Softwr

Software · head to head

ConvertKit vs Moz

ConvertKit logo

ConvertKit

Software

The creator platform for digital professionals

From
On request
Rated
-
Full reviewWebsite
Moz logo

Moz

Software

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • They diverge on capability: ConvertKit covers Email marketing, Moz covers Keyword Explorer.

Where they differ

Only the attributes on which ConvertKit and Moz actually diverge.

Attributes where ConvertKit and Moz differ
AttributeConvertKitMoz
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
Founded20132004

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Moz
  • Selling paid subscriptions and digital products to a mailing listnot Moz

Moz

  • SEO auditsnot ConvertKit
  • Keyword researchnot ConvertKit
  • Link buildingnot ConvertKit
  • Local SEOnot ConvertKit
  • Competitive analysisnot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Pricing, plan by plan

ConvertKit

On request
  • Creator$29/month
    • Up to 10K subscribers
    • Email campaigns
    • Landing pages
  • Creator Pro$79/month
    • Unlimited subscribers
    • Advanced automation
    • Digital products

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You also want landing pages.
ConvertKit review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is ConvertKit or Moz better?
Neither clearly leads. ConvertKit starts at On request and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Moz?
Moz has a free tier; the other does not. Paid plans start at On request for ConvertKit and Free for Moz.
Does ConvertKit or Moz run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. ConvertKit starts at On request.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Moz is typically brought in for.
What can ConvertKit do that Moz cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Both handle Web support.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on ConvertKit

More on Moz

Keep looking

Other head to heads