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Software · head to head

Crazy Egg vs Mailchimp

Crazy Egg logo

Crazy Egg

Software

Website optimization with heatmaps

From
$29/month
Rated
-
Full reviewWebsite
Mailchimp logo

Mailchimp

Software

Turn emails into revenue

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailchimp has a free tier, so it costs nothing to try first.
  • Each has a real cost: Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly; Mailchimp the free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • They diverge on capability: Crazy Egg covers Heatmaps, Mailchimp covers Email campaigns.

Where they differ

Only the attributes on which Crazy Egg and Mailchimp actually diverge.

Attributes where Crazy Egg and Mailchimp differ
AttributeCrazy EggMailchimp
Starting price$29/monthFree
Free tierNoYes
PlatformsWeb, APIWeb, iOS, Android
Founded20062001

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Crazy Egg

  • Heatmaps
  • Scrollmaps
  • Confetti Reports
  • A/B Testing
  • Session Recordings
  • Squarespace
  • HubSpot
  • Wix

Only in Mailchimp

  • Email campaigns
  • Marketing automation
  • Landing pages
  • Forms & popups
  • Audience management
  • Content studio
  • Analytics
  • Social media

Both cover

  • Google Analytics
  • Shopify
  • WordPress

What people use each for

The jobs each tool is most often brought in to do.

Crazy Egg

  • Click, scroll and move heatmaps on a pagenot Mailchimp
  • Session recordings to see where visitors strugglenot Mailchimp
  • A/B testing page variantsnot Mailchimp
  • Snapshot reports comparing behaviour over timenot Mailchimp

Mailchimp

  • Email newslettersnot Crazy Egg
  • E-commerce marketingnot Crazy Egg
  • Lead generationnot Crazy Egg
  • Customer engagementnot Crazy Egg
  • Marketing automationnot Crazy Egg

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Crazy Egg

  • The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
  • All plans are billed annually rather than monthly
  • There is no free tier, only a trial
  • Reaching 500,000 pageviews means the Pro plan at $249 a month

Mailchimp

  • The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
  • Price is driven by contact count, so the list growing raises the bill regardless of how much you send
  • Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
  • Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
  • The headline $13 and $20 prices are for 500 contacts, not a flat rate

Pricing, plan by plan

Crazy Egg

$29/month

No published plan breakdown. See the Crazy Egg review.

Mailchimp

Free
  • FreeFree
    • 250 contacts
    • 500 sends per month
    • Basic email campaigns
  • Essentials$13/month
    • 500+ contacts
    • Email campaigns
    • Basic automation
  • Standard$20/month
    • Advanced automation
    • Segmentation
    • Landing pages

Which should you pick?

Choose Crazy Egg if

  • You need heatmaps.
  • You work on Web, API.
  • You also want scrollmaps.
Crazy Egg review

Choose Mailchimp if

  • You need email campaigns.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want marketing automation.
Mailchimp review

Questions people ask

Is Crazy Egg or Mailchimp better?
Neither clearly leads. Crazy Egg starts at $29/month and Mailchimp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Crazy Egg or Mailchimp?
Mailchimp has a free tier; the other does not. Paid plans start at $29/month for Crazy Egg and Free for Mailchimp.
Does Crazy Egg or Mailchimp run on more platforms?
Crazy Egg runs on Web, API. Mailchimp runs on Web, iOS, Android.
Can I use Mailchimp for free?
Yes. Mailchimp has a free tier, so you can try it without paying. Crazy Egg starts at $29/month.
What is Crazy Egg best used for?
Crazy Egg is most often used for click, scroll and move heatmaps on a page, session recordings to see where visitors struggle, a/b testing page variants, snapshot reports comparing behaviour over time. Of those, click, scroll and move heatmaps on a page and session recordings to see where visitors struggle are not what Mailchimp is typically brought in for.
What can Crazy Egg do that Mailchimp cannot?
Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. Mailchimp covers Email campaigns, Marketing automation, Landing pages, Forms & popups. Both handle Google Analytics, Shopify, WordPress.

Answered from the vendors’ own pages

Crazy Egg: How is Crazy Egg priced?

Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.

Source
Mailchimp: Does Mailchimp offer a free plan?

Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.

Source
Crazy Egg: What features does Crazy Egg include?

Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.

Source
Mailchimp: What email features does Mailchimp include?

Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.

Source
Crazy Egg: Does Crazy Egg offer a free trial?

Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.

Source
Mailchimp: Can Mailchimp integrate with e-commerce platforms?

Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.

Source
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