Video Production · pricing
Wistia pricing
Wistia publishes 4 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 29 August 2026, Wistia pricing is free, then $79/month across 4 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free, then $79/month
- Model
- Subscription
- Tiers
- 4
- Free tier
- Yes
Wistia plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 3 | Entry tier |
| Business | $79/month | 4 | +$79/month, 4 more features |
| Business + Lead Gen | $329/month | 3 | +$250/month, 3 more features |
| Enterprise | On request | 4 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Free
FreeThe entry tier. It covers 25gb storage, 1 user, basic analytics.
Business
$79/monthOver Free, this tier adds:
- 250+ GB storage
- 3+ users
- Remove branding
- Deeper analytics
Business + Lead Gen
$329/monthOver Business, this tier adds:
- Everything in Business
- HubSpot/Marketo/Pardot integration
- Automation suite
Enterprise
On requestOver Business + Lead Gen, this tier adds:
- 1TB+ storage
- Custom users
- SSO
- Dedicated support
Where Wistia stops being free
Free, Free
- 25GB storage
- 1 user
- Basic analytics
Business, $79/month
The first thing you pay for:
- 250+ GB storage
- 3+ users
- Remove branding
- Deeper analytics
How that compares in Video Production
Across the 4 video production tools in this directory that publish a starting price, the median entry point is $10.95/month. Wistia starts at $79/month, which puts it above the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Wistia (this page) | Free, then $79/month | subscription | - | |
| LiveFaceSwap AI | Free, then $12/month | subscription | - | vs Wistia |
| MiniMax H3 Generator | Free, then $9.9/one-time | freemium | - | vs Wistia |
| Ray32 | $9.9/one-time | one-time | - | vs Wistia |
| ScreenFlow | On request | One-time purchase | - | vs Wistia |
| Nuke | On request | quote | - | vs Wistia |
| Brightcove | On request | quote | - | vs Wistia |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Wistia badges page.
Before you pay for Wistia
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 4 tiers between Free and On request, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Wistia runs on not recorded. The full record is on the Wistia review, and the rest of the category is under best video production tools.
Wistia pricing questions
- How much does Wistia cost?
- Wistia publishes 4 tiers, from Free for Free up to On request for Enterprise. The entry tier costs nothing.
- Does Wistia have a free plan?
- Yes. The Free tier costs nothing and covers 25gb storage, 1 user, basic analytics. Paying starts at $79/month for Business.
- What is the difference between Free and Business on Wistia?
- Business costs $79/month against Free, and adds 250+ gb storage, 3+ users, remove branding, deeper analytics.
- Is the Enterprise plan on Wistia worth it?
- That depends entirely on whether you need what it adds, which on the published record is 1tb+ storage, custom users, sso, dedicated support. It costs On request against $79/month for Business. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is Wistia expensive for a video production tool?
- It starts above the middle of its category. Across the 4 video production tools in this directory that publish a starting price, the median entry point is $10.95/month; Wistia starts at $79/month.
- Which video production tools can I use without paying?
- 2 of the 8 video production tools listed alongside Wistia have a free tier: LiveFaceSwap AI, MiniMax H3 Generator.
- What am I actually paying for with Wistia?
- The record we hold does not itemise what each tier includes beyond the plan names and prices. The Wistia review carries whatever feature detail is available.
- Does Wistia charge per user?
- The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Wistia prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Wistia against before paying?
- The closest video production tools in this directory are LiveFaceSwap AI, MiniMax H3 Generator, Ray32, ScreenFlow. Each has a side-by-side comparison with Wistia covering price, platforms and features.