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APIs · head to head

PubNub vs Treasury Prime

PubNub logo

PubNub

APIs

Realtime communication platform for chat, IoT, and live data apps

From
Free
Rated
-
Full reviewWebsite
Treasury Prime logo

Treasury Prime

APIs

Banking as a service platform sold to sponsor banks rather than to fintechs

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only PubNub has a free tier, so it costs nothing to try first.
  • Each has a real cost: PubNub free plan storage history is limited to 7 days, which is short for apps needing longer message retention.; Treasury Prime a fintech cannot buy Treasury Prime directly since the 2024 pivot, so the sales process starts with finding a sponsor bank willing to take your programme, which adds months and removes most of your negotiating leverage on fees.
  • They diverge on capability: PubNub covers Pub/sub messaging, Treasury Prime covers BankOS.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which PubNub and Treasury Prime actually diverge.

Attributes where PubNub and Treasury Prime differ
AttributePubNubTreasury Prime
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
Platformsweb, ios, android, apiAPI, Web

Identical on both: user rating (Not yet rated), category (APIs).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in PubNub

  • Pub/sub messaging
  • Presence tracking
  • Message persistence
  • Serverless Functions
  • File sharing
  • Encryption and access controls

Only in Treasury Prime

  • BankOS
  • OneKey Banking
  • Deposit accounts
  • Payments
  • Card issuing
  • Bank oversight tooling
  • Ledger and reconciliation
  • Programme onboarding

What people use each for

The jobs each tool is most often brought in to do.

PubNub

  • Building realtime chat applicationsnot Treasury Prime
  • Streaming live IoT sensor datanot Treasury Prime
  • Adding presence indicators to collaborative appsnot Treasury Prime
  • Running edge logic with serverless Functions on realtime eventsnot Treasury Prime

Treasury Prime

  • A community or regional bank that wants to run an embedded finance line with examiner-acceptable oversight of its fintech programmesnot PubNub
  • A fintech that has already chosen its sponsor bank and needs API access to that bank rather than to a middleware layernot PubNub
  • A company that wants deposits spread across several banks for FDIC coverage beyond a single institution limitnot PubNub
  • A bank replacing a fragile middleware arrangement with a structure where it holds the customer contract and the oversight obligationnot PubNub

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

PubNub

  • Free plan storage history is limited to 7 days, which is short for apps needing longer message retention.
  • MAU-based pricing means costs scale directly with user growth, which can be less predictable than flat message-based pricing.
  • Pro-tier custom pricing above 50,000 MAU requires contacting sales rather than self-serve checkout.

Treasury Prime

  • A fintech cannot buy Treasury Prime directly since the 2024 pivot, so the sales process starts with finding a sponsor bank willing to take your programme, which adds months and removes most of your negotiating leverage on fees.
  • Commercial terms including minimum deposit balances, reserve requirements and per transaction pricing are set by the bank rather than the platform, so two fintechs on the same software can face materially different economics with no public benchmark.
  • The company cut roughly half its staff in the 2024 pivot, which reduced the teams that supported fintech customers directly and left fintechs relying on their bank for support rather than on the vendor who wrote the software.
  • Bank risk appetite is now the binding constraint, and after the Synapse failure sponsor banks decline programmes in higher risk categories that a middleware provider would once have onboarded, so some business models simply cannot get placed.
  • If your sponsor bank exits the programme or is told by its regulator to reduce fintech exposure, you are migrating your entire deposit base to another institution, and the software being the same at both ends does not make that a small project.

Pricing, plan by plan

PubNub

Free
  • FreeFree
    • Up to 200 MAU or 1M transactions
    • 1GB data storage (7 days)
    • 5 test Serverless Functions
  • Starter$98/month
    • 1,000 MAU included
    • User management
    • Insights
  • Pro$undefined/month
    • Custom MAU packages
    • Volume discounts
    • Enterprise-scale configurations

Treasury Prime

On request
  • BankOS$undefined/year
    • Sold to sponsor banks, not directly to fintechs
    • Fintech commercial terms are set by the sponsor bank
    • Minimum deposits, reserves and per transaction fees vary by bank

Which should you pick?

Choose PubNub if

  • You need pub/sub messaging.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want presence tracking.
PubNub review

Choose Treasury Prime if

  • You need bankos.
  • You work on API, Web.
  • You also want onekey banking.
Treasury Prime review

Questions people ask

Is PubNub or Treasury Prime better?
Neither clearly leads. PubNub starts at Free and Treasury Prime at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, PubNub or Treasury Prime?
PubNub has a free tier; the other does not. Paid plans start at Free for PubNub and On request for Treasury Prime.
Does PubNub or Treasury Prime run on more platforms?
PubNub runs on web, ios, android, api. Treasury Prime runs on API, Web.
Can I use PubNub for free?
Yes. PubNub has a free tier, so you can try it without paying. Treasury Prime starts at On request.
What is PubNub best used for?
PubNub is most often used for building realtime chat applications, streaming live iot sensor data, adding presence indicators to collaborative apps, running edge logic with serverless functions on realtime events. Of those, building realtime chat applications and streaming live iot sensor data are not what Treasury Prime is typically brought in for.
What can PubNub do that Treasury Prime cannot?
PubNub covers Pub/sub messaging, Presence tracking, Message persistence, Serverless Functions. Treasury Prime covers BankOS, OneKey Banking, Deposit accounts, Payments.

Answered from the vendors’ own pages

PubNub: What does PubNub cost?

PubNub offers a free plan for up to 200 MAU or 1 million transactions, a Starter plan at $98/month for 1,000 MAU, and custom Pro pricing for larger volumes, e.g. around $550/month for 10,000 MAU.

Source
Treasury Prime: Can a fintech buy Treasury Prime directly?

No. Since the 2024 pivot it sells to banks. A fintech contracts with a sponsor bank running BankOS, and the bank sets the terms.

PubNub: Is there a free plan, and what are its limits?

Yes, the free plan supports up to 200 monthly active users or 1 million transactions, includes 1GB of data storage retained for 7 days, and requires no credit card.

Source
Treasury Prime: Why did it change model?

Regulatory pressure on the tri-party middleware structure, sharpened by the Synapse failure. Examiners want the bank holding the customer contract and the oversight obligation, which is what bank-direct means.

PubNub: How is usage metered?

PubNub bills primarily by Monthly Active Users, defined as a unique user who connects at least once in a billing cycle; messages are bundled into MAU pricing with no separate per-message fees, and overage is billed proportionally.

Source
Treasury Prime: What is OneKey Banking?

A way of spreading deposits across several banks in the network, used for FDIC coverage above a single institution limit and for resilience if one bank exits.

Treasury Prime: Is pricing published?

No, at neither the bank nor the fintech level. Fintech economics are set by the sponsor bank, so expect wide variation.

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