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APIs · head to head

Microsoft Azure API Management vs PubNub

Microsoft Azure API Management logo

Microsoft Azure API Management

APIs

Hybrid, multi-cloud API management service on Azure

From
Free
Rated
-
Full reviewWebsite
PubNub logo

PubNub

APIs

Realtime communication platform for chat, IoT, and live data apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Microsoft Azure API Management prices are not shown on the pricing page itself; every tier renders as a placeholder and routes to the calculator or sales; PubNub free plan storage history is limited to 7 days, which is short for apps needing longer message retention.
  • They diverge on capability: Microsoft Azure API Management covers API Gateway, PubNub covers Pub/sub messaging.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Microsoft Azure API Management and PubNub actually diverge.

Attributes where Microsoft Azure API Management and PubNub differ
AttributeMicrosoft Azure API ManagementPubNub
Pricing modelsubscriptionfreemium
PlatformsCloud, Hybrid, Multi-cloudweb, ios, android, api
Founded1975Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (APIs).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Microsoft Azure API Management

  • API Gateway
  • Developer Portal
  • API Policies
  • Azure services
  • AWS
  • Google Cloud
  • On-premises
  • Cloud support

Only in PubNub

  • Pub/sub messaging
  • Presence tracking
  • Message persistence
  • Serverless Functions
  • File sharing
  • Encryption and access controls

What people use each for

The jobs each tool is most often brought in to do.

Microsoft Azure API Management

  • API gateway and lifecycle management on Azurenot PubNub
  • Throttling, keys and policies in front of backend servicesnot PubNub
  • Developer portal for internal and partner APIsnot PubNub
  • Hybrid deployments using self-hosted gatewaysnot PubNub

PubNub

  • Building realtime chat applicationsnot Microsoft Azure API Management
  • Streaming live IoT sensor datanot Microsoft Azure API Management
  • Adding presence indicators to collaborative appsnot Microsoft Azure API Management
  • Running edge logic with serverless Functions on realtime eventsnot Microsoft Azure API Management

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Microsoft Azure API Management

  • Prices are not shown on the pricing page itself; every tier renders as a placeholder and routes to the calculator or sales
  • Two parallel generations of tiers, classic and v2, so the choice is which lineage before which size
  • The Developer tier is explicitly not for production
  • Self-hosted gateways and workspace gateways are charged separately from the service

PubNub

  • Free plan storage history is limited to 7 days, which is short for apps needing longer message retention.
  • MAU-based pricing means costs scale directly with user growth, which can be less predictable than flat message-based pricing.
  • Pro-tier custom pricing above 50,000 MAU requires contacting sales rather than self-serve checkout.

Pricing, plan by plan

Microsoft Azure API Management

Free
  • ConsumptionFree
    • 0-1 million API operations free monthly per subscription
  • Basic v2$undefined/mo
    • 10 million API requests included monthly
  • Standard v2$undefined/mo
    • 50 million API requests included monthly
  • Premium v2$undefined/mo
    • Unlimited included API requests

PubNub

Free
  • FreeFree
    • Up to 200 MAU or 1M transactions
    • 1GB data storage (7 days)
    • 5 test Serverless Functions
  • Starter$98/month
    • 1,000 MAU included
    • User management
    • Insights
  • Pro$undefined/month
    • Custom MAU packages
    • Volume discounts
    • Enterprise-scale configurations

Which should you pick?

Choose Microsoft Azure API Management if

  • You need api gateway.
  • You want to start without paying.
  • You work on Cloud, Hybrid, Multi-cloud.
  • You also want developer portal.
Microsoft Azure API Management review

Choose PubNub if

  • You need pub/sub messaging.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want presence tracking.
PubNub review

Questions people ask

Is Microsoft Azure API Management or PubNub better?
Neither clearly leads. Microsoft Azure API Management starts at Free and PubNub at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Microsoft Azure API Management or PubNub?
Microsoft Azure API Management starts at Free and PubNub at Free.
Does Microsoft Azure API Management or PubNub run on more platforms?
Microsoft Azure API Management runs on Cloud, Hybrid, Multi-cloud. PubNub runs on web, ios, android, api.
Can I use Microsoft Azure API Management for free?
Both have a free tier, so you can try either at no cost before committing.
What is Microsoft Azure API Management best used for?
Microsoft Azure API Management is most often used for api gateway and lifecycle management on azure, throttling, keys and policies in front of backend services, developer portal for internal and partner apis, hybrid deployments using self-hosted gateways. Of those, api gateway and lifecycle management on azure and throttling, keys and policies in front of backend services are not what PubNub is typically brought in for.
What can Microsoft Azure API Management do that PubNub cannot?
Microsoft Azure API Management covers API Gateway, Developer Portal, API Policies, Azure services. PubNub covers Pub/sub messaging, Presence tracking, Message persistence, Serverless Functions.

Answered from the vendors’ own pages

Microsoft Azure API Management: Is Azure API Management free?

Azure API Management offers a Consumption tier with a free tier that includes 0-1 million API operations per subscription monthly at no cost, then charges per operation beyond that. Classic Consumption tier is pay-as-you-go billing.

Source
PubNub: What does PubNub cost?

PubNub offers a free plan for up to 200 MAU or 1 million transactions, a Starter plan at $98/month for 1,000 MAU, and custom Pro pricing for larger volumes, e.g. around $550/month for 10,000 MAU.

Source
Microsoft Azure API Management: What are the API request limits for Azure API Management's v2 tiers?

Basic v2 includes 10 million API requests monthly, Standard v2 includes 50 million monthly, and Premium v2 includes unlimited API requests. Additional requests beyond included amounts incur standard rates.

Source
PubNub: Is there a free plan, and what are its limits?

Yes, the free plan supports up to 200 monthly active users or 1 million transactions, includes 1GB of data storage retained for 7 days, and requires no credit card.

Source
Microsoft Azure API Management: What cache capacity does each Azure API Management tier provide?

Basic v2 provides 250 MB built-in cache, Standard v2 provides 1 GB cache, and Premium v2 provides 5 GB cache capacity for response caching.

Source
PubNub: How is usage metered?

PubNub bills primarily by Monthly Active Users, defined as a unique user who connects at least once in a billing cycle; messages are bundled into MAU pricing with no separate per-message fees, and overage is billed proportionally.

Source
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