Events · head to head
Brella vs Brown Paper Tickets
The short version
- Only Brown Paper Tickets has a free tier, so it costs nothing to try first.
- Each has a real cost: Brella limited feature set compared to full-featured event management platforms; Brown Paper Tickets fees are charged to ticket buyers rather than the organiser, at $1.49 plus 6.0% of the ticket price in USD
- They diverge on capability: Brella covers AI matchmaking, Brown Paper Tickets covers Ticketing.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Brella and Brown Paper Tickets actually diverge.
| Attribute | Brella | Brown Paper Tickets |
|---|---|---|
| Starting price | $2500/event | Free |
| Pricing model | subscription | transaction |
| Free tier | No | Yes |
| Platforms | Web | Web, Ios, Android |
| Founded | 2016 | 2000 |
Identical on both: user rating (Not yet rated), category (Events).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Brella
- AI matchmaking
- 1:1 meeting scheduler
- Intent data
- Sponsor promotion
- Analytics dashboard
- Salesforce
- HubSpot
- Eventbrite
Only in Brown Paper Tickets
- Ticketing
- Will call
- Seating charts
- Reporting
- Customer service
- PayPal
- Google Analytics
- Mailchimp
Both cover
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Brella
- Event planningnot Brown Paper Tickets
- Ticket salesnot Brown Paper Tickets
- Attendee managementnot Brown Paper Tickets
- Virtual eventsnot Brown Paper Tickets
- Event marketingnot Brown Paper Tickets
Brown Paper Tickets
- Selling tickets for events, performances and workshopsnot Brella
- Handling ticket distribution and door lists for independent organisersnot Brella
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Brella
- Limited feature set compared to full-featured event management platforms
- No trial version available
- English language only, no multilingual support
- Pricing not transparent; custom quotes only without public pricing
Brown Paper Tickets
- Fees are charged to ticket buyers rather than the organiser, at $1.49 plus 6.0% of the ticket price in USD
- The 6.0% applies regardless of payment method, including when the organiser uses their own merchant account or PayPal
- The flat component varies by currency, running from roughly $0.99 to $1.99 equivalent
- Because the buyer pays, the advertised ticket price is not what the buyer is charged
Pricing, plan by plan
Brella
$2500/event- Essential$2500/event
- AI matchmaking
- 1:1 meetings
- Event app
- Professional$5000/event
- Advanced matching
- Sponsor features
- Analytics
- Enterprise$10000/event
- Custom development
- API access
- White-label
Brown Paper Tickets
Free- StandardFree
- $0.99 + 5% per ticket
- Free events free
- All features
Which should you pick?
Choose Brown Paper Tickets if
- You need ticketing.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want will call.
Questions people ask
- Is Brella or Brown Paper Tickets better?
- Neither clearly leads. Brella starts at $2500/event and Brown Paper Tickets at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Brella or Brown Paper Tickets?
- Brown Paper Tickets has a free tier; the other does not. Paid plans start at $2500/event for Brella and Free for Brown Paper Tickets.
- Does Brella or Brown Paper Tickets run on more platforms?
- Brella runs on Web. Brown Paper Tickets runs on Web, Ios, Android.
- Can I use Brown Paper Tickets for free?
- Yes. Brown Paper Tickets has a free tier, so you can try it without paying. Brella starts at $2500/event.
- What is Brella best used for?
- Brella is most often used for event planning, ticket sales, attendee management, virtual events. Of those, event planning and ticket sales are not what Brown Paper Tickets is typically brought in for.
- What can Brella do that Brown Paper Tickets cannot?
- Brella covers AI matchmaking, 1:1 meeting scheduler, Intent data, Sponsor promotion. Brown Paper Tickets covers Ticketing, Will call, Seating charts, Reporting. Both handle Web support, Ios support, Android support.
Answered from the vendors’ own pages
Brella: Does Brella offer a free trial?
No. Brella does not offer a trial version, so potential customers cannot test the platform before committing.
SourceBrown Paper Tickets: What are Brown Paper Tickets' transaction fees?
Buyers pay a service charge: a flat fee of $1.49 USD (or equivalent in other currencies such as €0.99 or £0.99) plus 6.0% of the ticket price. These fees are paid by ticket buyers at checkout.
SourceBrella: How is Brella priced?
Brella uses custom, per-attendee pricing with no publicly displayed rates. The final price depends on total attendees and consulting services selected. Third-party estimates suggest $5,000 to $25,000+ per event.
SourceBrown Paper Tickets: When do organizers receive payment from Brown Paper Tickets?
If using Brown Paper Tickets' credit card processing, payment is sent within 10 business days post-event. With a custom merchant account, funds are received as tickets sell. PayPal option allows immediate remittance to the organizer.
SourceBrella: What languages does Brella support?
Brella currently supports English only, which may limit international organizations or multilingual attendees.
SourceBrown Paper Tickets: Are ticket delivery methods free on Brown Paper Tickets?
Most delivery methods are free, including First Class Mail, Will-Call, Print-at-Home, Mobile Tickets, and Online Access. Premium options like Priority Mail and Express Mail carry additional charges. Pre-printed tickets cost $0.10 each plus delivery.
SourceBrella: What integrations does Brella offer?
Brella integrates with event registration platforms Eventbrite, Swoogo, and Tito; CRM platforms Salesforce Data Cloud and HubSpot CRM; WooCommerce for e-commerce; and Zapier for general automation.
SourceBrella: Who is Brella best suited for?
Brella is recommended for large conferences and trade shows with 5,000+ attendees, particularly those with sponsorship inventory and investor meeting requirements.
SourceRelated pages
More on Brown Paper Tickets
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