SaaS · head to head
Heap vs Jira Service Management

Jira Service Management
Customer Support
High-velocity service management
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Heap no built-in A/B testing or feature flags; requires integration with separate tools for experimentation; Jira Service Management the vendor's own pricing page as captured by the Internet Archive on 28 December 2021 named four tiers, Free, Standard, Premium, and Enterprise; the Free tier caps at 3 agents per site with one site, five major incidents per month, and unlimited alerts capped at 100 emails and 200 SMS per day, while Standard, Premium, and Enterprise each cap at 5,000 agents per site, with Enterprise adding unlimited sites and requiring a Confluence subscription for some features; per-figure dollar pricing was not shown on this capture, only per-agent pricing structure
- They diverge on capability: Heap covers Autocapture, Jira Service Management covers Incident management.
Where they differ
Only the attributes on which Heap and Jira Service Management actually diverge.
| Attribute | Heap | Jira Service Management |
|---|---|---|
| Pricing model | Unknown | subscription |
| Category | SaaS | Customer Support |
| Founded | 2013 | 2002 |
Identical on both: starting price (Free), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Heap
- Autocapture
- Retroactive analytics
- Session replay
- Funnel analysis
- User segmentation
- Path analysis
- Data science
- Virtual events
Only in Jira Service Management
- Incident management
- Change management
- Problem management
- Asset management
- Knowledge management
- SLAs
- Jira Software
- Confluence
Both cover
- SOC2
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Heap
- User behavior analysisnot Jira Service Management
- Conversion optimizationnot Jira Service Management
- Product adoptionnot Jira Service Management
- Customer journey mappingnot Jira Service Management
- A/B testing analysisnot Jira Service Management
Jira Service Management
- IT service managementnot Heap
- Incident responsenot Heap
- Change managementnot Heap
- Asset trackingnot Heap
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Heap
- No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
- Group analytics and advanced features require a sales conversation, not self-serve
- Cloud-only deployment; no self-hosted option for data security or compliance requirements
- Session replay lacks developer debugging tools compared to PostHog
- Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales
Jira Service Management
- The vendor's own pricing page as captured by the Internet Archive on 28 December 2021 named four tiers, Free, Standard, Premium, and Enterprise; the Free tier caps at 3 agents per site with one site, five major incidents per month, and unlimited alerts capped at 100 emails and 200 SMS per day, while Standard, Premium, and Enterprise each cap at 5,000 agents per site, with Enterprise adding unlimited sites and requiring a Confluence subscription for some features; per-figure dollar pricing was not shown on this capture, only per-agent pricing structure
Pricing, plan by plan
Heap
Free- FreeFree
- Up to 10,000 monthly sessions
- Basic charts
- 6 months data history
- Growth$null/custom
- Custom session pricing
- Sense AI assistant
- 12 months data history
- Pro$null/custom
- Custom session pricing
- Account analytics
- Engagement matrix
- Premier$null/custom
- Custom session pricing
- Data warehouse integration
- Unlimited projects
Jira Service Management
Free- FreeFree
- 3 agents
- Ticket management
- Knowledge base
- Standard$20/month
- Unlimited customers
- 250 agents
- 20 GB storage
- Premium$45/month
- Advanced incident management
- Asset management
- Change management
- Enterprise$undefined/month
- Unlimited sites
- 24/7 support
- Data residency
Which should you pick?
Choose Heap if
- You need autocapture.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want retroactive analytics.
Choose Jira Service Management if
- You need incident management.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want change management.
Questions people ask
- Is Heap or Jira Service Management better?
- Neither clearly leads. Heap starts at Free and Jira Service Management at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Heap or Jira Service Management?
- Heap starts at Free and Jira Service Management at Free.
- Does Heap or Jira Service Management run on more platforms?
- Heap runs on Web, iOS, Android. Jira Service Management runs on Web, Ios, Android.
- Can I use Heap for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Heap best used for?
- Heap is most often used for user behavior analysis, conversion optimization, product adoption, customer journey mapping. Of those, user behavior analysis and conversion optimization are not what Jira Service Management is typically brought in for.
- What can Heap do that Jira Service Management cannot?
- Heap covers Autocapture, Retroactive analytics, Session replay, Funnel analysis. Jira Service Management covers Incident management, Change management, Problem management, Asset management. Both handle SOC2, GDPR.
Answered from the vendors’ own pages
Heap: What does Heap's autocapture feature do?
Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.
SourceHeap: What are Heap's pricing plans and how much do they cost?
Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.
SourceHeap: Does Heap include session replay and A/B testing?
Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.
SourceHeap: What integrations does Heap support?
Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.
SourceHeap: Does Heap offer self-hosting or is it cloud-only?
Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.
SourceHeap: What is Sense and how does it help with analytics?
Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.
SourceRelated pages
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