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Software · head to head

Funnel.io vs Mailchimp

Funnel.io logo

Funnel.io

Software

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which Funnel.io and Mailchimp actually diverge.

Attributes where Funnel.io and Mailchimp differ
AttributeFunnel.ioMailchimp
Starting price$299/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb, iOS, Android
Founded20152001

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

Both cover

  • Google Analytics
  • Instagram
  • Salesforce
  • Shopify
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Mailchimp
  • Exporting blended marketing data to BI tools and warehousesnot Mailchimp

Mailchimp

  • Email newslettersnot Funnel.io
  • E-commerce marketingnot Funnel.io
  • Lead generationnot Funnel.io
  • Customer engagementnot Funnel.io
  • Marketing automationnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Funnel.io or Mailchimp better?
Neither clearly leads. Funnel.io starts at $299/month and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Mailchimp?
Mailchimp has a free tier; the other does not. Paid plans start at $299/month for Funnel.io and Free for Mailchimp.
Does Funnel.io or Mailchimp run on more platforms?
Funnel.io runs on Web, Mobile, Api. Mailchimp runs on Web, iOS, Android.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. Funnel.io starts at $299/month.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Mailchimp is typically brought in for.
What can Funnel.io do that Mailchimp cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Both handle Google Analytics, Instagram, Salesforce, Shopify.

Answered from the vendors’ own pages

Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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Related pages

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