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Software · head to head

VWO vs Kissmetrics

VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite
Kissmetrics logo

Kissmetrics

Software

Customer analytics and behavioral data

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: VWO growth plan restricted to 1 workspace and 0 custom attributes; Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • They diverge on capability: VWO covers A/B testing, Kissmetrics covers Customer analytics.

Where they differ

Only the attributes on which VWO and Kissmetrics actually diverge.

Attributes where VWO and Kissmetrics differ
AttributeVWOKissmetrics
Starting priceFree$500/month
Pricing modelusage-basedquote
Free tierYesNo
PlatformsWeb, iOS, Android, Server-sideWeb
Founded20072009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • Salesforce
  • GDPR
  • English language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

VWO

  • A/B testing and multivariate testingnot Kissmetrics
  • Conversion rate optimisationnot Kissmetrics
  • Behavioural analytics and session recordingsnot Kissmetrics
  • Feature experimentation and progressive rolloutsnot Kissmetrics

Kissmetrics

  • Product and behavioural analytics tracking user eventsnot VWO
  • Analysing funnels and cohorts across a customer journeynot VWO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Pricing, plan by plan

VWO

Free

No published plan breakdown. See the VWO review.

Kissmetrics

$500/month
  • Professional$500/month
    • Customer analytics
    • Behavioral tracking

Which should you pick?

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Choose Kissmetrics if

  • You need customer analytics.
  • You also want behavioral tracking.
Kissmetrics review

Questions people ask

Is VWO or Kissmetrics better?
Neither clearly leads. VWO starts at Free and Kissmetrics at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, VWO or Kissmetrics?
VWO has a free tier; the other does not. Paid plans start at Free for VWO and $500/month for Kissmetrics.
Does VWO or Kissmetrics run on more platforms?
VWO runs on Web, iOS, Android, Server-side. Kissmetrics runs on Web.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Kissmetrics starts at $500/month.
What is VWO best used for?
VWO is most often used for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings, feature experimentation and progressive rollouts. Of those, a/b testing and multivariate testing and conversion rate optimisation are not what Kissmetrics is typically brought in for.
What can VWO do that Kissmetrics cannot?
VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Both handle Cloud deployment, Web support.
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