Software · head to head
Gladly vs Heap
The short version
- Only Heap has a free tier, so it costs nothing to try first.
- Each has a real cost: Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers; Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation
- They diverge on capability: Gladly covers Lifelong conversation, Heap covers Autocapture.
Where they differ
Only the attributes on which Gladly and Heap actually diverge.
Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Gladly
- Lifelong conversation
- Omnichannel support
- Customer timeline
- Task management
- Knowledge base
- IVR
- Shopify
- Magento
Only in Heap
- Autocapture
- Retroactive analytics
- Session replay
- Funnel analysis
- User segmentation
- Path analysis
- Data science
- Virtual events
Both cover
- Salesforce
- SOC2
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Gladly
- Customer service built around a single customer record rather than ticketsnot Heap
- Handling support conversations across voice, messaging and emailnot Heap
Heap
- User behavior analysisnot Gladly
- Conversion optimizationnot Gladly
- Product adoptionnot Gladly
- Customer journey mappingnot Gladly
- A/B testing analysisnot Gladly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Gladly
- No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
- The pricing page presents outcome statistics in place of any cost information
- Every route to a figure goes through a demo or sales conversation
Heap
- No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
- Group analytics and advanced features require a sales conversation, not self-serve
- Cloud-only deployment; no self-hosted option for data security or compliance requirements
- Session replay lacks developer debugging tools compared to PostHog
- Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales
Pricing, plan by plan
Gladly
$180/month- Hero$180/month
- All channels
- Customer timeline
- Knowledge base
- Superhero$210/month
- Everything in Hero
- Custom reporting
- Advanced rules
Heap
Free- FreeFree
- Up to 10,000 monthly sessions
- Basic charts
- 6 months data history
- Growth$null/custom
- Custom session pricing
- Sense AI assistant
- 12 months data history
- Pro$null/custom
- Custom session pricing
- Account analytics
- Engagement matrix
- Premier$null/custom
- Custom session pricing
- Data warehouse integration
- Unlimited projects
Which should you pick?
Choose Gladly if
- You need lifelong conversation.
- You work on Web, Ios, Android.
- You also want omnichannel support.
Choose Heap if
- You need autocapture.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want retroactive analytics.
Questions people ask
- Is Gladly or Heap better?
- Neither clearly leads. Gladly starts at $180/month and Heap at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Gladly or Heap?
- Heap has a free tier; the other does not. Paid plans start at $180/month for Gladly and Free for Heap.
- Does Gladly or Heap run on more platforms?
- Gladly runs on Web, Ios, Android. Heap runs on Web, iOS, Android.
- Can I use Heap for free?
- Yes. Heap has a free tier, so you can try it without paying. Gladly starts at $180/month.
- What is Gladly best used for?
- Gladly is most often used for customer service built around a single customer record rather than tickets, handling support conversations across voice, messaging and email. Of those, customer service built around a single customer record rather than tickets and handling support conversations across voice, messaging and email are not what Heap is typically brought in for.
- What can Gladly do that Heap cannot?
- Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Both handle Salesforce, SOC2, GDPR.
Answered from the vendors’ own pages
Heap: What does Heap's autocapture feature do?
Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.
SourceHeap: What are Heap's pricing plans and how much do they cost?
Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.
SourceHeap: Does Heap include session replay and A/B testing?
Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.
SourceHeap: What integrations does Heap support?
Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.
SourceHeap: Does Heap offer self-hosting or is it cloud-only?
Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.
SourceHeap: What is Sense and how does it help with analytics?
Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.
SourceRelated pages
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