IoT & Smart Home · head to head
MQTT vs Arduino Cloud

Arduino Cloud
IoT & Smart Home
Cloud platform for Arduino IoT devices and applications
- From
- Free
- Rated
- -
The short version
- Each has a real cost: MQTT mQTT is an OASIS standard messaging protocol maintained by a standards committee, not sold by a vendor; there is no company-controlled price list, subscription, or edition to compare because implementations are independent open source or commercial products built on the spec; Arduino Cloud the free plan allows 2 connected devices, 5 variables each and one day of data retention
- They diverge on capability: MQTT covers Publish-Subscribe, Arduino Cloud covers Device Connectivity.
Where they differ
Only the attributes on which MQTT and Arduino Cloud actually diverge.
| Attribute | MQTT | Arduino Cloud |
|---|---|---|
| Pricing model | open-source | subscription |
| Platforms | Any platform, Embedded devices, Cloud, Edge computing | Arduino devices, Cloud, Mobile app, Web dashboard |
| Founded | 1999 | 2005 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (IoT & Smart Home).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in MQTT
- Publish-Subscribe
- Lightweight
- QoS Levels
- Retained Messages
- IoT platforms
- Home automation
- Cloud services
- Edge devices
Only in Arduino Cloud
- Device Connectivity
- Cloud Storage
- Real-Time Sync
- Security
- Arduino IDE
- Mobile app
- REST API
- Integration services
Both cover
- Cloud support
What people use each for
The jobs each tool is most often brought in to do.
MQTT
- IoT messagingnot Arduino Cloud
- Sensor datanot Arduino Cloud
- Real-time updatesnot Arduino Cloud
- Device telemetrynot Arduino Cloud
Arduino Cloud
- Connecting Arduino boards to a cloud dashboardnot MQTT
- Over-the-air firmware updates to deployed devicesnot MQTT
- Logging sensor data and charting it over timenot MQTT
- Triggering notifications from device thresholdsnot MQTT
- Classroom IoT projects on the School plannot MQTT
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
MQTT
- MQTT is an OASIS standard messaging protocol maintained by a standards committee, not sold by a vendor; there is no company-controlled price list, subscription, or edition to compare because implementations are independent open source or commercial products built on the spec
Arduino Cloud
- The free plan allows 2 connected devices, 5 variables each and one day of data retention
- Free accounts are limited to 25 compilations a day and 10 trigger notifications a day
- The Maker plan at $72 a year lifts devices to 25 and retention to 3 months, still for a single user
- Team pricing jumps to $1,000 a year
- Two years of data retention and unlimited ingestion require Enterprise
Pricing, plan by plan
MQTT
Free- Open ProtocolFree
- Publish-subscribe
- Lightweight
- QoS levels
Arduino Cloud
Free- MakerFree
- 2 devices
- Basic features
- Cloud access
- Maker Plus$7/month
- Up to 10 devices
- Advanced features
- Better storage
Which should you pick?
Choose MQTT if
- You need publish-subscribe.
- You want to start without paying.
- You work on Any platform, Embedded devices, Cloud, Edge computing.
- You also want lightweight.
Choose Arduino Cloud if
- You need device connectivity.
- You want to start without paying.
- You work on Arduino devices, Cloud, Mobile app, Web dashboard.
- You also want cloud storage.
Questions people ask
- Is MQTT or Arduino Cloud better?
- Neither clearly leads. MQTT starts at Free and Arduino Cloud at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, MQTT or Arduino Cloud?
- MQTT starts at Free and Arduino Cloud at Free.
- Does MQTT or Arduino Cloud run on more platforms?
- MQTT runs on Any platform, Embedded devices, Cloud, Edge computing. Arduino Cloud runs on Arduino devices, Cloud, Mobile app, Web dashboard.
- Can I use MQTT for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is MQTT best used for?
- MQTT is most often used for iot messaging, sensor data, real-time updates, device telemetry. Of those, iot messaging and sensor data are not what Arduino Cloud is typically brought in for.
- What can MQTT do that Arduino Cloud cannot?
- MQTT covers Publish-Subscribe, Lightweight, QoS Levels, Retained Messages. Arduino Cloud covers Device Connectivity, Cloud Storage, Real-Time Sync, Security. Both handle Cloud support.
Related pages
More on Arduino Cloud
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