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HeyGen

AI video generation with realistic avatars

As of 30 August 2026, HeyGen has a free plan and paid plans start at $29/month. Create professional videos with AI-powered avatars and voices. Softwr lists it under AI. HeyGen is launched in 2020, available on Web.

Overview

What HeyGen does

Create professional videos with AI-powered avatars and voices. HeyGen enables businesses to produce personalized videos at scale for marketing, training, and communication.

What people use it for

  • ai tools management
  • Workflow automation
  • Reporting

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about HeyGen.

  • Avatar movements feel unnatural in longer videos and repetitive with limited emotional expression, appearing stiff and robotic after 60 seconds
  • Cannot reliably choreograph natural interactions like walking through a room, using devices, or drinking from objects
  • Billing gap between marketed unlimited plans and actual credit consumption is highest complaint with lost credits on failed renders
  • Inconsistent lip sync and voice quality with slow processing and occasional moderation blocks without explanation
  • Customer support described as non-existent with no way to complain or reach a human representative

Cross-shopped

What people choose instead of HeyGen

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • HeyGen logo
    HeyGen
    vs
    Pika logo
    Pika

    Pika: AI video generation with text-to-video and image-to-video editing capabilities

  • HeyGen logo
    HeyGen
    vs
    D-ID logo
    D-ID

    D-ID: AI video platform with talking head avatars for marketing and training

  • HeyGen logo
    HeyGen
    vs
    Synthesia logo
    Synthesia

    Synthesia: AI video creation with avatar-based talking head videos from text or scripts

Pricing

What HeyGen costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • 3 videos
  • With watermark

Creator

$29 /mo

  • Unlimited videos
  • 200 monthly credits

Pro

$99 /mo

  • 2,000 credits
  • Advanced features

Capabilities

Features

  • AI avatars

  • Text-to-video

  • Voice cloning

  • Video translation

  • API access

    Integration with API access

  • Zapier

    Integration with Zapier

  • CRM integrations

    Integration with CRM integrations

  • Web support

    Available on web

  • Api support

    Available on api

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What are HeyGen's pricing plans?

HeyGen offers Free ($0, 3 videos/month with watermark), Creator ($29/month, unlimited videos + 200 monthly credits), Pro ($99/month, more credits), Business ($149/month + $20/seat, 4K rendering), and custom Enterprise pricing.

Source
How does HeyGen's credit system work?

HeyGen uses a credit-based system where Avatar IV video costs 20 credits per minute, video translation costs 5-10 credits per minute. Creator includes 200 credits/month, Pro includes 2,000 credits/month, and Business shares 1,000 credits across the workspace.

Source
What is Digital Twin and how much does it cost?

Digital Twin creates a custom avatar from 2 minutes of recorded footage. Additional avatar slots beyond the default cost $29/month each.

Source
How many languages can HeyGen translate videos into?

HeyGen can translate videos into 175+ languages with AI lip sync, making it useful for global content distribution and localization.

Source
What do users say about HeyGen's ratings?

HeyGen has 4.8/5 on G2 across more than 1,000 reviews and 4.7/5 on Capterra across 313 verified reviews as of June 2026, with avatar quality scoring 9.2/10.

Behind it

Who makes HeyGen

Company
HeyGen
Based in
Los Angeles, California
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Softwr does not host reviews and shows no star rating for HeyGen, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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