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Investment Analytics · head to head

Bloomberg Terminal vs PitchBook

Bloomberg Terminal logo

Bloomberg Terminal

Investment Analytics

Real-time market data, news, analytics, messaging and execution across all asset classes

From
On request
Free plan
No
Full reviewWebsite
PitchBook logo

PitchBook

Investment Analytics

Private capital market data on companies, deals, funds and investors

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Bloomberg Terminal no published pricing or plan tiers; the product page offers only a demo request (checked November 2026).; PitchBook no price is published anywhere on PitchBook's sites; the pricing page is a request form, so cost cannot be compared without a sales conversation.
  • They diverge on capability: Bloomberg Terminal covers Cross-asset market data and analytics, PitchBook covers Company, deal and investor profiles.
  • Prices and features above were last checked on 12 November 2026.

Where they differ

Only the attributes on which Bloomberg Terminal and PitchBook actually diverge.

Attributes where Bloomberg Terminal and PitchBook differ
AttributeBloomberg TerminalPitchBook
PlatformsWindows, Web, iOS, Android, APIWeb, iOS, Android, Chrome, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Investment Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bloomberg Terminal

  • Cross-asset market data and analytics
  • Bloomberg News and Bloomberg Intelligence
  • Instant Bloomberg (IB)
  • Launchpad
  • Execution and order management
  • BQL, BQuant and Excel add-in
  • ASKB
  • Bloomberg Anywhere and Professional app

Only in PitchBook

  • Company, deal and investor profiles
  • Screeners and search
  • Valuations and comps
  • Fund performance and benchmarks
  • PitchBook Credit, powered by LCD
  • Navigator
  • Excel plugin and Chrome extension
  • Direct Data: API, data feed and CRM

What people use each for

The jobs each tool is most often brought in to do.

Bloomberg Terminal

  • Real-time monitoring of prices, news and alerts across asset classes on a trading desknot PitchBook
  • Communicating with counterparties and clients over Instant Bloombergnot PitchBook
  • Fixed income and derivatives pricing and analyticsnot PitchBook
  • Pulling market and fundamental data into Excel models with the add-in or BQLnot PitchBook
  • Executing and managing orders with pre- and post-trade analyticsnot PitchBook
  • Following company and industry research from Bloomberg Intelligencenot PitchBook

PitchBook

  • Sourcing private companies and building target or buyer lists for M&Anot Bloomberg Terminal
  • Pricing a deal against comparable transactions and valuation multiplesnot Bloomberg Terminal
  • LP due diligence and manager selection using fund returns and benchmarksnot Bloomberg Terminal
  • Tracking VC and PE activity, fundraising and exits by sector or regionnot Bloomberg Terminal
  • Enriching CRM records with company, investor and deal datanot Bloomberg Terminal
  • Following leveraged loan and private credit markets through LCD news and datanot Bloomberg Terminal

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bloomberg Terminal

  • No published pricing or plan tiers; the product page offers only a demo request (checked November 2026).
  • The installable Terminal is Windows-only. Bloomberg's own FAQ says it is not available for native installation on Mac, and points Mac users to Bloomberg Anywhere in a browser.
  • Access requires biometric (fingerprint) and multi-method authentication, which adds a hardware or app step for every user and complicates shared or locked-down environments.
  • The interface is driven by function codes rather than menus; Bloomberg runs a dedicated Terminal Essentials video series for new users, and the learning curve is a real onboarding cost.
  • ASKB, the AI interface, was announced as a beta, so the natural-language layer competitors are shipping is not yet a general feature.

PitchBook

  • No price is published anywhere on PitchBook's sites; the pricing page is a request form, so cost cannot be compared without a sales conversation.
  • Programmatic access is a separate Direct Data product (API or data feed) rather than part of the platform licence, so the all-inclusive description applies to the desktop product, not to feeding the data into internal systems.
  • Coverage figures differ between PitchBook's own pages, with company counts ranging from about 6 million to 12.3 million depending on the page, which makes it hard to tell what a given licence actually covers.
  • Navigator launched covering companies, transactions and market themes only; PitchBook says the full scope of its data will be added over time, so AI answers do not yet reach every dataset.
  • It is a research and data product, not a trading or portfolio system: there is no order management, real-time market data desk or risk engine of the kind found in a terminal or in Aladdin.
  • Private company financials depend on what companies disclose or PitchBook can collect, and the platform does not publish what share of profiles carry verified financials.

Pricing, plan by plan

Bloomberg Terminal

On request

No published plan breakdown. See the Bloomberg Terminal review.

PitchBook

On request
  • PitchBook Platform$undefined/mo
    • No prices published; pricing is given on request
    • Described by PitchBook as all-inclusive: data, research and tools under one subscription
    • Free trial available on request
  • Direct Data$undefined/mo
    • Priced separately by quotation
    • API (selected à la carte) or predefined data feed
    • CRM integration

Which should you pick?

Choose Bloomberg Terminal if

  • You need cross-asset market data and analytics.
  • You work on Windows, Web, iOS, Android, API.
  • You also want bloomberg news and bloomberg intelligence.
Bloomberg Terminal review

Choose PitchBook if

  • You need company, deal and investor profiles.
  • You work on Web, iOS, Android, Chrome, API.
  • You also want screeners and search.
PitchBook review

Questions people ask

Is Bloomberg Terminal or PitchBook better?
Neither clearly leads. Bloomberg Terminal starts at On request and PitchBook at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bloomberg Terminal or PitchBook?
Bloomberg Terminal starts at On request and PitchBook at On request.
Does Bloomberg Terminal or PitchBook run on more platforms?
Bloomberg Terminal runs on Windows, Web, iOS, Android, API. PitchBook runs on Web, iOS, Android, Chrome, API.
What is Bloomberg Terminal best used for?
Bloomberg Terminal is most often used for real-time monitoring of prices, news and alerts across asset classes on a trading desk, communicating with counterparties and clients over instant bloomberg, fixed income and derivatives pricing and analytics, pulling market and fundamental data into excel models with the add-in or bql. Of those, real-time monitoring of prices, news and alerts across asset classes on a trading desk and communicating with counterparties and clients over instant bloomberg are not what PitchBook is typically brought in for.
What can Bloomberg Terminal do that PitchBook cannot?
Bloomberg Terminal covers Cross-asset market data and analytics, Bloomberg News and Bloomberg Intelligence, Instant Bloomberg (IB), Launchpad. PitchBook covers Company, deal and investor profiles, Screeners and search, Valuations and comps, Fund performance and benchmarks.

Answered from the vendors’ own pages

Bloomberg Terminal: How much does the Bloomberg Terminal cost?

Bloomberg does not publish a price. The product page directs prospective clients to request a demo, and the subscription is quoted by Bloomberg's sales team.

Source
PitchBook: How much does PitchBook cost?

PitchBook does not publish prices. Its pricing page asks prospects to request pricing or a free trial, and describes the subscription as all-inclusive, covering its data, research and tools rather than charging separately for database access.

Source
Bloomberg Terminal: Does the Bloomberg Terminal run on a Mac?

Not as a native install. Bloomberg's FAQ says the Terminal software is not available for native installation on Mac platforms; Mac users with a Bloomberg Anywhere subscription can access it through a web browser.

Source
PitchBook: Who owns PitchBook?

Morningstar, Inc. Morningstar had held a minority stake since 2009 and completed its acquisition of the whole company on 1 December 2016. PitchBook continues to operate under its own brand as a Morningstar subsidiary.

Source
Bloomberg Terminal: What is Bloomberg Anywhere?

The remote access subscription that lets a user connect to the Terminal from a PC, the office, home or mobile devices, including through the Bloomberg Professional app.

Source
PitchBook: Does PitchBook have an API?

Yes, as part of Direct Data. The API returns specific data on demand and has a sandbox for testing calls; the alternative is a scheduled data feed with hundreds of data points per entity. A CRM integration under the same heading sends PitchBook data directly into the CRM.

Source
Bloomberg Terminal: What is Instant Bloomberg?

The Terminal's messaging service. It supports persistent chat rooms, tabs and folders, structured data that links to other Terminal functions, and IB Connect for adding proprietary chatbots to chats.

Source
PitchBook: What is PitchBook Navigator?

A generative AI feature inside the PitchBook Platform, announced on 10 November 2025, that answers natural-language questions on companies, deals and market trends with references to the source data. At launch it covered companies, transactions and market themes, with the rest of PitchBook's data to follow.

Source
Bloomberg Terminal: Can Bloomberg data be used in Excel or Python?

Yes. Bloomberg provides Office add-ins for Excel, Bloomberg Query Language, BQuant Desktop and the BLPAPI programming interfaces. ASKB also returns the BQL behind its answers so the analysis can be extended in Excel or BQuant.

Source
PitchBook: Does PitchBook cover private credit and leveraged loans?

Yes. Morningstar bought Leveraged Commentary & Data from S&P Global in 2022, and PitchBook integrated LCD research in May 2023 and LCD credit news and debt deal data in August 2023. It is sold as PitchBook Credit.

Source
PitchBook: Can PitchBook data be used in Excel?

Yes. The Excel plugin brings PitchBook data into spreadsheets to create and update financial models, and platform results can also be downloaded to Excel, PDF, PNG and PowerPoint.

Source
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