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Parenting · head to head

Brightwheel vs Keepy

Brightwheel logo

Brightwheel

Parenting

The all-in-one childcare app

From
Free
Rated
-
Full reviewWebsite
K

Keepy

Parenting

The family keeper for precious memories

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brightwheel pricing is quote-only, driven by enrolment capacity and number of locations, and requires filling in a multi-step form to obtain; Keepy limited offline functionality requires internet connectivity for uploads and viewing
  • They diverge on capability: Brightwheel covers Daily activity reports, Keepy covers Photo capture.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Brightwheel and Keepy actually diverge.

Attributes where Brightwheel and Keepy differ
AttributeBrightwheelKeepy
Pricing modelsubscriptionUnknown
Founded20152013

Identical on both: starting price (Free), free tier (Yes), platforms (Web, Ios, Android), user rating (Not yet rated), category (Parenting).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brightwheel

  • Daily activity reports
  • Parent messaging
  • Photo and video sharing
  • Attendance tracking
  • Billing & invoicing
  • Staff time tracking
  • Learning assessments
  • Check-in/check-out

Only in Keepy

  • Photo capture
  • Voice recordings
  • Video capture
  • Family sharing
  • Grandparent access
  • Print products
  • Timeline view
  • Cloud backup

Both cover

  • Cloud deployment
  • Ios support
  • Android support
  • English language support
  • Spanish language support

What people use each for

The jobs each tool is most often brought in to do.

Brightwheel

  • Childcare centre attendance and check-innot Keepy
  • Parent communication with photos and daily reportsnot Keepy
  • Billing and tuition collection from familiesnot Keepy
  • Staff scheduling and ratio trackingnot Keepy
  • Learning assessments and developmental recordsnot Keepy

Keepy

  • Preserving artworknot Brightwheel
  • Family memory keepingnot Brightwheel
  • Sharing with grandparentsnot Brightwheel
  • Creating keepsakesnot Brightwheel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brightwheel

  • Pricing is quote-only, driven by enrolment capacity and number of locations, and requires filling in a multi-step form to obtain
  • No transaction or payment processing fees are disclosed anywhere on the pricing page

Keepy

  • Limited offline functionality requires internet connectivity for uploads and viewing
  • Free tier allows only 31 memories per month, which limits casual users and content preservation
  • Artkive has higher user ratings (4.8/5 vs 4.5/5) and specialized focus on artwork preservation
  • No desktop application, limited to web and mobile app access

Pricing, plan by plan

Brightwheel

Free
  • FreeFree
    • Messaging
    • Daily reports
    • Photo sharing
  • Plus$100/month
    • All Free features
    • Billing & payments
    • Staff management

Keepy

Free
  • Forever FreeFree
    • Up to 31 memories per month
  • Premium$1.99/month
    • Up to 101 memories per month
    • Voice and video stories

Which should you pick?

Choose Brightwheel if

  • You need daily activity reports.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want parent messaging.
Brightwheel review

Choose Keepy if

  • You need photo capture.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want voice recordings.
Keepy review

Questions people ask

Is Brightwheel or Keepy better?
Neither clearly leads. Brightwheel starts at Free and Keepy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brightwheel or Keepy?
Brightwheel starts at Free and Keepy at Free.
Does Brightwheel or Keepy run on more platforms?
Brightwheel runs on Web, Ios, Android. Keepy runs on Web, iOS, Android.
Can I use Brightwheel for free?
Both have a free tier, so you can try either at no cost before committing.
What is Brightwheel best used for?
Brightwheel is most often used for childcare centre attendance and check-in, parent communication with photos and daily reports, billing and tuition collection from families, staff scheduling and ratio tracking. Of those, childcare centre attendance and check-in and parent communication with photos and daily reports are not what Keepy is typically brought in for.
What can Brightwheel do that Keepy cannot?
Brightwheel covers Daily activity reports, Parent messaging, Photo and video sharing, Attendance tracking. Keepy covers Photo capture, Voice recordings, Video capture, Family sharing. Both handle Cloud deployment, Ios support, Android support, English language support.

Answered from the vendors’ own pages

Brightwheel: How does Brightwheel determine pricing?

Brightwheel uses a custom pricing model based on your program's enrollment capacity, number of locations, and center status. Customers complete a questionnaire to receive customized pricing quotes.

Source
Keepy: What is Keepy's pricing?

Keepy offers Forever Free for up to 31 memories per month, Premium at $1.99/month for 101 memories, and Ultimate at $2.99/month for unlimited memories.

Source
Brightwheel: Is there a trial or special offer for Brightwheel?

Brightwheel promotes a limited-time offer: Get 3 months free of Professional Development with qualifying new accounts. Users must submit pricing request forms for additional details.

Source
Keepy: What platforms does Keepy support?

Keepy is available as an app for iOS and Android, plus a private web portal accessible from any internet-connected device for viewing stored memories.

Source
Keepy: Can grandparents access Keepy memories?

Yes, parents can invite grandparents and other family members as 'Fans' to view memories via email, web, or phone app, and fans can leave voice, video, or text comments on shared memories.

Source
Keepy: Does Keepy work offline?

Keepy requires internet connectivity to upload photos and videos of children's artwork and mementos. The platform focuses on cloud-based sharing rather than offline-first functionality.

Source
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