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Education · head to head

Lumosity vs ProfitWell

Lumosity logo

Lumosity

Education

Brain training game app from Lumos Labs, which paid an FTC settlement in 2016 over unsupported cognitive improvement claims

From
Free
Rated
-
Full reviewWebsite
ProfitWell logo

ProfitWell

Business Intelligence

Revenue analytics by Paddle

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lumosity lumos Labs settled with the US FTC in 2016 for 2 million dollars over deceptive claims that its games improved real-world cognitive performance and could delay age-related decline, and the company was barred from making such claims without solid supporting evidence, a fact any buyer evaluating cognitive benefit claims should weigh.; ProfitWell profitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
  • They diverge on capability: Lumosity covers Daily training set, ProfitWell covers Free Metrics.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Lumosity and ProfitWell actually diverge.

Attributes where Lumosity and ProfitWell differ
AttributeLumosityProfitWell
Pricing modelFree with a subscriptionfreemium
PlatformsiOS, Android, WebWeb, Api
CategoryEducationBusiness Intelligence
FoundedUnknown2012

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lumosity

  • Daily training set
  • Brain Performance Index
  • Game library by domain
  • Fit Test assessment
  • Progress tracking
  • Insights and tips

Only in ProfitWell

  • Free Metrics
  • Churn Reduction
  • Price Optimization
  • Revenue Recognition
  • Benchmarking
  • Stripe
  • Chargebee
  • Recurly

What people use each for

The jobs each tool is most often brought in to do.

Lumosity

  • An adult wanting a short daily game habit with a cognitive theme, treated as entertainment rather than medical interventionnot ProfitWell
  • Someone comparing Lumosity against Elevate to decide between abstract cognitive games and practical skills practicenot ProfitWell
  • A user who wants a long historical performance trend across many game sessionsnot ProfitWell
  • A buyer evaluating whether the current marketing claims about cognitive benefit are consistent with the 2016 FTC settlement findings before subscribingnot ProfitWell

ProfitWell

  • Subscription revenue metrics and churn reportingnot Lumosity
  • Recovering failed payments and reducing involuntary churnnot Lumosity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lumosity

  • Lumos Labs settled with the US FTC in 2016 for 2 million dollars over deceptive claims that its games improved real-world cognitive performance and could delay age-related decline, and the company was barred from making such claims without solid supporting evidence, a fact any buyer evaluating cognitive benefit claims should weigh.
  • The free tier is limited to a small daily set of games, and the personalised training programme the product is built around is a paid-only feature.
  • As with the brain training category broadly, evidence that improved performance on the specific games transfers to real-world cognitive ability remains contested, independent of the marketing claims addressed by the settlement.
  • The subscription auto-renews and, like most mobile subscriptions, requires cancelling through app store account settings rather than within the app.
  • The game library has not changed dramatically in years, and long-term subscribers report the exercises becoming repetitive well before a years subscription is up.

ProfitWell

  • ProfitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
  • Reaching any figure requires going through Paddle's own pricing rather than a ProfitWell rate card

Pricing, plan by plan

Lumosity

Free
  • Lumosity$11.99/month
    • Free tier gives a small daily set of games
    • Full subscription unlocks the complete game library and personalised programme
    • Annual plans typically run $59.99 to $79.99, cheaper per month than monthly billing

ProfitWell

Free
  • Free MetricsFree
    • Revenue Metrics
    • Dashboards
    • Basic Reports
  • RetainFree
    • Churn Reduction
    • Payment Recovery
    • Custom Pricing

Which should you pick?

Choose Lumosity if

  • You need daily training set.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want brain performance index.
Lumosity review

Choose ProfitWell if

  • You need free metrics.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want churn reduction.
ProfitWell review

Questions people ask

Is Lumosity or ProfitWell better?
Neither clearly leads. Lumosity starts at Free and ProfitWell at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lumosity or ProfitWell?
Lumosity starts at Free and ProfitWell at Free.
Does Lumosity or ProfitWell run on more platforms?
Lumosity runs on iOS, Android, Web. ProfitWell runs on Web, Api.
Can I use Lumosity for free?
Both have a free tier, so you can try either at no cost before committing.
What is Lumosity best used for?
Lumosity is most often used for an adult wanting a short daily game habit with a cognitive theme, treated as entertainment rather than medical intervention, someone comparing lumosity against elevate to decide between abstract cognitive games and practical skills practice, a user who wants a long historical performance trend across many game sessions, a buyer evaluating whether the current marketing claims about cognitive benefit are consistent with the 2016 ftc settlement findings before subscribing. Of those, an adult wanting a short daily game habit with a cognitive theme, treated as entertainment rather than medical intervention and someone comparing lumosity against elevate to decide between abstract cognitive games and practical skills practice are not what ProfitWell is typically brought in for.
What can Lumosity do that ProfitWell cannot?
Lumosity covers Daily training set, Brain Performance Index, Game library by domain, Fit Test assessment. ProfitWell covers Free Metrics, Churn Reduction, Price Optimization, Revenue Recognition.

Answered from the vendors’ own pages

Lumosity: What was the FTC settlement about?

In 2016 the FTC found Lumos Labs advertising made unsupported claims that Lumosity games could delay cognitive decline, protect against conditions like Alzheimers, and improve real-world performance. The company paid 2 million dollars and was barred from such claims without solid evidence.

ProfitWell: Is ProfitWell still available as a standalone product?

ProfitWell has been integrated into Paddle. The ProfitWell Metrics analytics tool is now part of Paddle's suite and is available at no cost.

Source
Lumosity: Is Lumosity still available and does it still make cognitive claims?

Yes, the app and games remain available, but the company is legally restricted from the specific unsupported claims covered by the settlement.

ProfitWell: What is Paddle's standard pricing model?

Paddle charges 5% plus 50 cents per checkout transaction on its standard pay-as-you-go plan. Custom pricing is available for products under $10 or for customers requiring invoicing.

Source
Lumosity: Is Lumosity free?

A small daily set of games is free. The full library and personalised training programme require a paid subscription.

ProfitWell: What is included in Paddle's all-inclusive pricing?

Paddle's standard plan includes tax and compliance, unified billing, churn prevention tools, fraud protection, and 24/7 customer support. No separate monthly or hidden fees apply.

Source
ProfitWell: What is the minimum spend required for Paddle's enterprise plan?

Paddle offers custom enterprise pricing with negotiated rates for scaling and established businesses. Customers receive tailored pricing aligned with their business model and access to premium support and advisory services.

Source
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