Agriculture · head to head
Herdwatch vs Sentera
The short version
- Only Herdwatch has a free tier, so it costs nothing to try first.
- Each has a real cost: Herdwatch annual pricing amounts not displayed, calculated dynamically based on farm type and herd size; Sentera the offering bundles Sentera sensor hardware with the software, with hardware covered by separate Hardware and Services Addenda to the master agreement
- They diverge on capability: Herdwatch covers Animal registry, Sentera covers Multispectral imaging.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Herdwatch and Sentera actually diverge.
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Agriculture), founded (2014).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Herdwatch
- Animal registry
- Movement records
- Breeding management
- Medicine & treatment records
- Compliance reports
- Calving records
- Weight tracking
- EID tag reading
Only in Sentera
- Multispectral imaging
- Stand counts
- Weed detection
- Crop stress analysis
- Variable rate prescriptions
- DJI
- John Deere
- Climate FieldView
Both cover
- SSL
- GDPR
- Ios support
- Android support
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Herdwatch
- Livestock records for cattle and sheepnot Sentera
- Calving and breeding records on a phone in the fieldnot Sentera
- Medicine and treatment records for compliancenot Sentera
- Pasture and grassland managementnot Sentera
Sentera
- Capturing multispectral and high-resolution aerial imagery of fieldsnot Herdwatch
- Turning drone imagery into stand counts and crop health analytics in FieldAgentnot Herdwatch
- Generating variable rate prescriptions with SmartScriptnot Herdwatch
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Herdwatch
- Annual pricing amounts not displayed, calculated dynamically based on farm type and herd size
- Free trial available but actual subscription costs vary by farm size
- Pricing shown excluding VAT
Sentera
- The offering bundles Sentera sensor hardware with the software, with hardware covered by separate Hardware and Services Addenda to the master agreement
- No price, rate or minimum is published anywhere on the site
Pricing, plan by plan
Herdwatch
Free- FreeFree
- Basic herd records
- Animal movements
- Simple reports
- Premium$12.5/month
- Unlimited animals
- Breeding management
- Medicine records
- Complete$20/month
- Everything in Premium
- Financial tracking
- Farm mapping
Sentera
$29/month- Scout$1500/year
- Basic analytics
- NDVI maps
- 5000 acres
- Advanced$5000/year
- Full analytics
- Stand counts
- Unlimited acres
Which should you pick?
Choose Herdwatch if
- You need animal registry.
- You want to start without paying.
- You work on Ios, Android, Web.
- You also want movement records.
Choose Sentera if
- You need multispectral imaging.
- You work on Web, Ios, Android, Hardware.
- You also want stand counts.
Questions people ask
- Is Herdwatch or Sentera better?
- Neither clearly leads. Herdwatch starts at Free and Sentera at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Herdwatch or Sentera?
- Herdwatch has a free tier; the other does not. Paid plans start at Free for Herdwatch and $29/month for Sentera.
- Does Herdwatch or Sentera run on more platforms?
- Herdwatch runs on Ios, Android, Web. Sentera runs on Web, Ios, Android, Hardware.
- Can I use Herdwatch for free?
- Yes. Herdwatch has a free tier, so you can try it without paying. Sentera starts at $29/month.
- What is Herdwatch best used for?
- Herdwatch is most often used for livestock records for cattle and sheep, calving and breeding records on a phone in the field, medicine and treatment records for compliance, pasture and grassland management. Of those, livestock records for cattle and sheep and calving and breeding records on a phone in the field are not what Sentera is typically brought in for.
- What can Herdwatch do that Sentera cannot?
- Herdwatch covers Animal registry, Movement records, Breeding management, Medicine & treatment records. Sentera covers Multispectral imaging, Stand counts, Weed detection, Crop stress analysis. Both handle SSL, GDPR, Ios support, Android support.
Answered from the vendors’ own pages
Herdwatch: What pricing options are available for Herdwatch?
Herdwatch offers a 6-month promotional plan at $49 with full access to all Complete features and no long-term commitment. Pricing is customized based on your farm type and herd size, with both annual and monthly options available.
SourceSentera: How much does Sentera cost?
Sentera does not publish pricing on their website. The company describes solutions as scalable and affordable but requires direct contact for specific pricing. Customers can call 1-844-SENTERA or use the contact page.
SourceHerdwatch: Can I try Herdwatch before purchasing a subscription?
Yes. Herdwatch offers a free digital calving book to new registrants and allows users to try the app free before committing to a subscription, with full access to features during the trial period.
SourceSentera: How can I get a Sentera pricing quote?
You can contact Sentera directly at 1-844-SENTERA or through their contact page. You can also log into FieldAgent or explore the product catalog and mission calculator for more information about specific offerings.
SourceHerdwatch: What free features does Herdwatch provide?
Herdwatch provides a free subscription tier that includes a free digital calving book for tracking calving events. This free option allows basic record-keeping without requiring immediate payment.
SourceRelated pages
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