing attribution and media optimization are not what Structured is typically brought in for.
What can Northbeam do that Structured cannot?
Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Structured covers Visual timeline, Time blocking, Calendar integration, Widgets. Both handle Cloud deployment.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Structured: Is Structured free to use?

Yes, Structured has a free tier that includes timeline tasks, all-day tasks, inbox tasks, subtasks, notes, icons, color coding, drag and drop, and calendar import on web (though calendar import requires Pro on iOS/Android). The app is free to download on iOS, Android, Mac, and web.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Structured: What does Structured Pro cost and what features does it add?

Structured Pro is available as a monthly or yearly subscription, or as a one-time lifetime purchase for $99.99 USD. Pro adds Structured AI, calendar import and reminders import (on iOS/Android), recurring tasks, replan functionality, custom notifications, and custom color palettes.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Structured: Can I import my Google Calendar into Structured?

Yes, Structured supports importing calendars from Google Calendar, Outlook, Microsoft Exchange, Yahoo, and AOL. On iOS, it connects through Apple Calendar compatibility. On Android and web, you authenticate with your Google account and select which calendars to sync. This feature requires a Structured Pro subscription.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Structured: Can I export my tasks from Structured and in what formats?

On Apple devices, you can export your data as a JSON file through Settings > About > Privacy & Permissions > Export Your Data. However, you cannot export tasks to external calendars, nor can you export to printable formats like Excel or PDF. Export is one-way only.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
Structured: Does Structured work across all my devices?

Yes, Structured syncs across iPhone, iPad, Mac, Apple Watch, and Android devices. However, users have reported that iCloud synchronization can be unreliable, and the Android and web versions have fewer features and slower performance compared to the iOS version.

Source
Structured: What calendar and reminder apps does Structured integrate with?

On iOS, Structured can import from Apple Calendar, Reminders, Google Calendar, Outlook, Microsoft Exchange, Yahoo, and AOL. On Android and web, it supports Google Calendar. Structured can import events and reminders, but cannot export tasks back to external calendars.

Source
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