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Beehiiv vs Postscript

Beehiiv logo

Beehiiv

News

The all-in-one platform for newsletter creators

From
Free
Rated
-
Full reviewWebsite
Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Only Beehiiv has a free tier, so it costs nothing to try first.
  • Each has a real cost: Beehiiv platform lacks native SMS support; requires third-party integrations via API or webhooks; Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • They diverge on capability: Beehiiv covers Newsletter creation, Postscript covers Shopify segmentation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Beehiiv and Postscript actually diverge.

Attributes where Beehiiv and Postscript differ
AttributeBeehiivPostscript
Starting priceFree$49/month
Pricing modelfreemiumPer month plus per message sent
Free tierYesNo
PlatformsWebWeb, iOS
CategoryNewsMarketing
Founded2021Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Beehiiv

  • Newsletter creation
  • Email automation
  • Subscriber management
  • Monetization tools
  • Analytics dashboard
  • Referral program
  • A/B testing
  • Spam checking

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

What people use each for

The jobs each tool is most often brought in to do.

Beehiiv

  • Email newsletter publishingnot Postscript
  • Content monetizationnot Postscript
  • Audience buildingnot Postscript

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Beehiiv
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Beehiiv
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Beehiiv
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Beehiiv

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Beehiiv

  • Platform lacks native SMS support; requires third-party integrations via API or webhooks
  • Free Launch plan offers only read-only AI capabilities

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Pricing, plan by plan

Beehiiv

Free
  • LaunchFree
    • Up to 2,500 subscribers
    • Newsletters, website, podcast
    • Unlimited email sends
  • Scale$43/month
    • Up to 100,000 subscribers
    • Ad Network
    • 0% take rate on paid subscriptions
  • Max$96/month
    • Up to 100,000 subscribers
    • Remove branding, sponsorship storefront
    • Audio newsletters, RSS-to-send
  • Enterprise$null/mo
    • 100K+ subscribers
    • Dedicated account manager
    • Custom publication limits

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Which should you pick?

Choose Beehiiv if

  • You need newsletter creation.
  • You want to start without paying.
  • You also want email automation.
Beehiiv review

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Questions people ask

Is Beehiiv or Postscript better?
Neither clearly leads. Beehiiv starts at Free and Postscript at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Beehiiv or Postscript?
Beehiiv has a free tier; the other does not. Paid plans start at Free for Beehiiv and $49/month for Postscript.
Does Beehiiv or Postscript run on more platforms?
Beehiiv runs on Web. Postscript runs on Web, iOS.
Can I use Beehiiv for free?
Yes. Beehiiv has a free tier, so you can try it without paying. Postscript starts at $49/month.
What is Beehiiv best used for?
Beehiiv is most often used for email newsletter publishing, content monetization, audience building. Of those, email newsletter publishing and content monetization are not what Postscript is typically brought in for.
What can Beehiiv do that Postscript cannot?
Beehiiv covers Newsletter creation, Email automation, Subscriber management, Monetization tools. Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations.

Answered from the vendors’ own pages

Beehiiv: How much does beehiiv cost?

Launch is free for up to 2,500 subscribers. Scale plan is $43/month for up to 100,000 subscribers. Max plan is $96/month. Enterprise has custom pricing for 100,000+ subscribers.

Source
Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

Beehiiv: What does beehiiv's free Launch plan include?

Free Launch plan supports up to 2,500 subscribers and includes newsletters, website builder, podcast hosting, campaign analytics, unlimited email sends, custom domains, and API access.

Source
Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Beehiiv: What commission does beehiiv take from subscription revenue?

beehiiv takes 0% of paid subscription revenue you collect. Only Stripe's processing fees (2.9% + $0.30 per transaction) apply.

Source
Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Beehiiv: What's the difference between beehiiv's Scale and Max plans?

Both support up to 100,000 subscribers. Scale ($43/month) includes Ad Network and 3 team seats. Max ($96/month) adds branding removal, sponsorship storefront, audio newsletters, up to 10 publications, and unlimited team seats.

Source
Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

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