Softwr

All industries · head to head

LastPass vs VWO

LastPass logo

LastPass

All industries

Simplify online life with LastPass password manager

From
Free
Rated
-
VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-

The short version

  • Each has a real cost: LastPass free plan limited to 1 device type only; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: LastPass covers Password vault, VWO covers A/B testing.

Where they differ

Only the attributes on which LastPass and VWO actually diverge.

Attributes where LastPass and VWO differ
AttributeLastPassVWO
Pricing modelfreemiumusage-based
PlatformsWeb, Desktop, MobileWeb, iOS, Android, Server-side
CategoryAll industriesMarketing & Analytics
Founded20082007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LastPass

  • Password vault
  • Password generator
  • Autofill
  • Security dashboard
  • Dark web monitoring
  • Emergency access
  • Secure notes
  • Digital wallet

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

What people use each for

The jobs each tool is most often brought in to do.

LastPass

  • Password management and vault storagenot VWO
  • Multi-device access and autofillnot VWO
  • Dark web monitoring and security dashboardnot VWO
  • Team collaboration with shared folders and policiesnot VWO

VWO

  • A/B testing and multivariate testingnot LastPass
  • Conversion rate optimisationnot LastPass
  • Behavioural analytics and session recordingsnot LastPass
  • Feature experimentation and progressive rolloutsnot LastPass

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LastPass

  • Free plan limited to 1 device type only
  • Premium plan costs ~$3/month annually (30% discount applied)
  • Business Teams plan limited to up to 50 users maximum
  • Teams plan offers only 25 security policies
  • Business plan pricing ~$4/user/month
  • Business Max plan costs ~$7/user/month for advanced features

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

LastPass

Free

No published plan breakdown. See the LastPass review.

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose LastPass if

  • You need password vault.
  • You want to start without paying.
  • You work on Web, Desktop, Mobile.
  • You also want password generator.

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.

Questions people ask

Is LastPass or VWO better?
Neither clearly leads. LastPass starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LastPass or VWO?
LastPass starts at Free and VWO at Free.
Does LastPass or VWO run on more platforms?
LastPass runs on Web, Desktop, Mobile. VWO runs on Web, iOS, Android, Server-side.
Can I use LastPass for free?
Both have a free tier, so you can try either at no cost before committing.
What is LastPass best used for?
LastPass is most often used for password management and vault storage, multi-device access and autofill, dark web monitoring and security dashboard, team collaboration with shared folders and policies. Of those, password management and vault storage and multi-device access and autofill are not what VWO is typically brought in for.
What can LastPass do that VWO cannot?
LastPass covers Password vault, Password generator, Autofill, Security dashboard. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings.

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