Softwr

Affiliate Marketing · head to head

Referral Rock vs ZoomInfo

Referral Rock logo

Referral Rock

Affiliate Marketing

Referral marketing software for any business

From
$200/month
Rated
-
Full reviewWebsite
ZoomInfo logo

ZoomInfo

Sales Enablement

B2B intelligence and sales acceleration platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Referral Rock there is one paid tier at $250 a month and no free plan, only a 14 day trial; ZoomInfo zoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.
  • They diverge on capability: Referral Rock covers Multi-program support, ZoomInfo covers Contact database.

Where they differ

Only the attributes on which Referral Rock and ZoomInfo actually diverge.

Attributes where Referral Rock and ZoomInfo differ
AttributeReferral RockZoomInfo
Starting price$200/monthOn request
Pricing modelsubscriptionquote
CategoryAffiliate MarketingSales Enablement
Founded20142007

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Referral Rock

  • Multi-program support
  • Customizable rewards
  • Automated workflows
  • Engagement widgets
  • Detailed analytics
  • Zapier
  • Stripe
  • PayPal

Only in ZoomInfo

  • Contact database
  • Company intelligence
  • Engagement tools
  • Intent data
  • Chrome extension
  • CRM integration
  • Outlook
  • Gmail

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Referral Rock

  • affiliate marketing managementnot ZoomInfo
  • Workflow automationnot ZoomInfo
  • Reportingnot ZoomInfo

ZoomInfo

  • Lead generationnot Referral Rock
  • Account-based marketingnot Referral Rock
  • Sales accelerationnot Referral Rock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Referral Rock

  • There is one paid tier at $250 a month and no free plan, only a 14 day trial
  • The plan includes 10,000 base members and a further 10,000 costs $125 a month
  • Each additional referral program is $100 a month
  • Extra users and extra recruiters are sold in blocks of 10 at $50 a month each
  • Rewards are limited to coupons, pay-as-you-go gift cards or custom rewards

ZoomInfo

  • ZoomInfo prices on a credit-consumption model rather than flat seats: each contact/company export costs one credit, packages include a fixed number of monthly credits (one named package includes 75K credits), and integrations require a minimum bulk credit purchase to install, per the vendor's own pricing page.

Pricing, plan by plan

Referral Rock

$200/month
  • Starter$200/month
    • 500 members
    • Unlimited programs
    • Basic integrations

ZoomInfo

On request
  • Enterprise pricing$undefined/month
    • Contact database
    • Intelligence
    • Engagement tools

Which should you pick?

Choose Referral Rock if

  • You need multi-program support.
  • You also want customizable rewards.
Referral Rock review

Choose ZoomInfo if

  • You need contact database.
  • You also want company intelligence.
ZoomInfo review

Questions people ask

Is Referral Rock or ZoomInfo better?
Neither clearly leads. Referral Rock starts at $200/month and ZoomInfo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Referral Rock or ZoomInfo?
Referral Rock starts at $200/month and ZoomInfo at On request.
Does Referral Rock or ZoomInfo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Referral Rock best used for?
Referral Rock is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what ZoomInfo is typically brought in for.
What can Referral Rock do that ZoomInfo cannot?
Referral Rock covers Multi-program support, Customizable rewards, Automated workflows, Engagement widgets. ZoomInfo covers Contact database, Company intelligence, Engagement tools, Intent data. Both handle Salesforce, HubSpot, Web support.
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Related pages

More on Referral Rock

More on ZoomInfo

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