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APIs · head to head

Column vs Toqio

Column logo

Column

APIs

A nationally chartered US bank that ships its own API, with no middleware in between

From
On request
Rated
-
Toqio logo

Toqio

APIs

No code platform for building embedded finance products on your own providers

From
On request
Rated
-

The short version

  • Each has a real cost: Column column publishes no pricing whatsoever, so there is no way to model cost before a sales process, and terms are negotiated per programme which favours larger, more sophisticated buyers.; Toqio toqio holds no licence and provides no sponsor bank, so you must find, contract and manage regulated providers yourself, which is the slowest part of any embedded finance launch.
  • They diverge on capability: Column covers National bank charter, Toqio covers No code product builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Column and Toqio actually diverge.

Attributes where Column and Toqio differ
AttributeColumnToqio
PlatformsWeb, APIWeb, iOS, Android, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (APIs).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Column

  • National bank charter
  • Direct Federal Reserve access
  • Ledger and accounts
  • International wires
  • Real-time payments
  • Lending
  • Cheque handling
  • Correspondent banking

Only in Toqio

  • No code product builder
  • Provider orchestration
  • Account and card modules
  • Embedded financing
  • Back office tooling
  • Multi entity and multi brand
  • White label mobile apps
  • Marketplace of providers

What people use each for

The jobs each tool is most often brought in to do.

Column

  • A fintech that has been burned by a middleware provider failing and wants its deposits held by the same entity that provides the APInot Toqio
  • A payments company needing direct Fedwire and Swift access rather than routing through a correspondent it cannot seenot Toqio
  • A lender that wants origination, funding and deposit accounts from one chartered institution instead of three counterpartiesnot Toqio
  • A payroll or treasury platform where same-day settlement certainty matters more than fast onboardingnot Toqio

Toqio

  • A manufacturer offering branded working capital finance to its dealer networknot Column
  • A B2B marketplace launching accounts and cards for its sellers without becoming regulated itselfnot Column
  • A corporate that wants to switch card issuer without rebuilding its customer facing productnot Column
  • A group launching the same embedded finance product across several markets with different local providersnot Column

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Column

  • Column publishes no pricing whatsoever, so there is no way to model cost before a sales process, and terms are negotiated per programme which favours larger, more sophisticated buyers.
  • Onboarding is bank diligence rather than vendor sign-up, and programmes routinely spend several months on compliance review, flow of funds documentation and volume forecasting before the first live transaction.
  • Column selects its customers and declines many, so the charter advantage is only available to programmes it considers acceptable risk, which excludes most early-stage teams.
  • It is United States only, so any programme with international account or local payment needs must add a second banking relationship and reconcile across both.
  • Being the bank means Column also carries the bank's regulatory constraints, so product changes that affect risk, such as new customer segments or higher-risk flows, need approval rather than a configuration change.

Toqio

  • Toqio holds no licence and provides no sponsor bank, so you must find, contract and manage regulated providers yourself, which is the slowest part of any embedded finance launch.
  • Because it orchestrates rather than provides, the customer experience is only as good as the underlying bank or issuer, and Toqio cannot fix a partner's settlement delays or outages.
  • Pricing is quoted with no public rate card, so comparing it against building in house or against a bundled banking as a service provider requires a full sales process.
  • With around EUR 30 million raised in total it is a small supplier to underpin a financial product a large corporate expects to run for a decade, which raises real continuity questions in procurement.
  • No code configuration covers standard patterns well but bespoke customer journeys eventually require custom development, at which point the main advantage over building directly on provider APIs narrows.

Pricing, plan by plan

Column

On request
  • Column Bank Platform$undefined/year
    • Deposit accounts and ledger
    • ACH, wire, RTP and cheque rails
    • International wires over Swift

Toqio

On request
  • Toqio platform$undefined/year
    • Quoted per customer, typically setup plus recurring platform fee
    • Regulated provider fees are separate and contracted by you
    • Card interchange and lending economics belong to your provider agreements

Which should you pick?

Choose Column if

  • You need national bank charter.
  • You work on Web, API.
  • You also want direct federal reserve access.

Choose Toqio if

  • You need no code product builder.
  • You work on Web, iOS, Android, API.
  • You also want provider orchestration.

Questions people ask

Is Column or Toqio better?
Neither clearly leads. Column starts at On request and Toqio at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Column or Toqio?
Column starts at On request and Toqio at On request.
Does Column or Toqio run on more platforms?
Column runs on Web, API. Toqio runs on Web, iOS, Android, API.
What is Column best used for?
Column is most often used for a fintech that has been burned by a middleware provider failing and wants its deposits held by the same entity that provides the api, a payments company needing direct fedwire and swift access rather than routing through a correspondent it cannot see, a lender that wants origination, funding and deposit accounts from one chartered institution instead of three counterparties, a payroll or treasury platform where same-day settlement certainty matters more than fast onboarding. Of those, a fintech that has been burned by a middleware provider failing and wants its deposits held by the same entity that provides the api and a payments company needing direct fedwire and swift access rather than routing through a correspondent it cannot see are not what Toqio is typically brought in for.
What can Column do that Toqio cannot?
Column covers National bank charter, Direct Federal Reserve access, Ledger and accounts, International wires. Toqio covers No code product builder, Provider orchestration, Account and card modules, Embedded financing.

Answered from the vendors’ own pages

Column: Is Column actually a bank?

Yes. It is a nationally chartered, FDIC-insured bank, which is why there is no sponsor bank behind it.

Toqio: Does Toqio provide the banking licence?

No, deliberately. You contract your own bank, issuer or lender, which is why you can replace them without rebuilding the product.

Column: How is that different from Synctera or Unit?

Those are technology providers that connect you to a separate sponsor bank. With Column the API provider and the depository institution are the same company.

Toqio: Who is it aimed at?

Large corporates and B2B ecosystem operators embedding finance for suppliers, dealers or marketplace sellers, not consumer fintech startups.

Column: What does Column cost?

Nothing is published. Pricing is negotiated per programme.

Toqio: How much does it cost?

Not published. Expect a setup fee plus a recurring platform fee, with all regulated provider costs on top and separately contracted.

Column: How long does onboarding take?

Expect months. This is bank-grade diligence on your compliance programme, not a vendor sign-up.

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