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Software · head to head

ConvertKit vs Hootsuite

ConvertKit logo

ConvertKit

Software

The creator platform for digital professionals

From
On request
Rated
-
Full reviewWebsite
Hootsuite logo

Hootsuite

Software

Save time and grow on social media

From
$99/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Hootsuite no free tier available; minimum cost is $99/user/year annually
  • They diverge on capability: ConvertKit covers Email marketing, Hootsuite covers Content scheduling.

Where they differ

Only the attributes on which ConvertKit and Hootsuite actually diverge.

Attributes where ConvertKit and Hootsuite differ
AttributeConvertKitHootsuite
Starting priceOn request$99/year
Pricing modelsubscriptionUnknown
Founded20132008

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Social listening
  • Team collaboration
  • Approval workflows
  • Bulk scheduling

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Hootsuite
  • Selling paid subscriptions and digital products to a mailing listnot Hootsuite

Hootsuite

  • Social media schedulingnot ConvertKit
  • Community managementnot ConvertKit
  • Social advertisingnot ConvertKit
  • Analytics & reportingnot ConvertKit
  • Team collaborationnot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

Pricing, plan by plan

ConvertKit

On request
  • Creator$29/month
    • Up to 10K subscribers
    • Email campaigns
    • Landing pages
  • Creator Pro$79/month
    • Unlimited subscribers
    • Advanced automation
    • Digital products

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You also want landing pages.
ConvertKit review

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.
Hootsuite review

Questions people ask

Is ConvertKit or Hootsuite better?
Neither clearly leads. ConvertKit starts at On request and Hootsuite at $99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Hootsuite?
ConvertKit starts at On request and Hootsuite at $99/year.
Does ConvertKit or Hootsuite run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Hootsuite is typically brought in for.
What can ConvertKit do that Hootsuite cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
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Related pages

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