Software · head to head
Google Analytics vs LastPass
The short version
- Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; LastPass free plan limited to 1 device type only
- They diverge on capability: Google Analytics covers Real-time analytics, LastPass covers Password vault.
Where they differ
Only the attributes on which Google Analytics and LastPass actually diverge.
| Attribute | Google Analytics | LastPass |
|---|---|---|
| Platforms | Web | Web, Desktop, Mobile |
| Founded | 1998 | 2008 |
Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Analytics
- Real-time analytics
- Audience insights
- Acquisition tracking
- Behavior flow
- Conversion tracking
- Custom reports
- Mobile analytics
- E-commerce tracking
Only in LastPass
- Password vault
- Password generator
- Autofill
- Security dashboard
- Dark web monitoring
- Emergency access
- Secure notes
- Digital wallet
What people use each for
The jobs each tool is most often brought in to do.
Google Analytics
- Website and web application analyticsnot LastPass
- Event tracking and user behaviour analysisnot LastPass
- Traffic source and conversion trackingnot LastPass
LastPass
- Password management and vault storagenot Google Analytics
- Multi-device access and autofillnot Google Analytics
- Dark web monitoring and security dashboardnot Google Analytics
- Team collaboration with shared folders and policiesnot Google Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Analytics
- Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
- Large and XL properties capped at 2-month data retention only
- Age, gender, and interest data always expire after 2 months regardless of retention settings
- Free tier does not include GA360 advanced features
LastPass
- Free plan limited to 1 device type only
- Premium plan costs ~$3/month annually (30% discount applied)
- Business Teams plan limited to up to 50 users maximum
- Teams plan offers only 25 security policies
- Business plan pricing ~$4/user/month
- Business Max plan costs ~$7/user/month for advanced features
Pricing, plan by plan
Google Analytics
FreeNo published plan breakdown. See the Google Analytics review.
LastPass
FreeNo published plan breakdown. See the LastPass review.
Which should you pick?
Choose Google Analytics if
- You need real-time analytics.
- You want to start without paying.
- You also want audience insights.
Choose LastPass if
- You need password vault.
- You want to start without paying.
- You work on Web, Desktop, Mobile.
- You also want password generator.
Questions people ask
- Is Google Analytics or LastPass better?
- Neither clearly leads. Google Analytics starts at Free and LastPass at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Analytics or LastPass?
- Google Analytics starts at Free and LastPass at Free.
- Does Google Analytics or LastPass run on more platforms?
- Google Analytics runs on Web. LastPass runs on Web, Desktop, Mobile.
- Can I use Google Analytics for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Google Analytics best used for?
- Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what LastPass is typically brought in for.
- What can Google Analytics do that LastPass cannot?
- Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. LastPass covers Password vault, Password generator, Autofill, Security dashboard.