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Jitsu vs VerneMQ

Jitsu logo

Jitsu

Developer Tools

Open source event pipeline that streams behavioural data to your own warehouse

From
Free
Rated
-
Full reviewWebsite
VerneMQ logo

VerneMQ

Databases

Erlang MQTT broker whose source is Apache 2.0 but whose official binaries need a paid subscription

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Jitsu jitsu is a pipeline, not a customer data platform, so identity resolution, audience building and reverse ETL are absent and a marketing team expecting Segment parity will be disappointed.; VerneMQ the official binaries and Docker images are not Apache 2.0 but sit under a EULA requiring a yearly commercial subscription, a distinction easy to miss and awkward to discover during a licence audit.
  • They diverge on capability: Jitsu covers Event collection, VerneMQ covers Erlang/OTP clustering.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Jitsu and VerneMQ actually diverge.

Attributes where Jitsu and VerneMQ differ
AttributeJitsuVerneMQ
Pricing modelPer month by event volumequote
PlatformsWeb, Linux, Docker, Kubernetes, iOS, AndroidLinux, Docker, macOS, Kubernetes
CategoryDeveloper ToolsDatabases

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Jitsu

  • Event collection
  • Warehouse destinations
  • Connector syncs
  • Transformations
  • Bundled ClickHouse
  • Event debugger
  • Self-hosting
  • Custom domains

Only in VerneMQ

  • Erlang/OTP clustering
  • MQTT 5.0 support
  • Plugin system
  • Backpressure handling
  • Bridge support
  • Metrics export
  • MQTT over WebSockets
  • Pluggable auth backends

What people use each for

The jobs each tool is most often brought in to do.

Jitsu

  • A team paying five figures a year to a customer data platform when all it actually does is send events to Snowflakenot VerneMQ
  • An engineering group that needs event collection running inside its own VPC for data residency or security review reasonsnot VerneMQ
  • A product analytics setup that wants raw events in the warehouse as the source of truth rather than trapped in a vendor toolnot VerneMQ
  • A startup that needs first-party event collection on its own domain to reduce loss from tracker blocking without paying CDP pricesnot VerneMQ

VerneMQ

  • An industrial operator that wants an MQTT broker with predictable memory behaviour and no data integration features it will not usenot Jitsu
  • A team building from source to stay strictly under Apache 2.0 terms with no vendor licence entanglementnot Jitsu
  • A deployment needing custom authentication logic implemented as a plugin in Lua or over a webhooknot Jitsu
  • An organisation that wants a broker maintained by a small European company rather than by a vendor that keeps changing licencesnot Jitsu

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Jitsu

  • Jitsu is a pipeline, not a customer data platform, so identity resolution, audience building and reverse ETL are absent and a marketing team expecting Segment parity will be disappointed.
  • Connector sync frequency is deliberately tiered, with the free plan limited to manual runs and one daily sync, so anything approaching operational freshness requires the paid plan or self-hosting.
  • Self-hosting means you own the reliability of a system that drops data silently when misconfigured, and event loss is uniquely hard to notice because nothing errors, the numbers are just quietly lower.
  • The connector catalogue is far smaller than Fivetran or Airbyte, so if your requirement is pulling from many SaaS sources rather than pushing events, Jitsu is the wrong half of the problem.
  • It is a small company with a small commercial team, so enterprise procurement processes around security review, contractual SLAs and support escalation take longer than with an incumbent vendor.

VerneMQ

  • The official binaries and Docker images are not Apache 2.0 but sit under a EULA requiring a yearly commercial subscription, a distinction easy to miss and awkward to discover during a licence audit.
  • Octavo Labs is a very small company, so support depth, response times and the bus factor on the codebase are materially thinner than at HiveMQ or EMQ.
  • There is no data integration or rule engine layer, so routing messages into a database means writing and operating your own consumer service.
  • Operating an Erlang cluster requires runtime knowledge that most teams do not have and will use for nothing else in their stack.
  • There is no vendor-managed cloud offering, so every deployment is self-operated with the infrastructure and on-call cost that implies.

Pricing, plan by plan

Jitsu

Free
  • Open SourceFree
    • MIT licence
    • Self-host on any cloud
    • No usage limits
  • Cloud FreeFree
    • Unlimited captured events
    • 200,000 active events per month
    • Manual connector runs only
  • Business$99/month
    • 2,000,000 active events per month
    • $40 per additional million events
    • Hourly connector sync frequency
  • Enterprise$undefined/year
    • Custom event volume
    • One minute sync frequency
    • Unlimited active syncs

VerneMQ

Free
  • Source buildFree
    • Apache 2.0 licensed source from GitHub
    • Full clustering and plugin capability
    • You compile and package it yourself
  • Binary packages and Docker images$undefined/year
    • Covered by the VerneMQ EULA, not Apache 2.0
    • Yearly usage subscription expected for commercial use
    • Official builds and Docker images
  • Commercial support$undefined/year
    • Evaluation, customisation and operations assistance
    • Custom development
    • Long-term maintenance agreements

Which should you pick?

Choose Jitsu if

  • You need event collection.
  • You want to start without paying.
  • You work on Web, Linux, Docker, Kubernetes, iOS, Android.
  • You also want warehouse destinations.
Jitsu review

Choose VerneMQ if

  • You need erlang/otp clustering.
  • You want to start without paying.
  • You work on Linux, Docker, macOS, Kubernetes.
  • You also want mqtt 5.0 support.
VerneMQ review

Questions people ask

Is Jitsu or VerneMQ better?
Neither clearly leads. Jitsu starts at Free and VerneMQ at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Jitsu or VerneMQ?
Jitsu starts at Free and VerneMQ at Free.
Does Jitsu or VerneMQ run on more platforms?
Jitsu runs on Web, Linux, Docker, Kubernetes, iOS, Android. VerneMQ runs on Linux, Docker, macOS, Kubernetes.
Can I use Jitsu for free?
Both have a free tier, so you can try either at no cost before committing.
What is Jitsu best used for?
Jitsu is most often used for a team paying five figures a year to a customer data platform when all it actually does is send events to snowflake, an engineering group that needs event collection running inside its own vpc for data residency or security review reasons, a product analytics setup that wants raw events in the warehouse as the source of truth rather than trapped in a vendor tool, a startup that needs first-party event collection on its own domain to reduce loss from tracker blocking without paying cdp prices. Of those, a team paying five figures a year to a customer data platform when all it actually does is send events to snowflake and an engineering group that needs event collection running inside its own vpc for data residency or security review reasons are not what VerneMQ is typically brought in for.
What can Jitsu do that VerneMQ cannot?
Jitsu covers Event collection, Warehouse destinations, Connector syncs, Transformations. VerneMQ covers Erlang/OTP clustering, MQTT 5.0 support, Plugin system, Backpressure handling.

Answered from the vendors’ own pages

Jitsu: Is Jitsu the same as Jitsi?

No. Jitsu is an open source event data pipeline. Jitsi is an unrelated video conferencing project.

VerneMQ: Is VerneMQ free?

The source is Apache 2.0 and free. The official binary packages and Docker images are covered by a separate EULA that expects a yearly fee for commercial use.

Jitsu: Can I self-host for free?

Yes. The project is MIT licensed with no usage limits when self-hosted.

VerneMQ: Is the project still maintained?

Yes. Octavo Labs AG in Zurich continues to publish 2.x releases, most recently in 2026.

Jitsu: How does the cost compare with Segment?

The Business plan is 99 US dollars a month for two million active events, where a per-tracked-user CDP typically costs orders of magnitude more at comparable volume.

VerneMQ: Does it have a managed cloud?

No. Every deployment is self-hosted, with commercial support available from Octavo Labs.

Jitsu: Does Jitsu do identity resolution?

No. It transports and transforms events; identity stitching and audiences are not part of the product.

VerneMQ: How does it compare to EMQX?

Narrower in features and without a rule engine, but with a simpler licence story for source builds after EMQX moved to BSL.

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