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Software · head to head

Qlik Sense vs Power BI

Qlik Sense logo

Qlik Sense

Software

Self-service data analytics and visualization

From
Free
Rated
-
Full reviewWebsite
Power BI logo

Power BI

Software

Business analytics by Microsoft

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Qlik Sense expensive pricing structure, particularly for enterprise users and large data volumes; Power BI free tier cannot publish or share reports; Pro tier required for collaboration
  • They diverge on capability: Qlik Sense covers Associative Engine, Power BI covers AI-powered Insights.

Where they differ

Only the attributes on which Qlik Sense and Power BI actually diverge.

Attributes where Qlik Sense and Power BI differ
AttributeQlik SensePower BI
PlatformsWeb (Cloud), Desktop (Windows), Mobile (iOS/Android)Web, Desktop, Mobile
Founded19931975

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Qlik Sense

  • Associative Engine
  • AI Insights
  • Augmented Analytics
  • Natural Language
  • Alerting
  • SAP
  • ServiceNow
  • Snowflake

Only in Power BI

  • AI-powered Insights
  • Natural Language Queries
  • Real-time Dashboards
  • Paginated Reports
  • Mobile Apps
  • Excel
  • Dynamics 365
  • SQL Server

Both cover

  • Salesforce
  • Azure
  • Web support
  • Desktop support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Qlik Sense

  • Self-service analytics
  • Data exploration
  • Ad-hoc reporting
  • Collaborative analysis
  • Embedded analytics

Power BI

  • Self-service analytics
  • Data exploration
  • Ad-hoc reporting
  • Collaborative analysis
  • Embedded analytics

Both are used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis, embedded analytics, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Qlik Sense

  • Expensive pricing structure, particularly for enterprise users and large data volumes
  • Performance degradation when working with very large datasets
  • Limited field capacity and strict 10 GB data limit on Starter plan ($300/month)
  • Weak date handling in set analysis compared to other BI tools
  • Poor API usability, particularly for Python scripts and integration workflows

Power BI

  • Free tier cannot publish or share reports; Pro tier required for collaboration
  • Free tier cannot schedule automatic data refreshes
  • Offline capabilities limited to local Power BI Desktop; cloud service always requires internet
  • Data refresh capped at 8 times per day on Pro tier without Premium Per User

Pricing, plan by plan

Qlik Sense

Free
  • Qlik Sense Business (Desktop)Free
    • Personal dashboards
    • No content sharing
    • Desktop only
  • Starter$300/month
    • 10 users
    • 10 GB data for analysis
    • Cloud-based
  • Standard$825/month
    • Unlimited users
    • 25 GB data for analysis
    • Advanced analytics
  • Premium$2750/month
    • Unlimited users
    • 50 GB data for analysis
    • Enhanced support

Power BI

Free
  • FreeFree
    • Local report creation in Power BI Desktop
    • Cannot publish or share
    • No scheduled refreshes
  • Power BI Pro$14/user/month
    • Publish and share reports
    • Up to 8 scheduled refreshes/day
    • Collaborate with other Pro users
  • Premium Per User$24/user/month
    • All Pro features
    • Up to 48 scheduled refreshes/day
    • Copilot integration

Which should you pick?

Choose Qlik Sense if

  • You need associative engine.
  • You want to start without paying.
  • You work on Web (Cloud), Desktop (Windows), Mobile (iOS/Android).
  • You also want ai insights.
Qlik Sense review

Choose Power BI if

  • You need ai-powered insights.
  • You want to start without paying.
  • You work on Web, Desktop, Mobile.
  • You also want natural language queries.
Power BI review

Questions people ask

Is Qlik Sense or Power BI better?
Neither clearly leads. Qlik Sense starts at Free and Power BI at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Qlik Sense or Power BI?
Qlik Sense starts at Free and Power BI at Free.
Does Qlik Sense or Power BI run on more platforms?
Qlik Sense runs on Web (Cloud), Desktop (Windows), Mobile (iOS/Android). Power BI runs on Web, Desktop, Mobile.
Can I use Qlik Sense for free?
Both have a free tier, so you can try either at no cost before committing.
What is Qlik Sense best used for?
Qlik Sense is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis.
What can Qlik Sense do that Power BI cannot?
Qlik Sense covers Associative Engine, AI Insights, Augmented Analytics, Natural Language. Power BI covers AI-powered Insights, Natural Language Queries, Real-time Dashboards, Paginated Reports. Both handle Salesforce, Azure, Web support, Desktop support.

Answered from the vendors’ own pages

Qlik Sense: Does Qlik Sense have a free tier?

Qlik Sense Business (Desktop) is permanently free for individual users for creating personal dashboards, though content cannot be shared. Qlik Cloud Analytics offers a 30-day free trial with full features.

Source
Power BI: Can I use Power BI Desktop offline?

Power BI Desktop runs locally and can edit reports offline, but publishing to the service and refreshing cloud data sources requires internet connection. Offline reports show cached data from the last refresh.

Source
Qlik Sense: What is the entry price for Qlik Cloud Analytics?

Qlik Cloud Analytics Starter plan starts at $300 per month (annual billing) for 10 users and 10 GB of data. Standard is $825/month for 25 GB with unlimited users. Premium is $2,750/month for 50 GB.

Source
Power BI: What are the data refresh limits for each tier?

Power BI Premium Per User allows up to 48 scheduled refreshes per day, while Pro tier is limited to 8 scheduled refreshes per day. Free tier cannot schedule automatic refreshes.

Source
Qlik Sense: How many users can access Qlik Sense?

The Starter plan is limited to 10 users. Standard, Premium, and Enterprise plans include unlimited users and charge based on data capacity (gigabytes) rather than seat count.

Source
Power BI: Can I use Power BI Free with shared data sources?

Free tier users can create local reports in Power BI Desktop but cannot publish to the Power BI Service for collaboration. Publishing requires Power BI Pro ($14/user/month).

Source
Qlik Sense: What is the Associative Engine in Qlik Sense?

The Associative Engine is Qlik's proprietary technology that automatically discovers and explores all possible relationships between data points, enabling intuitive analysis compared to traditional query-based BI tools.

Source
Power BI: Is SSO available and on which plan?

SSO is available on Power BI Premium Per User ($24/user/month) and Fabric capacity plans through Azure AD integration.

Source
Qlik Sense: Does Qlik Sense support self-service analytics?

Yes, Qlik Sense is designed for self-service business intelligence, allowing business users to create dashboards and explore data without extensive technical knowledge, though complex implementations require expertise.

Source
Power BI: What does Copilot require in Power BI?

Copilot for natural language queries and automatic report generation requires Power BI Premium Per User or Fabric capacity pricing, not available on Pro or Free tiers.

Source
Qlik Sense: Is Qlik Sense available on-premises?

Yes, Qlik offers both cloud-based (Qlik Cloud Analytics) and on-premises deployment options, though on-premises licensing requires a separate quote.

Source
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