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Software · head to head

Jasper vs Luma AI

Jasper logo

Jasper

Software

AI marketing and content platform

From
$39/month
Rated
-
Full reviewWebsite
Luma AI logo

Luma AI

Software

AI platform for generating video, image, and audio content with brand consistency

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Luma AI has a free tier, so it costs nothing to try first.
  • Each has a real cost: Jasper the Pro plan at $59 a month billed annually is a single user, and adding seats requires contacting sales; Luma AI pricing is credit-based, making exact per-video cost hard to predict without testing generation costs.
  • They diverge on capability: Jasper covers AI copywriting, Luma AI covers Ray video generation.

Where they differ

Only the attributes on which Jasper and Luma AI actually diverge.

Attributes where Jasper and Luma AI differ
AttributeJasperLuma AI
Starting price$39/monthFree
Free tierNoYes
PlatformsWeb, Browser-extension, Apiweb, api
Founded2021Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Jasper

  • AI copywriting
  • Brand voice
  • 50+ templates
  • SEO optimization
  • Surfer SEO
  • Grammarly
  • Copyscape
  • Web support

Only in Luma AI

  • Ray video generation
  • Uni-1 brand intelligence
  • Multimodal generation
  • Agent-based workflows
  • Team collaboration

What people use each for

The jobs each tool is most often brought in to do.

Jasper

  • Generating marketing copy and campaign content with brand consistencynot Luma AI
  • Producing images and creative assets alongside written contentnot Luma AI

Luma AI

  • Generating branded product and advertising video variationsnot Jasper
  • Storyboarding and character design for agenciesnot Jasper
  • Automating multi-format content generation with agentsnot Jasper
  • Maintaining consistent brand visuals across campaignsnot Jasper

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Jasper

  • The Pro plan at $59 a month billed annually is a single user, and adding seats requires contacting sales
  • Pro is capped at 2 brand voices, 5 knowledge assets and 3 audiences
  • API access, custom agents and advanced admin controls are all Business only
  • The Business plan is custom priced and carries a minimum 12 month commitment
  • Several image tools including upscaling and background replacement are excluded from Pro
  • No word or credit allowance is published for either plan

Luma AI

  • Pricing is credit-based, making exact per-video cost hard to predict without testing generation costs.
  • Team and Enterprise pricing is not published and requires contacting sales.
  • Video length and resolution limits per plan are not detailed on the public pricing page.

Pricing, plan by plan

Jasper

$39/month
  • Creator$39/month
    • 1 brand voice
    • SEO mode
    • Browser extension
  • Pro$59/month
    • 3 brand voices
    • AI image generation
    • Collaboration

Luma AI

Free
  • Plus$25/month
    • 10,000 credits/month
    • Luma and third-party models
    • Guest collaboration
  • Pro$75/month
    • 40,000 credits/month
    • 4x Luma Agents usage
  • Ultra$250/month
    • 150,000 credits/month
    • 15x Luma Agents usage
  • Team$undefined/mo
    • Team management
    • Shared credits
    • SSO

Which should you pick?

Choose Jasper if

  • You need ai copywriting.
  • You work on Web, Browser-extension, Api.
  • You also want brand voice.
Jasper review

Choose Luma AI if

  • You need ray video generation.
  • You want to start without paying.
  • You work on web, api.
  • You also want uni-1 brand intelligence.
Luma AI review

Questions people ask

Is Jasper or Luma AI better?
Neither clearly leads. Jasper starts at $39/month and Luma AI at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Jasper or Luma AI?
Luma AI has a free tier; the other does not. Paid plans start at $39/month for Jasper and Free for Luma AI.
Does Jasper or Luma AI run on more platforms?
Jasper runs on Web, Browser-extension, Api. Luma AI runs on web, api.
Can I use Luma AI for free?
Yes. Luma AI has a free tier, so you can try it without paying. Jasper starts at $39/month.
What is Jasper best used for?
Jasper is most often used for generating marketing copy and campaign content with brand consistency, producing images and creative assets alongside written content. Of those, generating marketing copy and campaign content with brand consistency and producing images and creative assets alongside written content are not what Luma AI is typically brought in for.
What can Jasper do that Luma AI cannot?
Jasper covers AI copywriting, Brand voice, 50+ templates, SEO optimization. Luma AI covers Ray video generation, Uni-1 brand intelligence, Multimodal generation, Agent-based workflows.

Answered from the vendors’ own pages

Luma AI: What does Luma AI cost?

Plans start at Plus for $25-30/month (10,000 credits), Pro at $75-90/month (40,000 credits), and Ultra at $250-300/month (150,000 credits), with lower rates on annual billing.

Source
Luma AI: How is usage metered?

Generation consumes credits: video costs 4-959 credits per second depending on model and resolution, images cost 1-255 credits each, and audio costs 21-98 credits per minute.

Source
Luma AI: Can I save money with annual billing?

Yes, subscribing yearly instead of monthly saves up to 20% across all individual Plus, Pro, and Ultra tiers.

Source
Luma AI: What do Team and Enterprise plans add?

Team adds shared credits, team management, and SSO, while Enterprise adds custom commitments, dedicated training, and fine-tuning; both require contacting sales for pricing.

Source
Luma AI: Does a paid plan allow commercial use?

Yes, the Plus plan and above include commercial usage rights along with guest collaboration access for generated content.

Source
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