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ERP · head to head

Fishbowl vs Rockwell FactoryTalk

Fishbowl logo

Fishbowl

ERP

Manufacturing and warehouse management for QuickBooks

From
$4395/one-time
Rated
-
Full reviewWebsite
Rockwell FactoryTalk logo

Rockwell FactoryTalk

Manufacturing

Rockwell Automation software portfolio for HMI, historian, analytics and industrial data

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fishbowl the $229 per month Essentials plan includes only 2 users, Growth at $429 includes 5 and Scale at $729 includes 10, all billed annually; Rockwell FactoryTalk factoryTalk is a brand, not a product, so a quote that says FactoryTalk may cover any of six separately licensed things; buyers repeatedly find that the demo they saw needed View plus Historian plus a Hub subscription.
  • They diverge on capability: Fishbowl covers Inventory management, Rockwell FactoryTalk covers FactoryTalk View SE and ME.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Fishbowl and Rockwell FactoryTalk actually diverge.

Attributes where Fishbowl and Rockwell FactoryTalk differ
AttributeFishbowlRockwell FactoryTalk
Starting price$4395/one-timeOn request
Pricing modelone-timequote
PlatformsWindows, CloudWindows, Linux, Web, Cloud
CategoryERPManufacturing
Founded2001Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fishbowl

  • Inventory management
  • Manufacturing
  • Work orders
  • Barcode scanning
  • QuickBooks integration
  • QuickBooks Desktop
  • QuickBooks Online
  • Shopify

Only in Rockwell FactoryTalk

  • FactoryTalk View SE and ME
  • FactoryTalk Historian
  • FactoryTalk Optix
  • FactoryTalk Batch
  • FactoryTalk Hub
  • Native Logix tags

What people use each for

The jobs each tool is most often brought in to do.

Fishbowl

  • Inventory and SKU tracking for wholesale and distribution businessesnot Rockwell FactoryTalk
  • Manufacturing bills of materials, MRP, work orders and job costingnot Rockwell FactoryTalk
  • Warehouse fulfilment, transfer orders and automated reorderingnot Rockwell FactoryTalk
  • Multichannel selling with synchronised stock levelsnot Rockwell FactoryTalk

Rockwell FactoryTalk

  • A plant standardised on ControlLogix that needs supervisory HMI without building and maintaining an OPC layer between controller and screennot Fishbowl
  • A hybrid manufacturer needing ISA-88 batch execution audited against recipes, where FactoryTalk Batch is already validated in the industrynot Fishbowl
  • Consolidating machine-level HMI screens across many Allen-Bradley lines under one tag model and one alarm schemenot Fishbowl
  • Adding a plant historian quickly where the site has Rockwell distribution support but no PI administrator on staffnot Fishbowl

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fishbowl

  • The $229 per month Essentials plan includes only 2 users, Growth at $429 includes 5 and Scale at $729 includes 10, all billed annually
  • A paid implementation package is required as part of purchase and covers a 6 to 8 week training certification
  • Lot tracking, demand forecasting and compliance documentation require the Scale plan at $729 per month
  • Advanced Warehouse from $595 per month and Advanced Manufacturing from $675 per month are quoted on team size and deployment rather than sold at a fixed rate
  • Demand forecasting and custom reports are add ons carrying separate fees
  • All listed plan prices are billed annually rather than monthly

Rockwell FactoryTalk

  • FactoryTalk is a brand, not a product, so a quote that says FactoryTalk may cover any of six separately licensed things; buyers repeatedly find that the demo they saw needed View plus Historian plus a Hub subscription.
  • Licensing units differ per product, tags for Historian, display tags and clients for View, another scheme for Optix, which makes forecasting the cost of a plant expansion genuinely hard.
  • The migration of products onto FactoryTalk Hub subscriptions converts what used to be a perpetual licence into an annual payment where lapsing stops the software, changing a capital purchase into an operating one you cannot exit.
  • Value drops sharply outside an Allen-Bradley estate; against a Siemens or Mitsubishi PLC you are back to OPC UA and lose the main reason to buy FactoryTalk at all.
  • There is no public price list and buying is through distribution, so two plants of identical size in the same company can pay materially different amounts depending on when and how they negotiated.

Pricing, plan by plan

Fishbowl

$4395/one-time
  • Fishbowl Warehouse$4395/one-time
    • Inventory tracking
    • Order management
    • QuickBooks sync
  • Fishbowl Manufacturing$5495/one-time
    • Work orders
    • Bill of materials
    • Shop floor control

Rockwell FactoryTalk

On request
  • FactoryTalk$undefined/year
    • Sold through Rockwell distribution, not direct or self-service
    • View licensed by display tag count and client seats
    • Historian licensed by tag count

Which should you pick?

Choose Fishbowl if

  • You need inventory management.
  • You work on Windows, Cloud.
  • You also want manufacturing.
Fishbowl review

Choose Rockwell FactoryTalk if

  • You need factorytalk view se and me.
  • You work on Windows, Linux, Web, Cloud.
  • You also want factorytalk historian.
Rockwell FactoryTalk review

Questions people ask

Is Fishbowl or Rockwell FactoryTalk better?
Neither clearly leads. Fishbowl starts at $4395/one-time and Rockwell FactoryTalk at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fishbowl or Rockwell FactoryTalk?
Fishbowl starts at $4395/one-time and Rockwell FactoryTalk at On request.
Does Fishbowl or Rockwell FactoryTalk run on more platforms?
Fishbowl runs on Windows, Cloud. Rockwell FactoryTalk runs on Windows, Linux, Web, Cloud.
What is Fishbowl best used for?
Fishbowl is most often used for inventory and sku tracking for wholesale and distribution businesses, manufacturing bills of materials, mrp, work orders and job costing, warehouse fulfilment, transfer orders and automated reordering, multichannel selling with synchronised stock levels. Of those, inventory and sku tracking for wholesale and distribution businesses and manufacturing bills of materials, mrp, work orders and job costing are not what Rockwell FactoryTalk is typically brought in for.
What can Fishbowl do that Rockwell FactoryTalk cannot?
Fishbowl covers Inventory management, Manufacturing, Work orders, Barcode scanning. Rockwell FactoryTalk covers FactoryTalk View SE and ME, FactoryTalk Historian, FactoryTalk Optix, FactoryTalk Batch.

Answered from the vendors’ own pages

Fishbowl: How much does Fishbowl Inventory cost per month?

Fishbowl Inventory pricing starts at $229/month (billed annually) for the Essentials tier, $429/month for Growth, and $729/month for Scale. The Advanced Manufacturing tier starts at $675/month and Advanced Warehouse starts at $595/month, though both are quote-based and vary by user count.

Source
Rockwell FactoryTalk: Is FactoryTalk Historian the same as AVEVA PI?

It is built on the PI engine under an OEM arrangement, tuned for Rockwell integration. If you already run PI enterprise-wide, buying Historian too usually duplicates a system you have.

Fishbowl: How many users are included in each tier?

Essentials includes 2 users, Growth includes 5 users, and Scale includes 10 users. Advanced Manufacturing and Advanced Warehouse support teams of 2 to 200+ users with pricing confirmed by quote based on your specific deployment.

Source
Rockwell FactoryTalk: Can I still buy FactoryTalk perpetually?

Some products yes, but the direction is toward FactoryTalk Hub subscriptions. Confirm per product before assuming a capital purchase is available.

Fishbowl: Is Fishbowl billed monthly or annually?

Fishbowl Inventory plans require annual billing. The Advanced Manufacturing and Advanced Warehouse plans have variable pricing confirmed by quote and may have different billing arrangements.

Source
Rockwell FactoryTalk: Does FactoryTalk work with non-Rockwell PLCs?

Yes, through OPC UA and drivers, but the native tag browse advantage disappears and the case for FactoryTalk over a cheaper independent SCADA weakens.

Fishbowl: What's included when I sign up for Fishbowl?

All Fishbowl plans include an implementation package with specialist support, data migration services, and 6 to 8 weeks of certification training. Cloud hosting is included with Advanced Manufacturing plans.

Source
Rockwell FactoryTalk: Where do I find pricing?

You cannot without a distributor. Rockwell publishes no list pricing for the FactoryTalk portfolio.

Fishbowl: Can I add more users if I exceed my tier's user limit?

You can upgrade to a higher tier which includes additional users. Essentials ($229/mo with 2 users) can upgrade to Growth ($429/mo with 5 users) or Scale ($729/mo with 10 users). Custom team sizes beyond 10 users require Advanced Manufacturing or Advanced Warehouse quotes.

Source
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