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Software · head to head

Fathom vs Luma AI

Fathom logo

Fathom

Software

Free AI meeting assistant

From
Free
Rated
-
Full reviewWebsite
Luma AI logo

Luma AI

Software

AI platform for generating video, image, and audio content with brand consistency

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom team plan requires minimum 2 users; cannot purchase single seat at team pricing; Luma AI pricing is credit-based, making exact per-video cost hard to predict without testing generation costs.
  • They diverge on capability: Fathom covers Auto-recording, Luma AI covers Ray video generation.

Where they differ

Only the attributes on which Fathom and Luma AI actually diverge.

Attributes where Fathom and Luma AI differ
AttributeFathomLuma AI
Pricing modelUnknownsubscription
PlatformsWeb, Zoom, Google Meet, Microsoft Teamsweb, api
Founded2020Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom

  • Auto-recording
  • AI summaries
  • Transcription
  • Highlight clips
  • Zoom
  • Google Meet
  • HubSpot
  • Salesforce

Only in Luma AI

  • Ray video generation
  • Uni-1 brand intelligence
  • Multimodal generation
  • Agent-based workflows
  • Team collaboration

What people use each for

The jobs each tool is most often brought in to do.

Fathom

  • AI-powered meeting transcription and automatic note-taking for sales teams and professionalsnot Luma AI
  • Meeting analysis with AI scorecards and action item generation that syncs to CRMsnot Luma AI

Luma AI

  • Generating branded product and advertising video variationsnot Fathom
  • Storyboarding and character design for agenciesnot Fathom
  • Automating multi-format content generation with agentsnot Fathom
  • Maintaining consistent brand visuals across campaignsnot Fathom

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom

  • Team plan requires minimum 2 users; cannot purchase single seat at team pricing
  • CRM field sync and deal view summaries available only on Business plan ($34/user/month) and above

Luma AI

  • Pricing is credit-based, making exact per-video cost hard to predict without testing generation costs.
  • Team and Enterprise pricing is not published and requires contacting sales.
  • Video length and resolution limits per plan are not detailed on the public pricing page.

Pricing, plan by plan

Fathom

Free

No published plan breakdown. See the Fathom review.

Luma AI

Free
  • Plus$25/month
    • 10,000 credits/month
    • Luma and third-party models
    • Guest collaboration
  • Pro$75/month
    • 40,000 credits/month
    • 4x Luma Agents usage
  • Ultra$250/month
    • 150,000 credits/month
    • 15x Luma Agents usage
  • Team$undefined/mo
    • Team management
    • Shared credits
    • SSO

Which should you pick?

Choose Fathom if

  • You need auto-recording.
  • You want to start without paying.
  • You work on Web, Zoom, Google Meet, Microsoft Teams.
  • You also want ai summaries.
Fathom review

Choose Luma AI if

  • You need ray video generation.
  • You want to start without paying.
  • You work on web, api.
  • You also want uni-1 brand intelligence.
Luma AI review

Questions people ask

Is Fathom or Luma AI better?
Neither clearly leads. Fathom starts at Free and Luma AI at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom or Luma AI?
Fathom starts at Free and Luma AI at Free.
Does Fathom or Luma AI run on more platforms?
Fathom runs on Web, Zoom, Google Meet, Microsoft Teams. Luma AI runs on web, api.
Can I use Fathom for free?
Both have a free tier, so you can try either at no cost before committing.
What is Fathom best used for?
Fathom is most often used for ai-powered meeting transcription and automatic note-taking for sales teams and professionals, meeting analysis with ai scorecards and action item generation that syncs to crms. Of those, ai-powered meeting transcription and automatic note-taking for sales teams and professionals and meeting analysis with ai scorecards and action item generation that syncs to crms are not what Luma AI is typically brought in for.
What can Fathom do that Luma AI cannot?
Fathom covers Auto-recording, AI summaries, Transcription, Highlight clips. Luma AI covers Ray video generation, Uni-1 brand intelligence, Multimodal generation, Agent-based workflows.

Answered from the vendors’ own pages

Luma AI: What does Luma AI cost?

Plans start at Plus for $25-30/month (10,000 credits), Pro at $75-90/month (40,000 credits), and Ultra at $250-300/month (150,000 credits), with lower rates on annual billing.

Source
Luma AI: How is usage metered?

Generation consumes credits: video costs 4-959 credits per second depending on model and resolution, images cost 1-255 credits each, and audio costs 21-98 credits per minute.

Source
Luma AI: Can I save money with annual billing?

Yes, subscribing yearly instead of monthly saves up to 20% across all individual Plus, Pro, and Ultra tiers.

Source
Luma AI: What do Team and Enterprise plans add?

Team adds shared credits, team management, and SSO, while Enterprise adds custom commitments, dedicated training, and fine-tuning; both require contacting sales for pricing.

Source
Luma AI: Does a paid plan allow commercial use?

Yes, the Plus plan and above include commercial usage rights along with guest collaboration access for generated content.

Source
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