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Productivity · head to head

Forest vs HEY

Forest logo

Forest

Productivity

Stay focused, be present

From
Free
Rated
-
HEY logo

HEY

Productivity

Flat annual subscription email service from 37signals, with its own hey.com domain and a distinctive Screener

From
$99/year
Rated
-

The short version

  • Only Forest has a free tier, so it costs nothing to try first.
  • Each has a real cost: Forest no standalone desktop app; limited to browser extensions; HEY there is no free tier and no monthly billing option, so trying it beyond the trial means committing to a full year upfront.
  • They diverge on capability: Forest covers Focus timer, HEY covers The Screener.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Forest and HEY actually diverge.

Attributes where Forest and HEY differ
AttributeForestHEY
Starting priceFree$99/year
Pricing modelUnknownPer user per month
Free tierYesNo
PlatformsiOS, Android, Chrome, FirefoxMac, Windows, Web, iOS, Android
Founded2014Unknown

Identical on both: user rating (Not yet rated), category (Productivity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Forest

  • Focus timer
  • Virtual forest building
  • Real tree planting partnership
  • Website/app blocking
  • Statistics tracking
  • Achievements & rewards
  • Social features
  • Custom tree species

Only in HEY

  • The Screener
  • Imbox, Feed and Paper Trail
  • Reply Later stack
  • Focus and Reply mode
  • Screen sharing style clips
  • No tracking pixels

What people use each for

The jobs each tool is most often brought in to do.

Forest

  • Study sessionsnot HEY
  • Work focus timenot HEY
  • Digital detoxnot HEY
  • Pomodoro techniquenot HEY
  • Phone addiction managementnot HEY

HEY

  • Someone who wants to replace Gmail or iCloud Mail entirely with an email service built around approving senders before they reach the inboxnot Forest
  • A user overwhelmed by newsletters and receipts who wants them automatically separated from person to person conversationnot Forest
  • A family that wants shared but individually addressed email under one annual plannot Forest
  • A small company wanting HEY for Work on its own domain with the Screener model for the whole teamnot Forest

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Forest

  • No standalone desktop app; limited to browser extensions
  • Mobile app pricing varies by platform; iOS one-time purchase vs. Android different model
  • Forest Plus features required for advanced analytics and custom tag tracking

HEY

  • There is no free tier and no monthly billing option, so trying it beyond the trial means committing to a full year upfront.
  • Adopting HEY means changing your actual email address, not just installing a new client, which is a bigger migration than switching apps on an existing address.
  • The Screener and categorisation model is a real departure from a standard inbox, and some users take time to adjust or find it gets in the way for high volume mail.
  • Short vanity addresses carry steep additional annual fees, up to 999 US dollars a year for a two character address.
  • It does not connect to or manage existing Gmail, Outlook or iCloud accounts, so it cannot be used as a general client the way Mimestream or Apple Mail can.

Pricing, plan by plan

Forest

Free

No published plan breakdown. See the Forest review.

HEY

$99/year
  • HEY for You$99/year
    • One hey.com email address
    • Screener, Imbox, Feed and Paper Trail
    • Billed annually only, no monthly option
  • HEY for Families$179/year
    • Covers up to five family members
    • Same features as HEY for You per member
  • HEY for Work$12/month
    • Per user, for organisations on a company domain
    • Admin controls for a team

Which should you pick?

Choose Forest if

  • You need focus timer.
  • You want to start without paying.
  • You work on iOS, Android, Chrome, Firefox.
  • You also want virtual forest building.

Choose HEY if

  • You need the screener.
  • You work on Mac, Windows, Web, iOS, Android.
  • You also want imbox, feed and paper trail.

Questions people ask

Is Forest or HEY better?
Neither clearly leads. Forest starts at Free and HEY at $99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Forest or HEY?
Forest has a free tier; the other does not. Paid plans start at Free for Forest and $99/year for HEY.
Does Forest or HEY run on more platforms?
Forest runs on iOS, Android, Chrome, Firefox. HEY runs on Mac, Windows, Web, iOS, Android.
Can I use Forest for free?
Yes. Forest has a free tier, so you can try it without paying. HEY starts at $99/year.
What is Forest best used for?
Forest is most often used for study sessions, work focus time, digital detox, pomodoro technique. Of those, study sessions and work focus time are not what HEY is typically brought in for.
What can Forest do that HEY cannot?
Forest covers Focus timer, Virtual forest building, Real tree planting partnership, Website/app blocking. HEY covers The Screener, Imbox, Feed and Paper Trail, Reply Later stack, Focus and Reply mode.

Answered from the vendors’ own pages

Forest: How much does Forest cost?

Forest has a free version with core features (timer, app blocking, group focus). Forest Plus subscription costs $3.33/month when billed annually at $39.99, with pricing varying by region and platform.

Source
HEY: Can I use HEY with my existing Gmail address?

No. HEY provides its own hey.com email address; it is not a client layered over an existing Gmail or other account.

Forest: What platforms does Forest support?

Forest is available on iOS (one-time purchase $3.99), Android (free with ads, or $1.99 one-time for ad-free), and as a browser extension for Chrome and Firefox.

Source
HEY: Is there a free plan?

No. HEY offers a trial but bills annually only, with no free tier and no month to month option for individuals.

Forest: What is Forest's tree planting program?

Forest has partnered with Trees for the Future to plant real trees. Users can spend earned focus coins to fund tree planting in Kenya, Senegal, Tanzania, Uganda, and Cameroon. Over 2.1 million real trees have been planted.

Source
HEY: What is the Screener?

A feature that holds mail from any new sender until the user explicitly approves them, before it appears in the inbox at all.

Forest: Does Forest work offline?

Yes. Forest's core focus experience including the timer, tree growth, and stats works completely offline. This allows use on airplanes, subways, and areas without internet connectivity.

Source
Forest: Is there a Forest desktop app?

No. Forest does not have an official standalone desktop application. Desktop access is available through browser extensions for Chrome and Firefox only. Some users run the mobile app via emulators like BlueStacks.

Source
Forest: What features are in Forest Plus?

Forest Plus includes all Mindful Space soundscapes, custom app allowlists, advanced analytics with custom tags, exclusive tree species, 3x coin boost, and the ability to plant up to 5 real trees annually.

Source
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