Is InVideo or Pictory better?

Neither clearly leads. InVideo starts at $17/month and Pictory at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, InVideo or Pictory?

InVideo starts at $17/month and Pictory at $25/month.

Does InVideo or Pictory run on more platforms?

Both run on Web, so platform support will not decide this one for you.

What is InVideo best used for?

InVideo is most often used for video creation with ai, avatar-based content generation, media creation for creators. Of those, video creation with ai and avatar-based content generation are not what Pictory is typically brought in for.

Content Creation · head to head

InVideo vs Pictory

InVideo

Content Creation

Access to 200+ image, video, audio, music models

From: $17/month
Rated: -

Full review Website

Pictory

Content Creation

Create Professional Videos - Faster, Easier, and Cheaper With Our Flexible Plans

From: $25/month
Rated: -

Full review Website

The short version

Each has a real cost: InVideo unused credits do not roll over to the following month; Pictory monthly billing costs significantly more; annual billing saves 14% on Starter and 40% on Professional plans
Prices and features above were last checked on 28 August 2026.

Where they differ

Only the attributes on which InVideo and Pictory actually diverge.

Attributes where InVideo and Pictory differ
Attribute	InVideo	Pictory
Starting price	$17/month	$25/month

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Content Creation).

What people use each for

The jobs each tool is most often brought in to do.

InVideo

video creation with AInot Pictory
avatar-based content generationnot Pictory
media creation for creatorsnot Pictory

Pictory

Video marketing content creationnot InVideo
Social media video productionnot InVideo
Sales and training video generationnot InVideo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

InVideo

Unused credits do not roll over to the following month
Subscriptions based on monthly credits which expire

Pictory

Monthly billing costs significantly more; annual billing saves 14% on Starter and 40% on Professional plans
Enterprise plan requires custom quote with no published pricing

Pricing, plan by plan

InVideo

$17/month

Plus$17/month
- 75 credits monthly
- access to 200+ models
- 4 avatars and voice clones
Max$85/month
- 390 credits monthly
- 16 avatars and voice clones
- 2x concurrency boost
Generative$170/month
- 800 credits monthly
- 40 avatars
- 10x concurrency multiplier
Elite$900/month
- 4250 credits monthly
- 200 avatars
- 20x concurrency enhancement

Pictory

$25/month

Starter$25/month
- 1 user
- 200 minutes/month (monthly) or 2,400 minutes/year (annual)
- 5 GB storage
Professional$35/month
- 1 user
- 600 minutes/month (monthly) or 7,200 minutes/year (annual)
- 20 GB storage
Team$119/month
- 3+ users
- 1,800 minutes/month (monthly) or 21,600 minutes/year (annual)
- 100 GB storage
Enterprise$null/mo
- 10+ users
- Custom video minutes and storage
- Unlimited Brand Kits

Which should you pick?

Choose InVideo if

Nothing in the data separates InVideo from Pictory on the points above - pick on price and on how each one feels to use.

InVideo review

Choose Pictory if

Nothing in the data separates Pictory from InVideo on the points above - pick on price and on how each one feels to use.

Pictory review

Questions people ask

Is InVideo or Pictory better?: Neither clearly leads. InVideo starts at $17/month and Pictory at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, InVideo or Pictory?: InVideo starts at $17/month and Pictory at $25/month.
Does InVideo or Pictory run on more platforms?: Both run on Web, so platform support will not decide this one for you.
What is InVideo best used for?: InVideo is most often used for video creation with ai, avatar-based content generation, media creation for creators. Of those, video creation with ai and avatar-based content generation are not what Pictory is typically brought in for.

Answered from the vendors’ own pages

InVideo: Does InVideo charge for unused credits?

No, but unused credits do not roll over to the next month - they expire at month end. Credits can be purchased on-demand for additional usage.

Source

Pictory: What is the starting price for Pictory?

The Starter plan begins at $25/month when billed annually, or $29/month when billed monthly, including 1 user and 200-2,400 minutes of video generation depending on billing cycle.

Source

InVideo: Can I export videos without watermarks on InVideo?

Yes, all InVideo plans include unlimited exports without watermarks, regardless of tier.

Source

Pictory: Does Pictory offer a free trial?

Yes, Pictory offers a free trial available for all paid plans before requiring a subscription commitment.

Source

InVideo: Do InVideo plans include discounts for annual billing?

Yes, InVideo offers 10-15% discounts when choosing annual billing instead of monthly.

Source

Pictory: What video minute limits does Pictory provide?

Starter provides 200 minutes/month on monthly billing or 2,400 minutes/year on annual billing; Professional provides 600/month or 7,200/year; Team provides 1,800/month or 21,600/year.

Source

InVideo vs Pictory

InVideo

Pictory

The short version

Where they differ

What people use each for

InVideo

Pictory

Where each one falls short

InVideo

Pictory

Pricing, plan by plan

InVideo

Pictory

Which should you pick?

Choose InVideo if

Choose Pictory if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on InVideo

More on Pictory

Keep looking

Other head to heads