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APIs · head to head

Ably vs EMQX

Ably logo

Ably

APIs

Realtime data delivery platform for pub/sub messaging at scale

From
Free
Rated
-
Full reviewWebsite
EMQX logo

EMQX

Databases

Erlang MQTT broker for large IoT fleets, relicensed to BSL with production free use limited to one node

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ably standard and Pro plans layer usage-based charges for messages, connection minutes, and data transfer on top of the base subscription, adding cost complexity.; EMQX the move to Business Source Licence 1.1 at version 5.9 in May 2025 limits free production use to a single node, so the clustering that justifies choosing EMQX now requires a paid subscription from the second node onward.
  • They diverge on capability: Ably covers Pub/sub messaging, EMQX covers Erlang clustering.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Ably and EMQX actually diverge.

Attributes where Ably and EMQX differ
AttributeAblyEMQX
Pricing modelfreemiumPer month by connection and session volume
Platformsweb, ios, android, apiLinux, Docker, Kubernetes, Cloud, macOS
CategoryAPIsDatabases

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ably

  • Pub/sub messaging
  • Presence
  • Message persistence
  • Multi-protocol support
  • Encryption
  • Datadog integration

Only in EMQX

  • Erlang clustering
  • MQTT 5.0 and QUIC
  • Rule engine
  • Data integration sinks
  • Session persistence
  • Multi protocol gateways
  • Authentication and authorisation
  • Dashboard and REST API

What people use each for

The jobs each tool is most often brought in to do.

Ably

  • Building realtime chat or collaborative appsnot EMQX
  • Delivering live data feeds like stock prices or sports scoresnot EMQX
  • Broadcasting notifications to many concurrent clientsnot EMQX
  • Running mission-critical realtime infrastructure with high uptime SLAsnot EMQX

EMQX

  • A connected vehicle platform needing millions of persistent MQTT sessions with QUIC for handover across mobile networksnot Ably
  • An industrial operator routing sensor telemetry straight into TimescaleDB or Kafka without writing a consumer servicenot Ably
  • An IoT product team that has outgrown a single Mosquitto instance and needs clustering and shared subscriptionsnot Ably
  • A smart building deployment mixing MQTT, CoAP and LwM2M devices on one brokernot Ably

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ably

  • Standard and Pro plans layer usage-based charges for messages, connection minutes, and data transfer on top of the base subscription, adding cost complexity.
  • The jump from Standard ($29/month) to Pro ($399/month) is steep for teams needing more than 10k connections but not full Pro capacity.
  • 24/7 mission-critical support and 99.999% uptime SLAs are reserved for the custom-priced Enterprise tier.

EMQX

  • The move to Business Source Licence 1.1 at version 5.9 in May 2025 limits free production use to a single node, so the clustering that justifies choosing EMQX now requires a paid subscription from the second node onward.
  • The relicensing arrived in a minor release, which caught users who had pinned to 5.x expecting Apache 2.0 terms and forced legal review of existing deployments.
  • Running an Erlang/OTP cluster well requires operational knowledge most teams do not have, and diagnosing distribution, mnesia or memory issues means learning a runtime you use for nothing else.
  • Enterprise pricing is quoted rather than published for the self-managed edition, so the cost of the clustered configuration you actually need is invisible until you talk to sales.
  • The Serverless tier caps at around a thousand connections and shares infrastructure, which makes it a prototyping tier rather than a genuine small production option.

Pricing, plan by plan

Ably

Free
  • FreeFree
    • 200 concurrent connections
    • 500 messages/second
    • 6M messages/month
  • Standard$29/month
    • 10k concurrent channels
    • 10k concurrent connections
    • 2.5k messages/second
  • Pro$399/month
    • 50k concurrent channels
    • 50k concurrent connections
    • 10k messages/second

EMQX

Free
  • Open Source single nodeFree
    • BSL 1.1 licence since version 5.9
    • Free production use of one node only
    • All former enterprise features visible
  • ServerlessFree
    • Free monthly quota then pay as you go
    • Up to 1,000 connections
    • 8 by 5 support
  • Dedicated Flex$234/month
    • Single tenant cluster
    • Traffic allowance included
    • 24/7 support
  • Enterprise self-managed$undefined/year
    • Deploy on premises, at the edge or in any cloud
    • Clustering licensed
    • 256 MB maximum message size

Which should you pick?

Choose Ably if

  • You need pub/sub messaging.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want presence.
Ably review

Choose EMQX if

  • You need erlang clustering.
  • You want to start without paying.
  • You work on Linux, Docker, Kubernetes, Cloud, macOS.
  • You also want mqtt 5.0 and quic.
EMQX review

Questions people ask

Is Ably or EMQX better?
Neither clearly leads. Ably starts at Free and EMQX at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ably or EMQX?
Ably starts at Free and EMQX at Free.
Does Ably or EMQX run on more platforms?
Ably runs on web, ios, android, api. EMQX runs on Linux, Docker, Kubernetes, Cloud, macOS.
Can I use Ably for free?
Both have a free tier, so you can try either at no cost before committing.
What is Ably best used for?
Ably is most often used for building realtime chat or collaborative apps, delivering live data feeds like stock prices or sports scores, broadcasting notifications to many concurrent clients, running mission-critical realtime infrastructure with high uptime slas. Of those, building realtime chat or collaborative apps and delivering live data feeds like stock prices or sports scores are not what EMQX is typically brought in for.
What can Ably do that EMQX cannot?
Ably covers Pub/sub messaging, Presence, Message persistence, Multi-protocol support. EMQX covers Erlang clustering, MQTT 5.0 and QUIC, Rule engine, Data integration sinks.

Answered from the vendors’ own pages

Ably: What does Ably cost?

Ably offers a free plan with 200 concurrent connections, a Standard plan at $29/month plus usage, a Pro plan at $399/month plus usage, and custom Enterprise pricing with unlimited channels and connections.

Source
EMQX: Is EMQX still open source?

Not in the OSI sense since version 5.9. It is source-available under Business Source Licence 1.1, reverting to Apache 2.0 four years after each release.

Ably: Is there a free plan, and what are its limits?

Yes, the free plan includes 200 concurrent connections, 500 messages per second, and 6 million messages per month with community and best-effort email support.

Source
EMQX: Can I run a free cluster?

No. The additional use grant permits free production use of one node; clustering requires a commercial licence.

Ably: How is usage metered?

Beyond plan limits, Ably charges usage-based rates of $2.50 per million messages, $1.00 per million connection minutes, $1.00 per million channel minutes, and $0.25 per GiB of data transfer, with volume discounts available.

Source
EMQX: What changed for existing users?

Community and enterprise editions merged, so all features are now visible, but the licence terms tightened in the same minor release.

EMQX: Which version is still Apache 2.0?

Releases before 5.9 remain under Apache 2.0, and each BSL release converts to Apache 2.0 four years after publication.

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