Softwr

Sales Enablement · head to head

Brainshark vs Loopio

Brainshark logo

Brainshark

Sales Enablement

Sales Readiness Platform

From
On request
Rated
-
Full reviewWebsite
Loopio logo

Loopio

Proposals

RFP Response Software

From
$20000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brainshark user interface feels outdated with limited formatting customization options; Loopio export formatting causes issues with document appearance in client deliverables
  • They diverge on capability: Brainshark covers Content authoring, Loopio covers Content library.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brainshark and Loopio actually diverge.

Attributes where Brainshark and Loopio differ
AttributeBrainsharkLoopio
Starting priceOn request$20000/year
PlatformsWeb, Ios, AndroidWeb
CategorySales EnablementProposals
Founded19992014

Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brainshark

  • Content authoring
  • Video coaching
  • Training
  • Assessments
  • Microsoft Dynamics
  • Highspot
  • Ios support
  • Android support

Only in Loopio

  • Content library
  • RFP automation
  • Collaboration
  • AI suggestions
  • Google Drive
  • Microsoft 365

Both cover

  • Analytics
  • Salesforce
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Brainshark

  • Customer Success
  • Sales Readinessnot Loopio
  • Content Authoringnot Loopio

Loopio

  • Customer Success
  • Rfp Responsenot Brainshark
  • Content Librarynot Brainshark

Both are used for customer success, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brainshark

  • User interface feels outdated with limited formatting customization options
  • Branching feature is very limited compared to competitors
  • Course catalog and transcript management in Salesforce are clunky and unintuitive
  • Administrative controls are complex and adjusting settings takes longer than expected

Loopio

  • Export formatting causes issues with document appearance in client deliverables
  • Content library responses often end up generic and bland without bespoke customization
  • AI response suggestions frequently incorrect, requiring extensive manual review
  • Collaborators cannot comment on specific paragraphs or ask questions inline

Pricing, plan by plan

Brainshark

On request

No published plan breakdown. See the Brainshark review.

Loopio

$20000/year

No published plan breakdown. See the Loopio review.

Which should you pick?

Choose Brainshark if

  • You need content authoring.
  • You work on Web, Ios, Android.
  • You also want video coaching.
Brainshark review

Choose Loopio if

  • You need content library.
  • You also want rfp automation.
Loopio review

Questions people ask

Is Brainshark or Loopio better?
Neither clearly leads. Brainshark starts at On request and Loopio at $20000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brainshark or Loopio?
Brainshark starts at On request and Loopio at $20000/year.
Does Brainshark or Loopio run on more platforms?
Brainshark runs on Web, Ios, Android. Loopio runs on Web.
What is Brainshark best used for?
Brainshark is most often used for customer success, sales readiness, content authoring. Of those, sales readiness and content authoring are not what Loopio is typically brought in for.
What can Brainshark do that Loopio cannot?
Brainshark covers Content authoring, Video coaching, Training, Assessments. Loopio covers Content library, RFP automation, Collaboration, AI suggestions. Both handle Analytics, Salesforce, Slack, Web support.

Answered from the vendors’ own pages

Brainshark: What is Brainshark primarily used for?

Brainshark is used for sales enablement, onboarding, and continuous training to prepare customer-facing teams with content, coaching, and certifications for buyer interactions.

Source
Loopio: What does Loopio do?

Loopio is RFP response management software that helps enterprises scale their response process for RFPs, RFIs, Security Questionnaires, and similar requests with AI-powered answer suggestions from approved content libraries.

Source
Brainshark: Does Brainshark integrate with PowerPoint?

Yes, Brainshark offers PowerPoint integrations along with a mobile app for on-demand training access and content authoring capabilities.

Source
Loopio: How much does Loopio cost?

Entry pricing for the Foundations plan is estimated around $20,000 per year for 10 seats. Median contract is approximately $22,786 annually with range from $11,000 to over $55,000 depending on team size and tier.

Source
Brainshark: Can Brainshark track employee training completion?

Yes, Brainshark provides training tracking, analytics, and scorecards for monitoring completion and engagement across your sales team.

Source
Loopio: What integrations does Loopio support?

Loopio integrates with Salesforce, Slack, Microsoft Teams, Google Drive, SharePoint, OneDrive, Box, Word, PowerPoint, Excel, and SSO providers like Okta, Microsoft Azure, and Auth0.

Source
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