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News & Media · head to head

Buttondown vs Mailgun

Buttondown logo

Buttondown

News & Media

The easiest way to start and grow your newsletter

From
Free
Rated
-
Full reviewWebsite
Mailgun logo

Mailgun

Marketing

Email delivery built for developers

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Buttondown has a free tier, so it costs nothing to try first.
  • Each has a real cost: Buttondown limited built-in monetization compared to Substack, which offers native payment processing; Mailgun free plan caps at 100 emails per day

Where they differ

Only the attributes on which Buttondown and Mailgun actually diverge.

Attributes where Buttondown and Mailgun differ
AttributeButtondownMailgun
Starting priceFreeOn request
Pricing modelUnknownusage-based
Free tierYesNo
CategoryNews & MediaMarketing
Founded2017Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Buttondown

  • Newsletter creation
  • Markdown support
  • Subscriber management
  • Analytics
  • Paid subscriptions
  • Zapier
  • Stripe
  • Twitter

Only in Mailgun

Nothing recorded that Buttondown does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Buttondown

  • Newsletter publishingnot Mailgun
  • Email marketingnot Mailgun
  • Audience buildingnot Mailgun

Mailgun

No use cases recorded yet. See the Mailgun review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Buttondown

  • Limited built-in monetization compared to Substack, which offers native payment processing
  • Fewer growth and discovery features compared to Beehiiv or Ghost
  • Smaller community and ecosystem than larger newsletter platforms
  • Basic automation compared to full-featured email marketing platforms
  • No native mobile app for managing newsletters on the go

Mailgun

  • Free plan caps at 100 emails per day
  • Basic plan starts at $15/mo for 10,000 emails then overages from $1.80 per 1,000; Foundation and Scale plans discount overage rates but still meter every email beyond the included volume
  • Foundation ($35/mo) and Scale ($90/mo) plans are free for the first month only, then bill at full price

Pricing, plan by plan

Buttondown

Free
  • Free$undefined/mo
    • Up to 100 subscribers
    • Core newsletter features
    • Hosted archives
  • Paid$undefined/mo
    • Pricing scales by subscriber count above 100
    • Add-on features from $9/month

Mailgun

On request

No published plan breakdown. See the Mailgun review.

Which should you pick?

Choose Buttondown if

  • You need newsletter creation.
  • You want to start without paying.
  • You also want markdown support.
Buttondown review

Choose Mailgun if

Nothing in the data separates Mailgun from Buttondown on the points above - pick on price and on how each one feels to use.

Mailgun review

Questions people ask

Is Buttondown or Mailgun better?
Neither clearly leads. Buttondown starts at Free and Mailgun at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Buttondown or Mailgun?
Buttondown has a free tier; the other does not. Paid plans start at Free for Buttondown and On request for Mailgun.
Does Buttondown or Mailgun run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Buttondown for free?
Yes. Buttondown has a free tier, so you can try it without paying. Mailgun starts at On request.
What is Buttondown best used for?
Buttondown is most often used for newsletter publishing, email marketing, audience building. Of those, newsletter publishing and email marketing are not what Mailgun is typically brought in for.
What can Buttondown do that Mailgun cannot?
Buttondown covers Newsletter creation, Markdown support, Subscriber management, Analytics.

Answered from the vendors’ own pages

Buttondown: How much does Buttondown cost?

Buttondown is free for your first 100 subscribers and includes core newsletter features. After that, pricing scales based on subscriber count. Add-on features start at $9/month each.

Source
Buttondown: What editor options does Buttondown offer?

Buttondown supports Markdown, HTML, and WYSIWYG editors so you can compose newsletters in your preferred format.

Source
Buttondown: Does Buttondown track analytics?

Analytics are disabled by default in Buttondown, prioritizing privacy. You can enable tracking if desired, and the platform is GDPR-compliant.

Source
Buttondown: What is Buttondown's company structure?

Buttondown is an independent, self-funded, and profitable SaaS platform founded by Justin Duke with no plans to take external investment or change that model.

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