Softwr

Software · head to head

Monday.com vs Northbeam

Monday.com logo

Monday.com

Software

A platform built for a new way of working

From
Free
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Only Monday.com has a free tier, so it costs nothing to try first.
  • Each has a real cost: Monday.com expensive at scale with 3-seat minimum and costs increasing quickly with team size; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Monday.com covers Customizable workflows, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Monday.com and Northbeam actually diverge.

Attributes where Monday.com and Northbeam differ
AttributeMonday.comNorthbeam
Starting priceFree$1500/month
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, API
Founded20122020

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Monday.com

  • Customizable workflows
  • Multiple views (Kanban, Gantt, Calendar)
  • Automation engine
  • Real-time collaboration
  • Mobile apps
  • Forms
  • Dashboards
  • Workload management

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Monday.com

  • Project managementnot Northbeam
  • Sales CRMnot Northbeam
  • Marketing campaignsnot Northbeam
  • HR processesnot Northbeam
  • IT ticketingnot Northbeam

Northbeam

  • Marketing attributionnot Monday.com
  • Media optimizationnot Monday.com
  • Creative testingnot Monday.com
  • Budget allocationnot Monday.com

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Monday.com

  • Expensive at scale with 3-seat minimum and costs increasing quickly with team size
  • Limited free plan with only 2 users and 3 boards
  • Mobile app provides reduced functionality compared to web version
  • Email CC/BCC limitations for looping in stakeholders without full board access
  • WorkForms can only create new items, not update existing ones

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Monday.com

Free

No published plan breakdown. See the Monday.com review.

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Monday.com if

  • You need customizable workflows.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want multiple views (kanban, gantt, calendar).
Monday.com review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Monday.com or Northbeam better?
Neither clearly leads. Monday.com starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Monday.com or Northbeam?
Monday.com has a free tier; the other does not. Paid plans start at Free for Monday.com and $1500/month for Northbeam.
Does Monday.com or Northbeam run on more platforms?
Monday.com runs on Web, iOS, Android. Northbeam runs on Web, API.
Can I use Monday.com for free?
Yes. Monday.com has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
What is Monday.com best used for?
Monday.com is most often used for project management, sales crm, marketing campaigns, hr processes. Of those, project management and sales crm are not what Northbeam is typically brought in for.
What can Monday.com do that Northbeam cannot?
Monday.com covers Customizable workflows, Multiple views (Kanban, Gantt, Calendar), Automation engine, Real-time collaboration. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle SOC2.

Answered from the vendors’ own pages

Monday.com: Does Monday.com have a free plan?

Yes, Monday.com offers a free plan limited to 2 users and 3 boards. Paid plans start at around $9 per seat per month and require a minimum of 3 seats.

Source
Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Monday.com: Can I use Monday.com on mobile?

Monday.com is available on iOS and Android, but the mobile app lacks the full depth of the desktop version, making complex board management more difficult on the go.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Monday.com: Does Monday.com support offline work?

Monday.com is primarily a cloud-based platform and does not have robust offline capabilities. You need an internet connection to access and edit boards.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Monday.com: What is Monday.com's pricing based on?

Pricing is based on the number of seats and which product module you choose (Work Management, Sales CRM, Dev, or Service). Each module has different features and pricing.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Monday.com

More on Northbeam

Keep looking

Other head to heads