Softwr

Software · head to head

ConvertKit vs Mailgun

ConvertKit logo

ConvertKit

Software

The creator platform for digital professionals

From
On request
Rated
-
Full reviewWebsite
Mailgun logo

Mailgun

Software

Email delivery built for developers

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Mailgun free plan caps at 100 emails per day

Where they differ

Only the attributes on which ConvertKit and Mailgun actually diverge.

Attributes where ConvertKit and Mailgun differ
AttributeConvertKitMailgun
Pricing modelsubscriptionusage-based
Founded2013Unknown

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in Mailgun

Nothing recorded that ConvertKit does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Mailgun
  • Selling paid subscriptions and digital products to a mailing listnot Mailgun

Mailgun

No use cases recorded yet. See the Mailgun review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Mailgun

  • Free plan caps at 100 emails per day
  • Basic plan starts at $15/mo for 10,000 emails then overages from $1.80 per 1,000; Foundation and Scale plans discount overage rates but still meter every email beyond the included volume
  • Foundation ($35/mo) and Scale ($90/mo) plans are free for the first month only, then bill at full price

Pricing, plan by plan

ConvertKit

On request
  • Creator$29/month
    • Up to 10K subscribers
    • Email campaigns
    • Landing pages
  • Creator Pro$79/month
    • Unlimited subscribers
    • Advanced automation
    • Digital products

Mailgun

On request

No published plan breakdown. See the Mailgun review.

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You also want landing pages.
ConvertKit review

Choose Mailgun if

Nothing in the data separates Mailgun from ConvertKit on the points above - pick on price and on how each one feels to use.

Mailgun review

Questions people ask

Is ConvertKit or Mailgun better?
Neither clearly leads. ConvertKit starts at On request and Mailgun at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Mailgun?
ConvertKit starts at On request and Mailgun at On request.
Does ConvertKit or Mailgun run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Mailgun is typically brought in for.
What can ConvertKit do that Mailgun cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on ConvertKit

More on Mailgun

Keep looking

Other head to heads