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Publishing · head to head

Kobo Writing Life vs Marq

Kobo Writing Life logo

Kobo Writing Life

Publishing

Rakuten Kobo self-publishing platform paying a 70% royalty with no delivery fee deduction and no upper price cap, a materially different structure from Amazon KDP

From
Free
Rated
-
Full reviewWebsite
Marq logo

Marq

Publishing

Web-based design and publishing for brand templates

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Kobo Writing Life kobo overall market share is smaller than Amazon Kindle in the US specifically, so an author relying only on Kobo reaches a smaller US audience than KDP alone would.; Marq enterprise pricing requires sales consultation with no online quotes
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Kobo Writing Life and Marq actually diverge.

Attributes where Kobo Writing Life and Marq differ
AttributeKobo Writing LifeMarq
Pricing modelFree to publish; Kobo earns a royalty share rather than a feefreemium

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Publishing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kobo Writing Life

  • Free publishing
  • 70% royalty, no price ceiling
  • No delivery fee
  • Automatic price matching
  • International reach
  • Direct payment threshold

Only in Marq

Nothing recorded that Kobo Writing Life does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Kobo Writing Life

  • An author with a long or image-heavy ebook wanting to avoid the delivery fee that would apply on KDP at the same pricenot Marq
  • An author pricing a book above $9.99 who wants the 70% royalty without hitting the price ceiling that would apply on Amazon before its July 2026 expansionnot Marq
  • A wide-distribution author targeting Canadian, UK or other international markets where Kobo has stronger relative reach than in the USnot Marq
  • An author who wants to understand that price-matching to other retailers may automatically change their Kobo price without a manual updatenot Marq

Marq

  • Design automation for print materialsnot Kobo Writing Life
  • Team-based design collaborationnot Kobo Writing Life
  • Brand asset managementnot Kobo Writing Life

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kobo Writing Life

  • Kobo overall market share is smaller than Amazon Kindle in the US specifically, so an author relying only on Kobo reaches a smaller US audience than KDP alone would.
  • Automatic price matching to other retailers means an author discounting on one platform can see their Kobo price change without a deliberate action, which requires active monitoring to avoid unintended royalty impact.
  • The requirement to price at least 20% below any physical edition to qualify for 70% is easy to overlook and can silently drop an author into the 45% tier if a print edition price changes without an ebook price adjustment.
  • Below the qualifying threshold, the fallback royalty is 45%, not the 35% floor on KDP, which sounds better but is a smaller total addressable audience given lower Kobo market share, so gross revenue comparison still favours evaluating both platforms together.
  • As with any single-retailer self-publishing tool, relying solely on Kobo concentrates risk in one platform policy and market position rather than spreading across a wide-distribution strategy.

Marq

  • Enterprise pricing requires sales consultation with no online quotes
  • 3 project limit on free tier restricts heavy users

Pricing, plan by plan

Kobo Writing Life

Free
  • 70% royalty tierFree
    • Applies from $2.99 USD (or currency equivalent) with no upper price cap
    • No delivery fee deducted, full 70% kept
    • Ebook must be priced at least 20% below any physical edition list price
  • 45% royalty tierFree
    • Applies below the $2.99 threshold
    • No delivery fee deducted

Marq

Free
  • FreeFree
    • 25MB storage
    • 3 project limit
    • basic template library
  • Pro$10/month
    • 2GB storage
    • 5 free design imports
    • premium library
  • Team$10/month
    • 2GB+ shared storage
    • 15 free design imports
    • admin/user roles
  • Enterprise$null/custom
    • Unlimited storage
    • 30+ design imports
    • unlimited automations

Which should you pick?

Choose Kobo Writing Life if

  • You need free publishing.
  • You want to start without paying.
  • You also want 70% royalty, no price ceiling.
Kobo Writing Life review

Choose Marq if

  • You want to start without paying.
Marq review

Questions people ask

Is Kobo Writing Life or Marq better?
Neither clearly leads. Kobo Writing Life starts at Free and Marq at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kobo Writing Life or Marq?
Kobo Writing Life starts at Free and Marq at Free.
Does Kobo Writing Life or Marq run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Kobo Writing Life for free?
Both have a free tier, so you can try either at no cost before committing.
What is Kobo Writing Life best used for?
Kobo Writing Life is most often used for an author with a long or image-heavy ebook wanting to avoid the delivery fee that would apply on kdp at the same price, an author pricing a book above $9.99 who wants the 70% royalty without hitting the price ceiling that would apply on amazon before its july 2026 expansion, a wide-distribution author targeting canadian, uk or other international markets where kobo has stronger relative reach than in the us, an author who wants to understand that price-matching to other retailers may automatically change their kobo price without a manual update. Of those, an author with a long or image-heavy ebook wanting to avoid the delivery fee that would apply on kdp at the same price and an author pricing a book above $9.99 who wants the 70% royalty without hitting the price ceiling that would apply on amazon before its july 2026 expansion are not what Marq is typically brought in for.
What can Kobo Writing Life do that Marq cannot?
Kobo Writing Life covers Free publishing, 70% royalty, no price ceiling, No delivery fee, Automatic price matching.

Answered from the vendors’ own pages

Kobo Writing Life: Does Kobo Writing Life charge a fee?

No. Like KDP, it is free to publish; Kobo earns its share through the royalty percentage on each sale.

Marq: What storage limits apply to each paid plan?

Pro and Team plans both include 2GB+ shared storage. Enterprise plans offer unlimited storage. Free plan limited to 25MB.

Source
Kobo Writing Life: Is there a price ceiling on the 70% royalty?

No. Unlike KDP, which caps the 70% band at $12.99 as of July 2026, Kobo 70% rate has no upper price limit, only the $2.99 lower threshold.

Marq: Can I upgrade from monthly to annual billing for cost savings?

Pro and Team plans offer annual billing at $120 per year (equivalent to $10/month), versus month-to-month at $10/month. Contact sales for Enterprise annual options.

Source
Kobo Writing Life: Does Kobo deduct a delivery fee like Amazon?

No. Authors keep the full 70% regardless of file size; there is no per-megabyte delivery deduction.

Marq: How many team members can be added per plan?

Team plan supports 2-20 licenses with 1 primary user and 1 secondary free license included. Pro plan limited to 1 user. Contact sales for Enterprise member scaling.

Source
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