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Software · head to head

Ahrefs vs ConvertKit

Ahrefs logo

Ahrefs

Software

Everything you need to rank higher & get more traffic

From
$29/month
Rated
-
Full reviewWebsite
ConvertKit logo

ConvertKit

Software

The creator platform for digital professionals

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ahrefs the entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750; ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • They diverge on capability: Ahrefs covers Site Explorer, ConvertKit covers Email marketing.

Where they differ

Only the attributes on which Ahrefs and ConvertKit actually diverge.

Attributes where Ahrefs and ConvertKit differ
AttributeAhrefsConvertKit
Starting price$29/monthOn request
Pricing modelUnknownsubscription
Founded20102013

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ahrefs

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Competitive analysis
  • Backlink checker
  • Keyword research

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Both cover

  • WordPress
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Ahrefs

  • SEO researchnot ConvertKit
  • Competitor analysisnot ConvertKit
  • Content planningnot ConvertKit
  • Backlink analysisnot ConvertKit
  • Rank trackingnot ConvertKit

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Ahrefs
  • Selling paid subscriptions and digital products to a mailing listnot Ahrefs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ahrefs

  • The entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750
  • Crawl credits are metered by tier, from 100,000 on Lite to 1,500,000 on Advanced
  • Enterprise at $1,499 a month requires an annual commitment
  • Brand Radar AI, custom prompts and Content Kit are separate add-ons starting at $199, $50 and $99 a month
  • The $29 Starter plan covers search and competitive research basics rather than the full toolset

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Pricing, plan by plan

Ahrefs

$29/month
  • Starter$29/month
    • Core keyword research
    • Backlink analysis
    • Competitor research
  • Lite$129/month
  • Standard$249/month
  • Advanced$449/month

ConvertKit

On request
  • Creator$29/month
    • Up to 10K subscribers
    • Email campaigns
    • Landing pages
  • Creator Pro$79/month
    • Unlimited subscribers
    • Advanced automation
    • Digital products

Which should you pick?

Choose Ahrefs if

  • You need site explorer.
  • You also want keywords explorer.
Ahrefs review

Choose ConvertKit if

  • You need email marketing.
  • You also want landing pages.
ConvertKit review

Questions people ask

Is Ahrefs or ConvertKit better?
Neither clearly leads. Ahrefs starts at $29/month and ConvertKit at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ahrefs or ConvertKit?
Ahrefs starts at $29/month and ConvertKit at On request.
Does Ahrefs or ConvertKit run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Ahrefs best used for?
Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what ConvertKit is typically brought in for.
What can Ahrefs do that ConvertKit cannot?
Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. Both handle WordPress, Web support.

Answered from the vendors’ own pages

Ahrefs: What are Ahrefs' main features?

Ahrefs' three main features are Site Explorer (for organic performance), Keywords Explorer (for keyword research), and Content Explorer (for content discovery). The platform includes backlink analysis, competitor research, technical SEO audits, rank tracking, and content workflows.

Source
Ahrefs: What is the size of Ahrefs' backlink database?

Ahrefs maintains a database of 28 trillion internal backlinks and 35 trillion external backlinks that are updated frequently, providing the depth and freshness of link data that differentiates it from competitors.

Source
Ahrefs: What is Ahrefs' pricing?

Ahrefs pricing starts at $29/month for Starter plan, $129/month for Lite, $249/month for Standard, $449/month for Advanced, and $1,499/month for Enterprise, with annual discounts available.

Source
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