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Software · head to head

Userpilot vs VWO

Userpilot logo

Userpilot

Software

Product analytics and in-app onboarding platform.

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Userpilot starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier; VWO growth plan restricted to 1 workspace and 0 custom attributes

Where they differ

Only the attributes on which Userpilot and VWO actually diverge.

Attributes where Userpilot and VWO differ
AttributeUserpilotVWO
Pricing modelsubscriptionusage-based
PlatformsWeb, iOS, Android, APIWeb, iOS, Android, Server-side
FoundedUnknown2007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Userpilot

Nothing recorded that VWO does not also cover.

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

What people use each for

The jobs each tool is most often brought in to do.

Userpilot

  • SaaS companies optimising user onboarding and activationnot VWO
  • Product teams collecting user feedback and identifying churn drivers via session replaynot VWO
  • Customer success teams using in-app guides and contextual helpnot VWO
  • Growth teams orchestrating multi-channel campaigns across email and in-appnot VWO
  • Product managers measuring adoption and engagement across user cohortsnot VWO

VWO

  • A/B testing and multivariate testingnot Userpilot
  • Conversion rate optimisationnot Userpilot
  • Behavioural analytics and session recordingsnot Userpilot
  • Feature experimentation and progressive rolloutsnot Userpilot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Userpilot

  • Starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier
  • Large price jump from Starter ($299/mo) to Growth ($849/mo), nearly 3x increase
  • Growth tier scales to 100,000 MAU but does not publish pricing for higher volumes, requiring Enterprise negotiation
  • Session replay and mobile engagement are optional add-ons in Growth tier, not included in base pricing
  • Enterprise pricing not published; custom negotiations required for large-scale deployments

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Userpilot

Free
  • Starter$299/month
    • Up to 2,000 monthly active users
    • In-app engagement
    • User segmentation
  • Growth$849/month (marked 'Most Popular')
    • 2,000 to 100,000 monthly active users
    • All Starter features
    • Advanced product analytics
  • Enterprise$null/variable
    • Custom monthly active user levels
    • All Growth features
    • Premium integrations

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Userpilot if

  • You want to start without paying.
  • You work on Web, iOS, Android, API.
Userpilot review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Userpilot or VWO better?
Neither clearly leads. Userpilot starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Userpilot or VWO?
Userpilot starts at Free and VWO at Free.
Does Userpilot or VWO run on more platforms?
Userpilot runs on Web, iOS, Android, API. VWO runs on Web, iOS, Android, Server-side.
Can I use Userpilot for free?
Both have a free tier, so you can try either at no cost before committing.
What is Userpilot best used for?
Userpilot is most often used for saas companies optimising user onboarding and activation, product teams collecting user feedback and identifying churn drivers via session replay, customer success teams using in-app guides and contextual help, growth teams orchestrating multi-channel campaigns across email and in-app. Of those, saas companies optimising user onboarding and activation and product teams collecting user feedback and identifying churn drivers via session replay are not what VWO is typically brought in for.
What can Userpilot do that VWO cannot?
VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings.

Answered from the vendors’ own pages

Userpilot: What is included in the free trial?

Userpilot offers a free 14-day trial without requiring a credit card, providing full access to the Starter tier features.

Source
Userpilot: Does Userpilot include session replay?

Session replay is available in the Growth tier as an optional add-on for watching real user sessions and identifying friction points.

Source
Userpilot: What integrations does Userpilot support?

Userpilot integrates with HubSpot, Salesforce, Segment, Google Analytics, Amplitude, Mixpanel, Heap, Zendesk, Intercom and Google Tag Manager. Additional integrations can be requested.

Source
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Related pages

More on Userpilot

More on VWO

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